Cover art for podcast The Untrapped Podcast With Keith Kalfas

The Untrapped Podcast With Keith Kalfas

101 EpisodesProduced by Keith KalfasWebsite

Small Business Ownership & Personal Development Hosted by Keith Kalfas from the Landscaping Employee Trap & Window Cleaning Blueprint.

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February 22nd, 2024


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7 Steps to Marketing Your Service Business | Keith Kalfas Speech Lawn Care Life Conference

February 25th, 2024


In this episode, Keith Kalfas speaks on the importance of developing effective marketing strategies for small businesses, emphasizing the role of …

Scaling Tree Business: How Joshua Tree Experts Made Franchising Work to Their Advantage

February 19th, 2024


Today, Keith is joined by special guests, Joshua Tree Experts, who share their insights and success in franchising their tree business. From discussing the challenges and trust required in tree work to delving into …

Know Your Worth | This Episode Will Change Your Life Forever

February 17th, 2024


In this episode, Keith share his inspiring journey. From humble beginnings to incredible success, Keith's story is a testament to the power of perseverance and self-belief. Join us as we uncover the secrets to building …

How to Deal with a TOXIC Employee - Toxic Workplace

February 12th, 2024


In this episode, I delve into the delicate but crucial topic of when it's time to part ways with a toxic employee. Join me as I explore the signs that indicate it's time to take action and the impact it can have on …

You Don't Need the Approval of Other Men | Learn How to Deal with Rejection and Become Empowered

February 9th, 2024


In this episode, Keith Kalfas imparts empowering lessons learned from his entrepreneurial journey. These include the importance of creating value for others, self-reliance, and maintaining a balance between receiving …

How To Stop Being A "KNOW IT ALL" // Story That Changed My Life // Influencer YOU

February 7th, 2024


In today's episode, I will take us on a journey of self-discovery and personal growth in the realm of online influence. I delved into a pivotal moment during a speaking engagement in Seattle, where I found myself …

The Best Landscaping Business Advice I Ever Got! | from Mowing & Gardening to 6-Figures

February 2nd, 2024


In this episode, Keith Kalfas shares his experience and advice on starting and scaling a landscaping business. He emphasizes on the importance of undertaking larger jobs for higher profit, dealing with the …

Starting a Window Cleaning Business in the Winter? My "Back Against The Wall" Story

January 15th, 2024


This episode dives into the personal journey of starting a window cleaning business amidst challenging circumstances including poverty and debt. Keith discusses his persistency in building the business from ground up, …

FINALLY! - How to Hire Employees

January 13th, 2024


Is it important for business owners to prioritize and value their employees over their clients, and how does this impact their ability to take on larger jobs and expand their businesses?

In today's podcast, we will …

He Built a Multi-Million Dollar Landscaping Company | Now His Only Job is Visionary Leader with Steve DHondt

December 29th, 2023


This episode comprises discussions with Steve DHondt, a successful landscaping businessman, covering the dynamics of running his Michigan-based …

I Can't Believe I Never Heard Marketing Stuff Like This - with Joshua Latimer

December 22nd, 2023


In this episode, we dove deep into the crucial strategies businesses need to thrive in today's challenging market. From effective marketing tactics and pricing strategies to providing a premium customer experience, we …

These Men Make Millions: The Number One Reason Why You're Not Succeeding | The Inconvenient TRUTH

December 15th, 2023


This conversation-centric podcast episode focuses on the topics of business growth, leadership and overcoming challenging situations. Guests, Steve …

Level Up Your Landscaping Business: Knowing Your Worth and The Power of Structure

December 8th, 2023


In this episode, Keith shares his journey in the world of landscaping, highlighting the importance of knowing one's worth and getting adequate mentorship. He talks about his struggles in his early years, underpricing …

The Inconvenient Secret to Levelling Up

December 2nd, 2023


In this episode, Keith dives into the inconvenient truth about levelling up in life and business. From sharing personal mindset insights to discussing the impact of external circumstances and internal responses, Keith …

It's Time to Level Up!

