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This is Product Management

100 EpisodesProduced by Feedback LoopWebsite

“This is Product Management” interviews the brightest minds across the numerous disciplines that fuel modern product teams. Episodes span from arts to science, tactics to strategies, confessions to professions. Take a deep dive into user experience, statistics, innovation, differentiation, design, d… read more

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304 - A Sense of Purpose is Product Management

August 1st, 2022


Yasmin Kothari, Product Lead in the Align Area at Asana is passionate about purpose — finding it at work and helping others do the same at and with Asana. Listen to learn how she does it and helps others.

TIPM is …

303- A Product-Led Growth Strategy is Product Management

July 18th, 2022


In this episode of This is Product Management, Tiama Hanson-Drury, Chief Product Officer at Minna Technologies shares how a product-led growth …

302 - Fighting Fraud is Product Management

June 27th, 2022


Vignesh Krishnan, CEO of Research Defender, shares the steps you can take to minimize fraud in your research, his take on the role of product …

301 - Relationship Management is Product Management

June 13th, 2022

Looking for methods to identify and manage power users in your product? In this episode, Christian Kletzl, CEO and co-founder of UserGems how to do this. Plus, he shares why he built the product for humans and not …

300 - Cultivating Relationships is Product Management

May 30th, 2022


Our 300th episode features Ronke Majekodunmi a senior product manager at PayPal. She gives her thoughts and guidance for meaningful product …

299 - Customer Feedback is Product Management

May 16th, 2022


In this episode, Shay Howe, senior vice president of platform strategy at ActiveCampaign shares how he gets customer and non-customer feedback. Plus …

298 - Data-Driven Strategy is Product Management

May 2nd, 2022

Our latest guest, Satnam Singh is the Chief Product Officer of tax and trade at Thomson Reuters. He is a strong believer in “data-driven strategy” for building products, and keeping the end in mind is a thread that runs …

297 -Validating Opportunities is Product Management

April 20th, 2022


Luke Anderson, Co-founder of Cann, shares how he applied CPG lessons to develop a pretty unique cannabis product, the challenges of a heavily …

296 - Customer-Led Growth is Product Management

April 18th, 2022


Trish Wethman, Chief Customer Officer for Best Egg, shares how she built a scalable customer-centric culture and get a peek into her research toolbox.

295 - Building a Product Marketing Team is Product Management

April 4th, 2022

Randi Lee is the head of product marketing at Fundbox shares how to build a mighty product marketing team and how to pursue a product marketing career and more!

TIPM is produced by Feedback Loop, the research platform …

294 - No-Code is Product Management

March 21st, 2022


Jonathan Anderson, Co-founder & CEO of Candu shares how no-code is changing B2B and his take on experimentation, iteration, personalization, and more!

BONUS! Jonathan created a special offer for our listeners, get …

293 - Social Impact is Product Management

February 28th, 2022


In this episode, Hema Budaraju, Senior Director of Product for Health and Search Social Impact at Google, shares how her team adjusted to tackle COVID-19, as well her advice for getting into the social impact space; and …

292 - Go-to-Market is Product Management

February 14th, 2022


In this episode, guest Karthik Suresh, CTO, and co-founder of Ignition shares his take on PMs, PMMs, and go-to-market strategies. In addition, find out why he believes user research is probably one of the most important …

291 - Innovative Leadership is Product Management

January 31st, 2022


Laura Flessner, Founder, and CEO of Mindtap shares how she helps clients break out of their comfort zones and find their power for innovative leadership. Listen to her insights on how this all works — plus get access to …

290 - Behavioral Science is Product Management

January 17th, 2022


Kristen Berman CEO and co-founder of Irrational Labs shares her take on how behavioral science can fundamentally change product management, as well as how to conduct behavioral diagnoses — and what Seinfeld has to do …

289 - Empathy is Product Management

January 3rd, 2022


Hubert Palan founder and CEO of Producboard shares his views on infusing empathy into product management — including how and where research comes into the picture.

TIPM is produced by Feedback Loop, the research …

288 - Cross-Cultural Leadership is Product Management

December 20th, 2021


Dilip Ramachandran is the founder/CEO and chief product therapist of Nimi shares his advice for cross-cultural success, as well his thoughts on how …

287 Product-Led Growth is Product Management

December 6th, 2021


In this episode, Todd Olson and Tatyana Mamut of Pendo will share insights into building product-led organizations and their work at Pendo, as well as their thoughts on experimentation and the Total Addressable Market.

