Cover art for podcast Thrive Podcast #forflorists

Thrive Podcast #forflorists

63 EpisodesProduced by Kathleen DrennanWebsite

How do I start a floral design business? How do I know if I'm charging enough for that design? How do I know if I'm spending too much on product? How do I get more leads and earn more money?These are just some of the big questions leading floral designer and creative entrepreneur Kathleen Drennan he… read more

63 Episodes | 2018 - 2019

Episode #49 – Your About Me page on your website

November 12th, 2019

32:21

Peoples – back on to one of my most fav topics....WEBSITES

This week, I'm talking to you about the ins and outs of creating a compelling About Me page on your website.

Don't have an About Me page on your website yet? …

Episode #48 – How to Respond to Price Shopping Customers in the Floral Industry

November 5th, 2019

39:01

This week's episode has been developed in direct response to one of my listeners:

My question is, how do you respond to a brides email saying thanks, but sorry I found another florist almost HALF your quote.

I work from …

Episode #47 – How Many Hats Do You Wear?

October 29th, 2019

32:21

Here's the thing about owning a flower business – you have to juggle your time between being the head of HR, the creative director, the person in …

Episode #46 – Get the most from your ONE Instagram link

October 22nd, 2019

39:50

Talking about the 'gram on today's episode of the Thrive Podcast. You know how on Instagram (if you have a business profile), you can only list ONE live link? Well, today I'm sharing a few tips and tricks on how to use …

Episode #45 – Discounting – The Fast Track to Failure

October 15th, 2019

32:45

Friends! Going back to a topic I LOVE talking about. PRICING.

Yeah!

Did you know one third of small businesses close down within 24 months. Even worst, within 5 years half of new businesses will close.

I don't want you …

Episode #44 – Intentional Practice #ForFlorists and Floral Designers

October 8th, 2019

38:48

Friends! Handing over my Intentional Practice worksheet today.

Every Tuesday on Instagram, I teach on a specific topic and work through my Intentional Practice.

Why?

Part of the process of recognising you own and …

Episode #43 – The importance of continued investment in yourself and your business

October 1st, 2019

35:03

Flower fairies!

Friends! Sharing my thoughts on continuing to invest in yourself and your business today.

To date, I have invested almost $100,000 in …

Episode #42 – Instagram is not real life #ForFlorists

September 24th, 2019

38:43

Peoples – this has got to be one of my most favourite episodes yet.

Talking about the 'Gram. How to use it, how to make sure it's not affecting your psyche.

All. The. Things.

Also passing along five tips for how to use …

Episode #41 – 5 Biggest Mistakes I've Made in Building A Flower Business

September 17th, 2019

41:06

Flower fairies!

Here's the thing, the process of growing a flower business comes with A LOT of ups and downs. Today I'm sharing the Top 5 Mistakes I made in the first five years of this business.

Believe me, there are …

Episode #40 – Top 5 Tips for Building a Relationship with Your Wholesaler / Grower

September 11th, 2019

43:18

Morning!

Flower peoples, this is one of my FAVOURITE topics: the ins and outs of building a relationship with your wholesaler.

Last time I checked, …

Episode #39 - 5 tips for reigniting your creativity #ForFlorists

September 3rd, 2019

33:59

Morning!

Peoples – sharing my top five tips for reigniting your creative 'after it's gone to sleep'.

Don't forget too, go in and rate and REVIEW THE PODCAST IN iTUNES so we can continue to share all the goodness with …

Episode #38 – The Ins and Outs of Buying a Flower Business

August 28th, 2019

54:05

Morning!

Peoples – here's a topic that I wish I knew about five years ago...

Sharing all I know about the idea of buying an existing floral design business.

Now, before you go dismissing this topic, even if you have no …

Episode #37 – Adding Online Ordering to Your Website

August 20th, 2019

35:35

Peoples!

If you've ever considered building your own website for everyday flower deliveries or adding on online ordering to an existing website, this episode is for you!

Today, I'm exploring four key areas to consider …

Episode #36 – SEO – What is it and why does it matter?

August 13th, 2019

37:20

Ok kids – get out your notebooks, grab a coffee and put on your smart pants!

Today's episode is getting into the nitty gritty good stuff.

Sharing the basics of Search Engine Optimisation or SEO as its more often …

Episode #34 – Identifying your ideal client – Top 3 Tips

August 6th, 2019

27:09

Peoples!

