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Thought Leader

121 EpisodesProduced by Thought Partner GroupWebsite

We put scare quotes around the term “thought leader.” Don't worry - no hagiographic interviews here. No upsells, no bullshit. We have great conversations with true innovators, thinkers, disrupters, creatives, and a few fools. (You decide.) We ask them all for insights, stories and tools. (You'll la… read more

•24:36

03. Russell Dalgleish & Authentic Brand Positioning

🏴󠁧󠁢󠁳󠁣󠁴󠁿 Russell wanted to bring social benefit to Scotland, so he created the Scottish Business Network. 01:24

ğŸŽ† He can trace his family heritage and name back 600 years in Scotland. 03:03

📈 Russell works with fast-growth companies and hopes to help them accelerate. 03:34

🖥️ The inauthenticity of executives on social networks, and LinkedIn becoming the default “marketing” channel. 07:22

👨‍💼 Branding of executives outside the confines of the company. 09:09

📊 Russell developed several techniques for brand positioning and believes that the number of followers doesn’t directly correlate to effectiveness. 10:44

🙃 After learning he excels at online deal-making, Russell created a training program to help others establish online connections.13:25

⚡ Scots value authenticity. 16:47

🪖 Join the army or go to college; a transformational moment for Russell. 18:29

👔 Russell shaped his career after discovering his specific skill set and who he is. 21:24


Connect with Russell:

www.exolta.com 

www.russelldalgleish.co.uk

Connect with us: www.thoughtpartnergroup.com

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