286 Converting Users into Champions is Product Management

November 22nd, 2021


This episode features Chase Disher, Director of Product at Learn more about Chase’s work at — including how he goes about converting users to champions — on this episode of This Is Product …

285 Working with Insights Teams is Product Management

November 8th, 2021


This episode features Liz Casals, VP of Consumer Insights at Lincoln Financial Group. Learn more about Liz’s journey to infuse research and insights …

284 Consumer Feedback is Product Management

October 25th, 2021


This episode of TIPM features Dave Carruthers, CEO and founder of Voxpopme, a video survey, and feedback company. Learn more about Dave’s insights on fomenting customer obsession throughout an organization, combining …

283 Diversity of Thought is Product Management

October 11th, 2021


Letica Fox-Thomas is Vice President of Product Management for Fidelity Investments. Learn more about Tica’s insights into the diversity of thought …

282 Getting Acquired is Product Management

September 27th, 2021


Lawrence Huang is VP of Product Management at Cisco Meraki. Learn more about Lawrence’s insights on managing through acquisitions and maintaining values, as well as his takes on promoting diversity and ingraining user …

281 Qualitative Research is Product Management

September 13th, 2021


Nikki Lavoie is the founder of MindSpark Research International in Paris, as well as the VP of ESOMAR Council and a member of the board of the Association of Qualitative Research. Learn more about Nikki’s worldly …

280 Social Impact is Product Management

August 30th, 2021


Alex Fox is a Product Manager at Warby Parker and several other companies. Learn more about how to ensure social impact is at the core of your business, as well as how Alex built her career on that very foundation, on …

279 Growing a Product Org is Product Management

June 28th, 2021


Formerly the CPO for Coinbase, Jeremy Henrickson is currently the VP of product and engineering at Rippling. Learn more about the secrets to his success — from systemizing everything from interactions to energy, to …

278 Product Maturation is Product Management

June 14th, 2021


Currently the EVP of Product at Zendesk, Shawna Wolverton was previously SVP of Product Management at Salesforce. On this episode of This Is Product …

277 Education Bootcamps is Product Management

May 31st, 2021


Dan Blue is Vice President of Product Marketing and Strategy at 2U Bootcamps. Learn more about how 2U is transforming the education sector with the growth of bootcamps, as well as Dan’s product management journey and …

276 Relationships and Growth is Product Management

May 17th, 2021


David Nour is CEO of The Nour Group and the author of 11 books. Learn more about the secrets to successful business relationships, how to start them, …

275 Commercialization is Product Management

May 3rd, 2021


Ray Cao came up through Google and is now Managing Director, Global Head of Product Strategy & Operations at TikTok. He has wide-ranging …

274 Reimagining Product Design is Product Management

April 19th, 2021


Now a Senior Consultant at Park, Tim McKeown was Senior Global Director of Innovation & Design for Wilson Sporting Goods Co. Learn more about how …

273 Problem Management is Product Management

April 5th, 2021


Adam Bader is the Senior Product Manager for Discovery+. Learn more about Adam’s take on setting up early feedback loops of validation, Quibi, the future of streaming, and why he’s thinking about space travel, on this …

272 Innovating Healthcare is Product Management

March 22nd, 2021


Ambreen Molitor is responsible for overseeing Planned Parenthood's innovation lab, which is called the Digital Products CoLab. Learn more about how …

271 Remote Work is Product Management

March 8th, 2021


Luke Thomas is the founder of Friday, a remote work orchestration platform. Learn more about Luke’s thoughts about the importance of handbooks, creativity through constraints, and what works better in person — as well …

270 Internal Collaboration is Product Management

February 22nd, 2021


Ben Wilson is the Chief Technology Officer – Energy for Google. Learn more about Ben’s take on defining the c-suite in product terms, and how to …

269 Managing Tension is Product Management

February 8th, 2021


Marc Abraham is head of product engagement at, a global fashion e-commerce company headquartered in London. Learn more about Marc’s thoughts about tension and uncertainty — as well as how to make them work for …

268 Democratization is Product Management

January 25th, 2021


Phill Dodd is Director of Product for Jam3, a Canadian design and experience agency, in Los Angeles. Learn more about Phill’s preferences in Venn …

267 Language and Authenticity is Product Management

January 11th, 2021


Shawn Coots, Director of Product Management and Experience Strategy at Humana in Louisville, Kentucky, talks about his path from comic-book illustrator to product manager.

