Cover art for podcast Thrive Podcast #forflorists

Thrive Podcast #forflorists

100 EpisodesProduced by Kathleen DrennanWebsite

How do I start a floral design business? How do I know if I'm charging enough for that design? How do I know if I'm spending too much on product? How do I get more leads and earn more money?These are just some of the big questions leading floral designer and creative entrepreneur Kathleen Drennan he… read more

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Investing in yourself + your business

Flower fairies!

Friends! Sharing my thoughts on continuing to invest in yourself and your business today.

To date, I have invested almost $100,000 in learning (including my MBA) and I so eternally grateful that I've done that. It's one of the secret things that has truly separated our business and allowed our weddings to go from $0 to $200,000 in less than 24 months.

There are so many different programs and courses you can take but remember to focus in as much on your floristry and design as you do on marketing and business.

I think you need to be investing AS MUCH in learning about business and marketing as you do in learning about flowers and design.

Even if you've gone to flower school, don't treat your education like a 'set it and forget it' approach – keep learning, keep budgeting for learning and keep taking courses and programs to build your knowledge and know-how.

Sign up for my 1:1 program here.

If you have a question you want answered, send me a DM on Instagram.

Sending you all the love.

πŸ’–

Kathleen

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