Covering off one of the four fundamental business concepts in today's podcast episode – we're going deep and talking about identifying your ideal client.

Identifying your ideal client, focusing in on who you …

Episode #33 – Flowers + Business The 4 Basics

July 31st, 2019

45:19

Peoples!

Today's episode is inspired by you. Yep!

Received an email the other day that I feel 100% encompasses the four basics of flowers + business.

In todays' episode I touch on these 4 basics (1) pricing (2) product …

Episode #32 – How many stems do you put in a bridal bouquet?

July 24th, 2019

27:36

Peoples!

I love the question asked in today's episode – for two reasons (1) we've all asked the question and (2) credit to you guys for having the bravery for asking the question.

When I say "ask me anything", I mean it …

Episode #31 – The Ins and Outs of Styled Shoots

July 17th, 2019

50:22

Peoples!

This week I'm sharing the ins and outs of styled shoot – what to do if you are asked to participate in one as well as a few handy hints for coordinating your own.

As always flower friends, don't hesitate at all …

Episode 30 – If I could do it all over again: $10,000 to launch my flower business

July 2nd, 2019

49:52

We're coming up to our five year business anniversary and I can't help but reflect a little on what's worked and wasn't worth it.

Today, I want to go …

Episode #29 – Should I consider adding on daily flower deliveries? corporates? weddings?

June 26th, 2019

44:07

Flower peoples!

This week's episode goes deep on a listener's question. She messaged me on Instagram and asked:

Kathleen, what are your thoughts on adding on additional floristry services to my business? Do you think …

Episode #28 – Overcoming the Fear of Being Too Expensive – My Top Four Tips #forflorists

June 18th, 2019

29:47

One of the most common fears I hear from my students is 'I can't charge that much!'

Most often it's said in response to us talking through the pricing model, after I show them how their prices need to account for …

Episode #26 – Top 6 Tips for Building Better Client Relationships #forflorists

June 5th, 2019

52:53

Flower peoples!

Loving this week's topic – today I am sharing my top 6 tips for building better client relationships.

Why does your relationship with your client matter? Because we all want to show up to our events with …

InstaLive – Listener Q&A – For Florists & Floral Designers [May 27 2019]

May 30th, 2019

54:37

Flower peoples!

Every Monday I host a Q&A session on Instagram (@littlebirdbloom) – by request have started uploaded the audio to the podcast. See it is ladies!

Today's Questions:

1. Where do you begin in terms of …

Episode 25 – Should I set a minimum? 4 things to consider

May 29th, 2019

52:53

Flower peoples!

So much excitement happening in my little bubble.

Registration is now open for our one-day #forflorists workshops – learn more about those here.

My new online Business Accelerator course will open for …

InstaLive – Listener Q&A – For Florists & Floral Designers [May 20 2019]

May 23rd, 2019

38:58

Friends!

Every Monday I host a Q&A session on Instagram (@littlebirdbloom) – by request have started uploaded the audio to the podcast. See it is ladies!

Today's Questions:

1. Tips for cleaning / maintaining your …

Episode #24 - Business Planning 101 – Goal Setting #forflorists [flower peoples & floral designers]

May 21st, 2019

52:53

Flower peoples!!

Wrapping up our four-part series on writing your own Business Plan and today I'm going deep into goal setting.

Part 4 starts will understanding your own business' strengths and weaknesses and then …

Episode #23 - Business Planning 101 – Identifying Your Ideal Customer #forflorists [flower peoples & floral designers]

May 14th, 2019

40:17

Flower friends!

The fun continues on this week's episode, talkin' 'bout identifying your ideal customer – detailing their demographics, understanding their mindset and focusing on how to attract them.

Grab your copy of …

InstaLive – Listener Q&A – For Florists & Floral Designers [May 6 2019]

May 9th, 2019

44:59

Friends!

Every Monday I host a Q&A session on Instagram (@littlebirdbloom) – by request have started uploaded the audio to the podcast. See it is ladies!

Today's Questions:

1. How do you overcome perfectionism and …

Episode #22 - Business Planning 101 – Let's Talk about Pricing and Sales #forflorists [flower peoples & floral designers]

May 7th, 2019

41:51

Flower friends!

The fun continues on this week's episode, sharing the ins and outs of creating your own business plan for your floral design business.

