Thought Leader
We put scare quotes around the term “thought leader.” Don't worry - no hagiographic interviews here. No upsells, no bullshit. We have great conversations with true innovators, thinkers, disrupters, creatives, and a few fools. (You decide.) We ask them all for insights, stories and tools. (You'll la… read more
18. April Lam & Breaking Into the ASEAN Market
🏝️ Living in Bali and working within the ASEAN economic union. 02:13
😇 Informed decisions should be made based on unfragmented information. 03:35
🥗 April enjoys working with the food industry the most, especially vegan and wellness companies. 04:18
🇮🇩 The challenges with getting a product to the Indonesian market. 05:35
🛕 April was always interested in learning about different countries and cultures. 09:29
🏁 Companies are so interested in the ASEAN market, but they have no idea where to start. 10:43
🐪 As a kid, April wanted to be an archeologist. 12:55
➕ The many components that have impacted the market over the past year, and how businesses have adapted. 14:21
💡 The importance of working with someone who is in the market you’re trying to break into—who understands the local social media behavior and can identify key influences and how to leverage them. 16:55
😊 How to avoid bottleneck: optimizing internal processes. 18:25
🎯 Building an SME-centric service and mentality to provide the right type of advice. 20:40
Connect with April: www.aelloconsulting.com
🤓 Connect with us: www.thoughtpartnergroup.com
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