Cover art for podcast The Wit & Delight Podcast

The Wit & Delight Podcast

45 EpisodesProduced by Wit and DelightWebsite

The Wit & Delight Podcast is hosted by founder Kate Arends. Each week we discuss where life and style intersect and how the choices we make (both big and small) can help us find empowerment, self-discovery, and beauty in unexpected places.


32 - Building Your Brand with Jen Olmstead of Tonic Site Shop

Wit & Delight listeners get 15% off any Tonic Site Shop designs (yes, even their new Fall '19 designs) by using the code  WIT&DELIGHT

I am so excited to be sharing my conversation with Jen Olmstead, Lead Designer and Creative Director at Tonic Site Shop. Jen is someone who I have come to know and love and who has become a mentor to me. Jen is one half of Tonic and she built the custom Wit & Delight website, which is a completely new experience that was launched in April.

In this conversation, Jen and I talk all about how to build a brand online. I’ve long admired the way Jen puts tangible action behind a lot of the issues that entrepreneurs and business owners have. She really helps people understand the importance of trying out ideas rather than worrying about the precise strategy or having a *perfectly* crafted idea.

I hope you enjoy our conversation and get a bit of an understanding of both how we work together and how you can work with Jen and Tonic to get your website up and running in a fraction of the time it would take to build something custom.


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