Cover art for podcast This is Moneyball

This is Moneyball

27 EpisodesProduced by This is MoneyballWebsite

Every week, Lee Boyce and Georgie Frost take a deeper look at sport and money. We talk through the stories from the week, from bumper sports' star salaries to grassroots gems, along with in-depth interviews and analysis to delve into what makes the world of sport and money tick.


How to start a sports team from scratch - new London City Royals basketball franchise owner reveals all

Starting a sports team from scratch and taking them to glory: it sounds like something out of a computer game rather than real life.

This week, assistant editor Lee Boyce and broadcaster Georgie Frost are joined by a man who recently helped start a new basketball team in Britain – the London City Royals.

Just how do you go about starting a whole new team – or franchise – and get them off the ground? Jon Sawyer, who has an impressive CV holding senior positions at Disney, Hilton and Pret reveals all.

Playing basketball in Britain is immensely popular, so can the basketball league here grow in stature? And will we ever seen the next big player in the NBA come from these shores?

How does funding and TV rights work, what does it take to run a sports team day-to-day and can professional basketball help kids avoid the dangers of gang life?
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