This week I'm focusing on pricing and setting sales targets.

I know …

InstaLive – Listener Q&A – For Florists & Floral Designers [April 29 2019]

May 2nd, 2019

45:04

Friends!

Every Monday I host a Q&A session on Instagram (@littlebirdbloom) – by request have started uploaded the audio to the podcast. See it is ladies!

Today's Questions:

1. Let's talk about Mother's Day & …

Episode #21 - Business Planning 101 – Setting the Foundation #forflorists [flower peoples & floral designers]

April 30th, 2019

33:45

Friends! I'm so excited about today's podcast!! #businessgeek

Today is Part 1 of a four part series all about business planning.

In today's episode I talk you through some of the key components of setting the foundation …

InstaLive – Listener Q&A – For Florists & Floral Designers [April 22 2019]

April 25th, 2019

42:14

Friends!

Every Monday I host a Q&A session on Instagram (@littlebirdbloom) – by request have started uploaded the audio to the podcast. See it is ladies!

Today's Questions:

1. Can you talk about Floral Software / …

Episode #20 – Defining Your Own Version of Success #forflorists (Floral Designers & Flower People)

April 23rd, 2019

38:00

In today's episode I talk through the idea of defining your own version of success FOR YOURSELF.

Setting yourself to be the version of you and sorting through what you want to do with your time, energy and your money. …

InstaLive – Listener Q&A – For Florists & Floral Designers [April 15 2019]

April 22nd, 2019

53:19

Friends!

Every Monday I host a Q&A session on Instagram (@littlebirdbloom) – by request have started uploaded the audio to the podcast. See it is ladies!

Today's Questions:

1. Did we have a professional lawyer draw …

Episode #19 – Understanding the Value of Competition – Sharing My Perspective [for florists and floral designers]

April 16th, 2019

37:25

Peoples – been itching to do this one and so glad that I finally did. This week’s episode talks you through the ins and outs of evaluating the …

InstaLive – Listener Q&A – For Florists & Floral Designers [April 8 2019]

April 11th, 2019

1:01:17

Friends!

Every Monday I host a Q&A session on Instagram (@littlebirdbloom) – by request have started uploaded the audio to the podcast. See it is ladies!

Today's Questions:

1. Being a new home-based business, how do …

Episode #18 – My Top 5 Tips – Staying in Your Own Lane – How to take control, define your own version of success and stay focused on living your dream life [for florists and floral designers]

April 9th, 2019

37:57

Such a brilliant question from one of the listeners sparked the topic for today's podcast.

We've all been there, lost in the world of Instagram and wasting hours of time and days of our lives comparing ourselves to …

InstaLive – Listener Q&A – For Florists & Floral Designers [April 1 2019]

April 4th, 2019

1:00:06

Friends!

Every Monday I host a Q&A session on Instagram (@littlebirdbloom) – by request have started uploaded the audio to the podcast. See it is …

Episode #17 – Top 3 Pricing Mistakes Floral Designers and Florists Make Most Often

April 2nd, 2019

33:45

Peoples!

In this week's episode I'm sharing my three biggest pricing mistakes I made in those first few years of this flower business.

I've received so many questions from you guys about pricing and how to cost things …

InstaLive – Listener Q&A – For Florists & Floral Designers [March 25 2019]

March 28th, 2019

59:52

Friends!

Every Monday I host a Q&A session on Instagram (@littlebirdbloom) – by request have started uploaded the audio to the podcast. See it is ladies!

Today's Questions:

1. Where do we get our rose strippers from?

Episode #16 – Flower Care Tips & Tricks – for florists and floral designers

March 26th, 2019

38:02

Friends!  Understanding how flowers behave in a vase is an imperative in my mind – but I know just how overwhelming it can feel trying to learn the …

Episode #15 – How to: Floral Installations – What you need to know, things to think about and how to approach floral and foliage installations [for floral designers and florists]

March 26th, 2019

55:44

In this week's episode I talk you through all the things in terms of creating ceiling installations – what to think about and consider at your site visit, possibilities for different mechanics and how many people it …

InstaLive – Listener Q&A – For Florists & Floral Designers

March 21st, 2019

47:10

Friends!

Every Monday I host a Q&A session on Instagram (@littlebirdbloom) – by request have started uploaded the audio to the podcast. See it is ladies!