November 30th, 2023


Feeling stuck in life? Hit a ceiling that seems impossible to break through? I got you. I recently came across a powerful speech that shook me to my …

Don't Throw in the Towel

November 17th, 2023


In today's episode, I dive deep into the struggles and triumphs of personal and professional growth. I address the common narrative of feeling stuck …

Growing Your Business Beyond the Mower with Blake Albertson

November 14th, 2023


In this podcast episode, we dive into the world of lawn care business expansion and acquisition with Blake Albertson of B&B Lawncare. He sheds …

The 3 Purgatories of Scalling a Business

November 10th, 2023


In this engaging and insightful podcast episode, the conversation dig into the challenges of scaling a business, significance of transitioning …

Platta's Five Finances Fundamentals

November 3rd, 2023


In this episode, Keith is joined by the financial expert, Dan Platta. Together, they unravel the secrets of success in the business world, sharing practical insights on bookkeeping, growth strategies, and the art of …

How I Deal with Elderly Customers in My Landscaping Business

October 28th, 2023


In today's fast-paced world, it's easy to disregard the invaluable life experiences and insights that our elderly customers bring to the table. Join me as I provide a unique glimpse into the nuances of serving elderly …

How Much Should I Charge Hourly Landscaping Jobs?

October 19th, 2023


Hey there, it's Keith Kalfas, and we're about to dive headfirst into the intriguing world of landscaping pricing – the kind of stuff that can make or …

Talking About the Hustle and Pricing

October 6th, 2023


In this episode, we dive straight into the world of landscaping businesses. Keith discusses the need for change and shares personal experiences of overcoming challenges in the industry. You'll discover valuable insights …

Real Talk About Knowing Your Worth and Making More Money In Your Business

October 6th, 2023


In this episode, Keith dives deep into his journey from starting a landscaping business to reaching the 100k milestone in just two years. He emphasizes the importance of mindset and shares valuable insights on the …

How to Win 2024 Before it Even Starts with Joshua Latimer

September 11th, 2023


Welcome to this episode of The Untrapped Podcast, where we're joined by a remarkable guest who's about to drop some serious wisdom. Today, we have the privilege of sitting down with Joshua Latimer, a true business …

Mowing & Life Priorities with Johnny Mow

August 21st, 2023


Welcome back to The Untrapped Podcast, where we dive deep into the art of mastering time for life success. As Johnny Mow aptly puts it, "It's all …

How to Negotiate and Raise Prices in Your Landscaping Business without Being Afraid of Losing Client

August 8th, 2023


In this short episode, inspired by the wisdom of Keith Kalfas, we'll journey through pivotal topics that transcend the landscaping industry. Get ready to explore the intricacies of business challenges, the shift from …

Why You Need to Earn a 50% Profit Margin on Every Single Job with Robert Gauvreau

July 24th, 2023


In this episode, we explore the 50% gross profit margin rule, a game-changing principle shared by Robert Gauvreau that involves knowing your project …

The _Money System_ That Changed My Life Forever 30-min Class

July 22nd, 2023


In this episode, I shared my preferred method of organizing money using multiple accounts.  Let's discuss the importance of having separate accounts …

How To Start a Window Cleaning Business - My Struggle to Success Story

July 17th, 2023


In this episode, we're delving into the world of window cleaning. Keith started his window cleaning business a decade ago in Metro Detroit, Michigan, and today, he's here to share valuable insights and experiences with …

How to Deal with Workers Comp & General Liability INSURANCE Audits in Your Landscaping Business

July 12th, 2023


You might find yourself overwhelmed by the complexities of financial and accounting terms, often leaving you with little time to dedicate to learning about these topics. Audits can occur inconveniently, adding stress …

Get PAID What Your WORTH Lawn Care Pricing with Jason Creel of Lawn Care Life

July 10th, 2023


In this episode, Keith and his guest, Jason Creel talks about the challenges age-based pricing and emphasize the importance of charging based on value. Topics covered include efficiency, navigating the first year of …

Scary But I'm TURNING DOWN Landscaping Jobs and Sticking to My CORE SERVICES

July 7th, 2023


In this episode, I delve into turning down jobs and staying true to core services. Is it a great decision to trust your gut feeling instead of …

High Level Picture of Your Service Business E+S+B+I Framework

July 3rd, 2023


Welcome to "The Untrapped Podcast," where we unlock the secrets of building business systems that liberate you from the daily grind. Join us as we explore topics like the cashflow quadrant, owning a service business, …

$200M Service Business with 700 Employees | Game-Changing Mindset Tips wtih Tommy Mello A1

June 26th, 2023


Welcome to this insightful episode of the Untrapped Podcast where we sit down with Tommy Mello. Join us as we go through the world of efficiency and …

Getting Out of the Field and Knowing Your Man Hr. Rate Jacob Godar

June 19th, 2023


In this episode, we uncover valuable insights from our guest, Jacob Godar. From overcoming the fear of the unknown to the importance of delegation, daily planning, and building a strong team, we dive into the strategies …

Entrepreneur MindSet Upgrade with Joshua Latimer

June 13th, 2023


In today's discussion, we delve into the true essence of success and wealth, going beyond mere desires and materialistic pursuits. Throughout the episode, we explore the importance of expertise, leveraging a service …

