Why are there so few design roles at companies creating the next generation of technology? Do they really think they can create delightful, lasting products without people dedicated to thinking about their user's problems, behaviors, and desires?? In this audiojournal entry, I talk about the need for a balance between designers and engineers to create truly innovative products. I fear that this lack of designers will create another generation of overengineered tools that most people don't think they can use... Can we not do that?
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