266 Generosity is Product Management

December 14th, 2020


Cor Hoekstra is CEO at Amicus in Charlotte, North Carolina. Amicus is the fintech company behind the philanthropic platform for donor-advised funds, …

265 Large and Small is Product Management

November 30th, 2020


Patrick Wesonga, head of product for Lighter Inc., discusses the ins and outs of working in regulated industries, as well as the differences between …

264 Ethics is Product Management

November 16th, 2020


Carey Jenkins, CEO of Substantial, a digital innovation and build studio in Seattle, talks about embedding ethics and integrity into product development, as well as connecting innovation and ethics, and how product …

263 Transformation is Product Management

November 2nd, 2020


Katie Kemmerer, a product manager at GE Healthcare, talks about how GE Healthcare has been transforming into a product management organization. Get the latest updates from the show at

262 Learning Lessons is Product Management

October 19th, 2020


Ryan Graciano, co-founder and CTO at Credit Karma, talks about navigating financial crises, testing assumptions, and building trust and credibility into a product. Get the latest updates from the show at

261 Feedback and Flexibility is Product Management

October 5th, 2020


Rob Holland, CEO of Feedback Loop, talks about the role of feedback as a fundamental building block of products and businesses, and as a core element …

260 Mindsets and Metrics is Product Management

September 21st, 2020


Blair Ethington, VP of Product Management at Sam’s Club, talks about the challenges and opportunities that come with introducing the product management mindset to enterprise companies. Get the latest updates from the …

259 Value Exchange is Product Management

September 7th, 2020


Dipesh Sanghrajka, Innovation Intrapreneur at Experian, talks about what it takes to drive change from within an organization while understanding both the customer and the competition. Get the latest updates from the …

258 Turning Wants Into Needs is Product Management

August 24th, 2020


Clint Sand, VP of Product at NortonLifeLock, shares the complexities and considerations involved in building cybersecurity products, and how to get …

257 Modern Research is Product Management

August 11th, 2020


Karen Kranack and Scott McDonald, co-founders of Modern Accelerator, discuss how product teams can use agile research to drive product evolution and …

256 Unconventional Wisdom is Product Management

August 3rd, 2020


William Trump, Consumer Behavior Consultant at Swiss Re, discusses how applying behavioral science when developing insurance products can help …

255 Conversation Design is Product Management

July 27th, 2020


Daniel Stillman, conversation design facilitator and author of Good Talk, discusses what conversations are made of, and how organizations can design …

254 Letting Users Lead is Product Management

July 20th, 2020


Ashley Wali, VP of Product at, discusses the challenges and opportunities that come with being a product leader at an early-stage startup, plus how product managers can help other teams put the user at the …

253 Building Fintech Products is Product Management

July 13th, 2020


Anish Acharya, general partner at Andreessen Horowitz, shares how his product background has helped guide his investment choices and shaped his belief that fintech products must put customer empathy at the center of …

252 Career Growth is Product Management

June 29th, 2020


Carlos González de Villaumbrosia, founder of Product School, shares how product management has evolved, best practices for interviewing, and how to …

251 Accelerating Change is Product Management

June 15th, 2020


Rajesh Midha, Chief Strategy & Operating Officer at Bottle Rocket, discusses how organizations should embrace a growth mindset to build the right …

250 Mike Behind the Mic is Product Management

June 8th, 2020


After interviewing 249 thought leaders and executives, Mike Fishbein finally sits down to be interviewed himself. Anuraag Verma, the new host of This is Product Management, asks Mike how he’s applied the lessons he’s …

249 Speeding Up New Product Development is Product Management

June 1st, 2020


Julia Barham, Innovation Product Manager at Nationwide, discusses the unique considerations at play when building digital experimentation cultures …

248 Scaling Operations is Product Management

May 26th, 2020


Jackson Broadbent, Director of Product at DealCloud, shares how to successfully transition from an individual contributor to a product leader, and …

247 Experimentation at Scale is Product Management

May 18th, 2020


Rapha Cohen, Chief Product Officer at Waze, shares what it takes to be successful as a Chief Product Officer and his approach to experimentation at …

246 Participant Engagement is Product Management

May 11th, 2020


Zoe Dowling, Senior Vice President of Research at FocusVision, shares how to get actionable insights from research participants and her approach to …

245 Pivotal Growth Points is Product Management

May 4th, 2020


Mike McDerment, co-founder and CEO of FreshBooks, shares his insights on product roadmapping, raising corporate venture capital, and long-term strategic planning. Get the latest updates from the show at