How to Market Your Business On Social Media | Omnipresence Strategy

June 9th, 2023


The marketing process can be really tricky if you're not sure what to do. But you know that posting videos on all your social media accounts will work, right? To increase your business's visibility, you don't need to …

Kujo Yardwear Founder Talks Product Development & Business Growth with Shawn Langton

June 5th, 2023


We have the privilege of sitting down with Shawn Langton, the visionary founder of Kujo Yardwear, to delve into the captivating story of product development and business growth. Join us as we explore the journey of …

Digital Marketing Secrets for Contractors with Matt Thibeau

June 2nd, 2023


How do we attract more clients and stand out against competitors’ businesses through effective marketing strategies and systems?
As today’s guest says, attracting qualified leads is hard, and landing bigger jobs …

4 Tips to a Healthier Lawn - Impress Your Landscaping Clients with Allyn Hane of Thelawncarenut

May 30th, 2023


In today's discussion, our guest Allyn Hane, a seasoned lawn professional, shares valuable insights on the benefits of adding spray services to your lawn business. Allyn emphasizes that incorporating spray services not …

The Highest Profit Landscaping: Ponds & Water Features with Jeff Michaels

May 25th, 2023


Do you want to start a business in the aquascape industry, doing ponds and water features, Or maybe add this to your existing services, but you don’t know how to?

Today’s guest was once just like you—a typical guy that …

Boost Your Sales and Make More Money with Patrick Clark from Sales Boost

May 23rd, 2023


Welcome to the Untrapped Podcast, where we explore into the keys to success and personal growth. In this episode, Patrick Clark shares his valuable insights on the importance of building an accountability circle and …

Entrepreneur Mind-Bomb Upgrade with Joshua Latimer

May 18th, 2023


Joshua Latimer started his window-washing business with nothing, but through his wisdom and efforts, he became a successful serial entrepreneur who …

Why The "Growing Pains" are WORTH IT Lawn & Landscaping Business 6 Figure Landscaper with Thomas O'Halloran of T-C-O Landscapes

May 15th, 2023


Welcome to this episode of Untrapped Podcast! In this insightful discussion, we delve into the world of landscaping and business success with Thomas …

4 Tips to a Healthier Lawn: Impress Your Landscaping Clients @Thelawncarenut

May 13th, 2023


How do we DIY our way into having a healthier lawn and, at the same time, impress our landscaping clients with our A++ ways?
We all want a healthier lawn, be that for our own land or our clients’. However, more …

Strengthen Your Business by Leveraging Community with Naylor Taliaferro of Lawn Care Rookie

May 11th, 2023


In this episode, we sit down with Naylor Taliaferro, an event creator and community builder who shares his passion for connecting people and bringing them together. Naylor talks about his childhood experiences and how …

Lawn Care Business Success Stories with Paul Jamison, host of Green Industry Podcast

May 4th, 2023


Are you ready to be inspired by extraordinary tales of success in the lawn care business? In this engaging discussion, our guest, Paul Jamison, …

$30M Lawn Care Company Advice with Kory Ballard, Founder Perficut Site Management & Owner Ballard Innovative Products

April 27th, 2023


In this episode, we sit down with Kory Ballard, an industry veteran who started his journey in the field at the age of 14. Kory shares his insights on various aspects of the business, from attracting and retaining the …

$200M Service Business with 700 Employees || Game-Changing Mindset Tips || Tommy Mello A1

April 24th, 2023


A successful business requires a business mentality. If you want to succeed in your business, you need to think like one. Learn how to lead, not …

UPGRADE Entrepreneur Mindset with David Carroll of DOPE Marketing

April 20th, 2023


Are you looking to up your marketing game and recession-proof your business? Look no further than the latest episode of this podcast, featuring …

Landscaping & Pressure Washing Sales & Marketing DOMINATION - with Aaron Parker of Lean & Mean Academy

April 17th, 2023


Join Keith and Aaron who built a six-figure pressure washing, window cleaning and soft washing business on this live interview as he shares …

Crush it This Year In Your Lawn Care & Landscaping Business with Brian's Lawn Maintenance

April 12th, 2023


Start the year off right and take your lawn care and landscaping business to the next level with Brian. From hiring qualified personnel and incorporating your business as an LLC or S Corp, to purchasing equipment and …

Lawn Care vs Landscaping - Can You Do Both Full-time_ Live with MACK LawnCare.

