Cover art for podcast Thrive Podcast #forflorists

Thrive Podcast #forflorists

64 EpisodesProduced by Kathleen DrennanWebsite

How do I start a floral design business? How do I know if I'm charging enough for that design? How do I know if I'm spending too much on product? How do I get more leads and earn more money?These are just some of the big questions leading floral designer and creative entrepreneur Kathleen Drennan he… read more


Episode #45 – Discounting – The Fast Track to Failure

Friends! Going back to a topic I LOVE talking about. PRICING.


Did you know one third of small businesses close down within 24 months. Even worst, within 5 years half of new businesses will close.

I don't want you to be a statistic. So listen up flower peoples!

Sharing the whos and whats behind why you DON'T want to be the low cost provider, WHY you're pricing needs to be set on a formula and not on emotion and giving you a little pep talk on why you need to step up and charge 'full price'.

Also, shared a super fun announcement – we are hosting our next retreat in April 2020. There are only 10 spaces available and it's going to be freakin' fantastic!

Here's the link to all the info: Gather 2020

If you want to get on the waitlist for our next Business Masterclass, you can do that here:

If you're loving the podcast, I would love for you to leave a review on iTunes so we can get the word out there and connect with more flower fairies like you.

And don't forget to share your listening goodness and reach out to me on Instagram, and tag me @littlebirdbloom.



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