244 Operating in Day One is Product Management

April 27th, 2020


Alex Kantrowitz, senior technology reporter at BuzzFeed and author of Always Day One, shares how companies can innovate and invent like a startup and …

243 System 1 Research is Product Management

April 20th, 2020


Anders Bengtsson, CEO of Protobrand, shares how to use system 1 research techniques to uncover what drives consumer behavior. Get the latest updates from the show at

242 Modern Consumer Insights is Product Management

April 13th, 2020


Tiffany Ng, Head of Consumer Insights at Experian, discusses how to assemble a consumer insights team that can support a variety of research …

241 Building Without Ego is Product Management

April 6th, 2020


Elizabeth Zalman, co-founder and CEO of strongDM, shares key leadership, fundraising, and go-to-market strategies for entrepreneurs, including how to navigate the challenge of starting over in the search for …

240 Humble Branding is Product Management

March 30th, 2020


Chris Konya, Managing Director of Sylvain Labs, discusses the keys to creating purpose-led brands that will prioritize customer values and grab consumer attention. Get the latest updates from the show at

239 Innovation in Mobile Banking is Product Management

March 23rd, 2020


Alex Sion, co-head of Citi Ventures’ D10X, shares his insights on innovating at large companies, and how leaders can manage through growth cycles in …

238 Vulnerability is Product Management

March 16th, 2020


Lina Bedi, Naimeesha Murthy, and Monica Rozenfeld, co-founders of Her Product Lab, discuss how their shared passion for empowering women in tech propelled them to build a community for the women in product development …

237 Distributed Decision Making is Product Management

March 9th, 2020


Paige Costello, product manager at Asana, shares how product teams can optimize their processes to achieve team productivity and innovate at scale. Get the latest updates from the show at

236 Organizational Design Sprints is Product Management

March 2nd, 2020


Kandis O’Brien and Diana Liu, co-founders of The Six, share the design approaches, processes, and methods they use to help businesses solve their …

235 Launching New Ventures is Product Management

February 24th, 2020


Raj Amin, entrepreneur and founder of Teem Ventures, discusses what it takes to build and budget for new ventures, the different ways to launch products, and how to design MVPs that generate early customer wins. Get the …

234 Live Music Experimentation is Product Management

February 18th, 2020


Jon Barber, Guitarist for The Disco Biscuits, shares how he uses experimentation and iteration to write music and how he applied similar strategies …

233 Democratizing Research is Product Management

February 10th, 2020


Nis Frome, Co-Founder and VP of Product at Alpha, Roddy Knowles, VP of Research and Customer Success at Alpha, and Alexa Szal, Product Manager at Alpha, discuss how Alpha built an organizational strategy around data …

232 Developing an Experimentation Organization is Product Management

February 3rd, 2020


Stefan Thomke, professor of business administration at Harvard Business School and author of Experimentation Matters: Unlocking the Potential of New …

231 Connecting with the Next Generation of Consumers is Product Management

January 27th, 2020


Michelle Dornfeld, Head of Business Development at Toggle Insurance, shares how a traditional insurance brand identified a need in the marketplace and created a new product tailored for today’s modern consumers. Get the …

230 Scaling New Ventures is Product Management

January 21st, 2020


Prabhdeep Singh, Global Head of WeWork Labs, shares his insights on how to uncover product ideas, and how leaders can build and guide new ventures at fast-growing companies. Get the latest updates from the show at

229 Leaping into Digital Business Building is Product Management

January 13th, 2020


Ari Libarikian, Senior Partner at McKinsey & Company and global lead of Leap by McKinsey, discusses the importance of new business building and the steps to take to build scalable businesses from scratch. Get the …

228 Becoming a Product Leader is Product Management

January 6th, 2020


Darlene Miranda, Vertical Head of Product at Sterling, shares how leadership teams can use product management best practices to guide decision-making and inspire their teams. Get the latest updates from the show at

227 Ethnography is Product Management

December 16th, 2019


Lydia Timlin-Broussard, Senior Strategic Designer at BCG Digital Ventures, shares how ethnographic research can be used in the product development process to empathize with consumers, gain insight into their behaviors, …

226 Successful Storytelling is Product Management

December 9th, 2019


Susan Lindner, founder and CEO of Emerging Media, discusses the impact storytelling can have on business growth, product development, and market opportunities. Get the latest updates from the show at

