Thrive Podcast #forflorists

47 EpisodesProduced by Kathleen Drennan

How do I start a floral design business? How do I know if I'm charging enough for that design? How do I know if I'm spending too much on product? How do I get more leads and earn more money?These are just some of the big questions leading floral designer and creative entrepreneur Kathleen Drennan he… read more

47 Episodes | 2018 - 2019

Episode #15 – How to: Floral Installations – What you need to know, things to think about and how to approach floral and foliage installations [for floral designers and florists]

March 19th, 2019

55:44

In this week's episode I talk you through all the things in terms of creating ceiling installations – what to think about and consider at your site visit, possibilities for different mechanics and how many people it …

IG LIVE #30: Set yourself up for success – a simple and quick way to create a vision board as a floral designer (for your flower business or for our life outside of business)

March 17th, 2019

28:49

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #29: What is the difference between revenue and profit? Business basics for florists

March 16th, 2019

27:46

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #27: What is a floral network / relay network? I'm a new floral designer. I want to spread the word about my business. Should I join a flower network like Petals / Teleflora or Interflora?

March 15th, 2019

27:02

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #26: Top 3 Marketing Tips For Florists and Floral Designers

March 15th, 2019

40:56

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #25: Foam Free Floral Design – Understanding the mechanics and where to begin

March 13th, 2019

47:52

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #24: Ask My Anything – Q&A – All about flowers and floral design

March 13th, 2019

55:49

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #23: My Flower Toolkit – What's Inside My Floral Design Production Kit

March 11th, 2019

38:14

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #22: Event Day Production Check List

March 11th, 2019

23:46

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #21: Flower Care – Tips & Tricks

March 11th, 2019

34:17

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #19: "Small weddings" aren't the end all be all...

March 8th, 2019

27:33

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #18: How To – Get Over The Fear You're Too Expensive

March 8th, 2019

56:56

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #17 – Why do some florists charge less than others?

March 8th, 2019

40:53

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

Episode #14 – HOW TO: Wedding Floral Design Consultation

March 5th, 2019

55:13

When I first started out I was so blissfully unaware of the questions I needed to ask at a design consultation – but I did a little googling and …

IG LIVE #16 – $$$ – How to charge for pack down / bump out / strike

March 2nd, 2019

37:38

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #15 – Top 3 Tips – Defining Your Own Design Style

March 2nd, 2019

47:07

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #13 – Wholesalers: How to build a relationship

March 2nd, 2019

54:48

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #12 – How much to charge for DELIVERIES (Events & Weddings)

March 2nd, 2019

38:27

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #11 – Let's Talk About $$$ – What is a COST?

March 2nd, 2019

53:11

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #10 – The Importance of Intuition (as a creative and as a business owner)

February 24th, 2019

42:17

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #9: How much is enough? How many weddings / events do I need to book to do this full time?

February 24th, 2019

48:35

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #8: Over-buying and how to stop it.

February 22nd, 2019

38:27

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #7: Planning your designs - recipes & ingredients.

February 22nd, 2019

36:53

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #6: How to use email to land more bookings

February 22nd, 2019

39:14

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #5: What should I do next? Bringing focus to your business.

February 22nd, 2019

37:04

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #4: Book More Clients

February 21st, 2019

52:12

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

Episode #13 – The #1 Skill You Need to be a Successful Floral Designer

February 19th, 2019

38:40

It's so easy to get caught up in the idea that in order to establish a sustainable and profitable floral design business that the design side of the equation is paramount.

Today, I'm telling ya that just ain't the case.

IG LIVE #3: Branding 101

February 19th, 2019

44:03

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #2: Value-based pricing – You're a service provider not just a flower retailer

February 19th, 2019

31:12

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

IG LIVE #1: When should I buy business cards? What do I do if a venue wants to charge me a commission for a referral?

February 18th, 2019

25:18

Starting in mid February 2019 I am going LIVE on INSTAGRAM for 30 minutes everyday for 30 days. 