March 27th, 2023


 Lawn care and landscaping each have their own specialties, but can we do both? Being an expert in every area as an entrepreneur, no matter how big …

How to Train Landscaping Employees - 4 Step System This Actually Works

March 13th, 2023


You've spent a lot of time teaching your landscaping employees, but they still don't know how? The probable cause is that we are training them in the wrong way. I have learned 4 easy steps on how to train your …

Ditch the Itch with Austin Douglas: The Dangers of Poison Ivy plants You Aren't Aware of That Could Harm You and Those Around you. Take Advantage of Poison Ivy Academy's Education Program, Enroll Now!

March 9th, 2023


There are some plants that you shouldn't let grow in your backyard. It might have surprised you to learn that some of these are poisonous. You, as a …

DONT Let FEAR of FAILURE Enter Your Mind When Starting & Growing Your Landscaping Business

February 21st, 2023


The feeling of low self-esteem is an inevitable part of life when you encounter challenges. If you feel discouraged, you are afraid to move forward because you think everything you do will end in failure, no matter …

Should You Quote Window Cleaning Jobs in Person?

February 10th, 2023

On today's untrapped, I spoke with Anthony Heeman about what a business owner should and shouldn't do. Are there any common mistakes we make in our …

How to Curve Your Personal Development. A Conversation With Jobber’s Director of Brand Marketing and Communications Moly Milosovic

January 30th, 2023


It is important to keep your mind clear, have a balanced diet, and maintain a regular exercise regimen to shape your personal development. The job …

What Makes a Multi-Million Dollar Business, a Popular YouTube Channel, and a Successful Mastermind Group Work? Interview With the Goat Gang Leader Himself, Tigran Gertz

January 23rd, 2023


When he was just a guy offering services to clients, no one believed he could do it. That prompted him to create his YouTube channel to prove he had …

Your Life Is the Quality of Your Experience - Inspirational Talk

December 19th, 2022


You cannot define your maturity by your age. You can be in your 50s and still be living in a world of misconceptions... Keeping your illusions in place will never allow you to reach your maturity level. The only time …

Simple Tips to GROW Your Business from a Guy Whos Built 7 Businesses - Joshua Latimer

December 7th, 2022


As a new or existing business owner, you think every client you come across is for you. Even if you notice that the client isn't right or the deal or offer is off. Despite seeing something wrong with the job, you still …

A Black Friday Cyber Special Offer Just For you

November 25th, 2022


This Black Friday Cyber Monday I'm Doing a Special Offer and it's called the ENTREPRENEUR BUNDLE on

Hope you take me up on it!

Why You Shouldn't Offer Too Many Services in Your Landscaping Business?

November 14th, 2022


Offering too many services may increase your income, but you may not be aware that offering this small type of service to many customers can lower the quality of your work since you tend to hustle and work fast because …

Inner Growth Equals Outer Growth

November 8th, 2022


Recognition and validation of a job well done are among the little things that keep people motivated in whatever craft they do; the same thing applies when you are in business.

As a small businessman in the landscaping …

How Do You Get Your Act Together When People Are Pulling You Down

October 31st, 2022


When we are working toward achieving the success that we have always wanted, how crucial is it that we separate ourselves from ‘dramatic‘ people and …

Don’t Let The Seasons Control How You Feel – Evolution of Consciousness

October 24th, 2022


Have you ever felt a certain way as the seasons come and change? The experience of anxiety, depression, and other emotions in line with a specific timeframe or season has already become so typical for most people. …

Have You Ever Been So Broke You Asked A Friend To Borrow Money?

October 17th, 2022


“Dude, I will literally give you collateral; I’ll give you my watches. I think I have some studio equipment here. Please loan me $1,000 just to get …

I’m having a Conscious Breakthrough about Residual Income – The Story of the Pipeline

October 10th, 2022


The question is, how can we become the successful entrepreneurs we've always wanted to be in a world where negativity is rife?

Taking years to …

Story time with Keith Kalfas

October 3rd, 2022


Today’s episode will be a bit different. This is a trendy thing. A lot of people liked it when I would read books. I called it “Story time with Keith

6 FREE & EASY Landscaping Marketing Strategies for September

September 19th, 2022


If you haven’t invested in your marketing yet, then you’re missing a lot on your business’ success! Marketing is the magnet that makes your phone ring and fills up your calendar with work, but if you don’t know what to …

7 Proven Steps to Training Landscaping Employees & Delegating Work

September 12th, 2022


When you approach your employees about the job they're paid to do, do you feel like you're confronting them?


Lack of communication and lack of delegation will cost you your business and your personal life in the long …

Keith Kalfas Huge Convention 2022 – How to Hire Remote Employees to Help You

September 5th, 2022


Have you ever heard that in order to achieve success, you need to do everything by yourself?


