Cover art for podcast Thrive Podcast #forflorists

Thrive Podcast #forflorists

100 EpisodesProduced by Kathleen DrennanWebsite

How do I start a floral design business? How do I know if I'm charging enough for that design? How do I know if I'm spending too much on product? How do I get more leads and earn more money?These are just some of the big questions leading floral designer and creative entrepreneur Kathleen Drennan he… read more


Should I set a minimum? 4 things to consider

In this week's episode, I'm sharing the ins and outs of setting a minimum order value for weddings & events.

It's not an easy 'yes or no' response – everyone's business is unique and your situation is going to be different to the next persons.

But here are a few ideas to ponder:

  1. How easy is it for you to access wholesale flower product? Do you need to go to the flower market or can you have product couriered to you?
  2. In making your recipes and planning your ingredients, remember you will be buying to whole bundles and bunches. You will need to make sure you minimum value covers for that (i.e. it's not possible to buy 2 stems of carnations, you need to buy a full pack of
  3. What is the opportunity cost of your time and energy in all that needs to go into the event (planning, production and delivery)?
  4. You can always change your minimum – don't feel this has to be set in stone from now until the end of time

Sign up for my 1:1 program here.

If you have a question you want answered, send me a DM on Instagram.

Sending you all the love.


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