You guys have asked if I can share these on the …

Episode #12 – The Value of Templates

February 12th, 2019

40:29

I know, I know. BORING.

I can hear you say it from the other side of the world but peoples, believe me when I tell you developing and incorporating templates into your business will allow you to take things to the next …

THRIVE LIVE – Price Lists & Why You Need One

February 9th, 2019

1:00:03

In this Instagram LIVE, I talk about one of the most useful tools a florist can have. The basic Price List!

Helpful in SOOOO many ways like being …

Episode #11 – Top Tips for Your Website

February 5th, 2019

44:27

Peoples – this is a good one!  Although I think that about all my podcast...actually that's not true. I know some are better than others. But there ya go. Such is the way.

Talkin' all about your website today and …

THRIVE LIVE – Bringing in help / another pair of hands

February 2nd, 2019

53:54

In this Instagram LIVE, I share my thoughts on how to go about building a support team around you. This episode is perfect for those of you who know you need another pair of hands to help but are not sure how to go …

Episode #10 – Should I become a floral designer?

January 29th, 2019

34:40

So often, customers come into our shop and think 'oh I would love to stand around and play with flowers all day.' Yes, so would I...that sounds like …

THRIVE LIVE – Paid Advertising What’s worked & What hasn’t worked

January 27th, 2019

1:01:30

In this Instagram LIVE, I touch on all the types of advertising we've used to grow our business – print advertising, facebook, bridal shows, Google Adwords, etc.

I also talk about generating more leads and how important …

Episode #9 – Valentine's Day Tips & Tricks

January 22nd, 2019

42:56

In the latest episode of the Thrive Podcast, I talk through all we’ve learned about Valentine’s Day.

I’m not gonna lie, it’s not my favourite experience, but we have learned what works for us and how best to approach it …

THRIVE LIVE "I'm worried no one will book me if I seem TOO EXPENSIVE"

January 20th, 2019

1:01:19

The ultimate question from one of our listeners:

"I just came to realise that I am WAY under charging for my expertise, but I'm worried that no one …

Episode #8 – REAL WEDDING Production Timeline

January 15th, 2019

41:58

In this episode of Thrive, I talk you through a typical wedding production schedule – from finalising the event day schedule, picking up flowers at …

THRIVE LIVE Mood Boards & Design Inspiration

January 12th, 2019

1:01:38

Episode #7 – What worked and what didn't for 2018

January 10th, 2019

40:30

In today's episode of the Thrive Podcast #forflorists I reflect on all the things that were in 2018, what was good and what wasn't so spectacular.

A …

Episode #6 – Bridal Bouquet Pricing Cheat Sheet

January 5th, 2019

27:49

Episode #5 – Five things I wish I knew when we first started this floristry business

January 4th, 2019

21:39

In this episode of the Thrive Podcast, I talk through FIVE things I wish I knew when we first started this business – scratch that. By FIVE I mean …

Episode #4 – REAL WEDDING Detailed Review of Quote

January 2nd, 2019

29:19

Morning!

In this week's episode of the Thrive Podcast I go into nauseatingly fun detail on a real quote from a real wedding we've just completed .

I do recommend that you download a PDF of this quote before you actually …

Episode #3 – Working with your partner / spouse

January 1st, 2019

16:36

I actually think I should rename this one – working with humans :)

Sloan and I first met at work – back when I was a 24 year-old overachieving …

Episode #2 – 2019 Business Planning Guide

December 31st, 2018

26:48

Peoples – this week’s episode includes a FREEBIE (downloadable PDF).

In the land of big-business corporate marketing we used to spend hours, even …

Episode #1 – How the heck did I get here? Discovering floral design

December 30th, 2018

25:51

Have you ever taken time to write down your life story? If you haven’t yet, I strongly urge you to do so – you don’t have to share it with a single person but the act of capturing all you’ve accomplished in this life …

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