Today's Questions:

1. How do you make rose petal cones?

2. …

IG LIVE #24: Ask My Anything – Q&A – All about flowers and floral design

March 13th, 2019

55:49

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

Episode #13 – The #1 Skill You Need to be a Successful Floral Designer

February 19th, 2019

38:40

It's so easy to get caught up in the idea that in order to establish a sustainable and profitable floral design business that the design side of the equation is paramount.

Today, I'm telling ya that just ain't the case.

Episode #12 – The Value of Templates

February 12th, 2019

40:29

I know, I know. BORING.

I can hear you say it from the other side of the world but peoples, believe me when I tell you developing and incorporating templates into your business will allow you to take things to the next …

THRIVE LIVE – Price Lists & Why You Need One

February 9th, 2019

1:00:03

In this Instagram LIVE, I talk about one of the most useful tools a florist can have. The basic Price List!

Helpful in SOOOO many ways like being …

Episode #11 – Top Tips for Your Website

February 5th, 2019

44:27

Peoples – this is a good one!  Although I think that about all my podcast...actually that's not true. I know some are better than others. But there ya go. Such is the way.

Talkin' all about your website today and …

THRIVE LIVE – Bringing in help / another pair of hands

February 2nd, 2019

53:54

In this Instagram LIVE, I share my thoughts on how to go about building a support team around you. This episode is perfect for those of you who know you need another pair of hands to help but are not sure how to go …

Episode #10 – Should I become a floral designer?

January 29th, 2019

34:40

So often, customers come into our shop and think 'oh I would love to stand around and play with flowers all day.' Yes, so would I...that sounds like …

THRIVE LIVE – Paid Advertising What’s worked & What hasn’t worked

January 27th, 2019

1:01:30

In this Instagram LIVE, I touch on all the types of advertising we've used to grow our business – print advertising, facebook, bridal shows, Google Adwords, etc.

I also talk about generating more leads and how important …

Episode #9 – Valentine's Day Tips & Tricks

January 22nd, 2019

42:56

In the latest episode of the Thrive Podcast, I talk through all we’ve learned about Valentine’s Day.

I’m not gonna lie, it’s not my favourite experience, but we have learned what works for us and how best to approach it …

THRIVE LIVE "I'm worried no one will book me if I seem TOO EXPENSIVE"

January 20th, 2019

1:01:19

The ultimate question from one of our listeners:

"I just came to realise that I am WAY under charging for my expertise, but I'm worried that no one …

Episode #8 – REAL WEDDING Production Timeline

January 15th, 2019

41:58

In this episode of Thrive, I talk you through a typical wedding production schedule – from finalising the event day schedule, picking up flowers at …

Episode #7 – What worked and what didn't for 2018

January 10th, 2019

40:30

In today's episode of the Thrive Podcast #forflorists I reflect on all the things that were in 2018, what was good and what wasn't so spectacular.

A …

Episode #6 – Bridal Bouquet Pricing Cheat Sheet

January 5th, 2019

27:49

In today's episode of the Thrive Podcast, I talk through our latest FREEBIE – downloadable PDF. You can get direct access to it HERE.

I'll talk you through, step by step, how we price our bridal bouquets and give you …

Episode #5 – Five things I wish I knew when we first started this floristry business

January 4th, 2019

21:39

In this episode of the Thrive Podcast, I talk through FIVE things I wish I knew when we first started this business – scratch that. By FIVE I mean …

Episode #4 – REAL WEDDING Detailed Review of Quote

January 2nd, 2019

29:19

Morning!

In this week's episode of the Thrive Podcast I go into nauseatingly fun detail on a real quote from a real wedding we've just completed .

I do recommend that you download a PDF of this quote before you actually …

Episode #3 – Working with your partner / spouse

January 1st, 2019

16:36

I actually think I should rename this one – working with humans :)

Sloan and I first met at work – back when I was a 24 year-old overachieving …

Episode #2 – 2019 Business Planning Guide

December 31st, 2018

26:48

Peoples – this week’s episode includes a FREEBIE (downloadable PDF).

In the land of big-business corporate marketing we used to spend hours, even …

Episode #1 – How the heck did I get here? Discovering floral design

December 30th, 2018

25:51

Have you ever taken time to write down your life story? If you haven’t yet, I strongly urge you to do so – you don’t have to share it with a single person but the act of capturing all you’ve accomplished in this life …

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