225 Brand Strategy Research is Product Management

December 2nd, 2019


Ross Mitchell, co-founder and managing partner of WHOA, discusses how to put customers at the center of brand, product, and service research and design. Get the latest updates from the show at

224 Stories of Innovation is Product Management

November 25th, 2019


As technology reshapes entire industries and consumer expectations evolve, companies must adapt to modern trends and find new ways to build and …

223 Leadership Lessons is Product Management

November 18th, 2019


Many authors, educators, founders, and executives have come on This is Product Management to reflect on their leadership successes and failures. From …

222 Market Research Montage is Product Management

November 11th, 2019


Over the years, This is Product Management guests have shared the methodologies and tools they use to gain customer insights and conduct research …

221 Embedding Experimentation is Product Management

November 4th, 2019


Anuraag Verma, Global Head of Strategic Transformation at Alpha, shares how large organizations can use experimentation principles to de-risk decisions, test critical assumptions, and get innovation to stick -- and …

220 Productizing Consulting is Product Management

October 21st, 2019


Adam Judelson, VP of Product at Deloitte Consulting, and Chris Kluesener, Director of Strategic Partnerships at Alpha, discuss how to build a product …

219 Personalizing Nutrition is Product Management

October 14th, 2019


Sherry Zhang, founder and CEO of GenoPalate, joined us live from Fall Experiment in Milwaukee to discuss the future of health tech and healthy eating, including how product management and genetic data come together to …

218 Recruiting Top Talent is Product Management

October 7th, 2019


Taso Du Val, CEO of Toptal, discusses how remote work improves employee retention, leads to more productive teams, and allows companies to draw from …

217 Making Data-Informed Decisions is Product Management

September 30th, 2019


Jenny Wolochow, Senior Product Manager at Coursera, and Todd Olson, CEO and co-founder of Pendo, discuss how to use data to your advantage when …

216 Thinking Big is Product Management

September 23rd, 2019


Charles Battle, Senior Director of Product Management, Jang Kim, VP of Product Management, and Jason Simon, VP of Product Management, discuss how …

215 Staying True to Yourself is Product Management

September 9th, 2019


Mary Christ and Evgueni Malikov, co-heads of Nestle Health Science’s e-Health incubator, discuss how to build an innovative business when faced with limited resources and within the confines of a large corporation. Get …

214 Building Distributed Teams is Product Management

August 26th, 2019


Dmitry Koltunov, co-founder and chief technology officer at ALICE, discusses his approach to recruiting and managing teams that are dispersed …

213 Creating a Performance-Driven Culture is Product Management

August 19th, 2019


Owen Williams, Insurance CIO at Everest Reinsurance Group, discusses the importance of an organization’s culture in driving solutions development …

212 Launching a New Publishing Platform is Product Management

August 12th, 2019


Vlad Stojkovski, Product Director at Hearst Digital Media, shares how he launched a new publishing platform, adopted agile methodologies, and …

211 User Retention is Product Management

August 5th, 2019


Ilya Blokh, Director of Product at Blinkist, shares how to hang onto your users and why it’s important to structure teams to solve customer problems. …

210 Validating Growth Opportunities is Product Management

July 29th, 2019


Aviad Stein, Director of Client Partners at Alpha, shares the most effective strategies and clear-cut examples for exploring and monetizing product growth opportunities. Get the latest updates from the show at

209 Onboarding Experience is Product Management

July 22nd, 2019


Sandra Lin, Senior Product Director at Northwestern Mutual, shares how the legacy company evolved to offer digital experiences to its customers and …

208 Accelerating Innovation is Product Management

July 15th, 2019


Karen O’Leonard, Head of Innovation at Willis Towers Watson, shares the innovation strategies that have helped her company grow and how she shifted her team to a testing and learning approach. Get the latest updates …

207 Reinventing Media is Product Management

July 8th, 2019


Ross Schwaber, Senior Director of Product at Bleacher Report, and Mark Frigon, VP of Products at Interana, discuss how to use analytics to adapt to a changing media landscape, make data-driven decisions, and personalize …

206 Transferring Excitement is Product Management

July 1st, 2019


Joe Lalley, Experience Design Leader at PwC, shares how to use design to create innovative workshops and train people on how to change the way they work. Get the latest updates from the show at

205 Leading with Vision is Product Management

June 24th, 2019


Alex Bilmes, Vice President of User Experience at Puppet, shares why establishing a vision is so important for innovation and how teams can …

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