I cannot stress how much I disagree with this because whether we admit it or not, we’re in a completely different reality …

Dealing with Anxiety in Your Landscaping Business

August 29th, 2022


Do you feel trapped in a hamster wheel, fighting for nothing but your survival every day?

Many people who find it hard to become successful even when …

Becoming Aligned with Your Higher Calling & Evolving Consciously

August 22nd, 2022


Do you feel like you’re unworthy and things won’t work the way you want them to be just because you’re now in your 40s with clear physical signs of aging? I recently turned 39, just a year away from turning 40, and it’s …

A Story About Landscaping Prices and Belief Systems | Push Through To The Next Level

August 15th, 2022


Do you charge your clients too little and believe that’s all you can get because your current reality made you think that that is only what your customers can afford?

I’ve gone through the same experience, wherein I got …

Collecting Money and Getting Paid Quickly in Your Landscape Business

August 8th, 2022


After finishing a landscape project, what do you do next? Do you quickly get checks and receive payments? Do you save that invoice for tomorrow because you're too tired to send it right now? During this episode, I …

A Powerful Epiphany About Your Relationship with Your Woman

August 1st, 2022


Marriage is one of the most important decisions in a person's life. The decision you make will change your life, as it will be with them that you will spend the rest of your days. The gift of finding someone of such …

Controlling Your Emotions in Your Landscaping Business

July 25th, 2022


Do you feel like you are suffering while doing landscaping? Do you see that this business has so much delay on it, and whenever it happens, it makes you freak out which eventually scares your clients? Just like you, …

Are You Subconsciously Sabotaging Your Success Because You Feel Guilty About Becoming Successful?

July 18th, 2022


Have you ever felt guilty for eating that cookie, taking it all for yourself, and feeling like you’re such a bad guy for not sharing? There was this time in my life wherein I’ve gone through the same thing. I’ve felt …

Is It Too Late to Start a Landscaping Business? Is the Landscaping Industry Saturated?

July 11th, 2022


In today’s episode, I encourage you to start your landscaping business. I know you’re worried that the industry is saturated, but I tell you, it’s not. The grass, shrubs, and trees on people’s lawns will never stop …

How To "LET GO" Of Fear and Vibrate Abundance | Quantum Biology

July 4th, 2022


Sometimes you may feel that life is hopeless. This is because you were making difficult decisions and choosing tough choices.  It's challenging when …

5 Days I NEVER book In My Landscaping Business

June 27th, 2022


How many business days do you have in a week?

 As I run my landscaping business, I’ve learned the importance of taking some time off to rest and recharge. So I book days on my calendar and spend more time with my family.

I Raised the Prices TOO HIGH TOO FAST in My Landscaping Business; This Inflation is Very Serious

June 20th, 2022


This inflation is so serious that it forced me to raise my prices too fast and too high to survive. The opposite actually happened - we lost clients and were almost out of work.

This high inflation seems to affect all …

This Little Tip Can Take Your Productivity To The Next Level

June 13th, 2022


Do you find it hard to maintain your focus? Do you feel like it’s so easy to be tired and distracted?

Here are some tips that have helped me take my productivity to the next level. As a person with a lot of attention …

Why You Should NEVER Run Your Landscaping Business Without Having Insurance ASAP

June 6th, 2022


Before you jump into growing your landscaping business, why is it so crucial to acquire insurance?

I remember getting into a car accident in 2007. It was indeed traumatic for me. In addition, I was sued because my …

3 Tips to a Lean & Mean 1 Truck Highly Profitable Landscaping Business

May 30th, 2022


How do you make your landscaping business a highly profitable money-making machine?


During my early days of doing business, I used to be the …

“Envision Your Dream” – Interview with Paul Jamison from Green Industry Podcast

May 23rd, 2022


What does it take to walk our path even when we've just started? 

In today's untrapped, I interview Paul about how picturing your dream will help you …

How "The 30% Rule" Changes Your Business Finances

May 16th, 2022


I was terrified to save 30% of my profit when I started my landscaping business just to pay for taxes. That seemed impossible. I was worried that I …

Pricing Stress of a Landscaping Business in 2022

May 9th, 2022


Starting a landscaping business can get scary at first. Sometimes, customers will say no to your service only because of how much you charge. The …

Understanding Sacred Stewardship To Have A Successful Business

May 2nd, 2022


Are you currently trapped in an infinite set of challenges that have been overwhelming you for a long time now?

Are you aware of the psychological …

Understanding What Is Equity

April 20th, 2022


Nowadays, almost everyone has set chasing money as their priority, and it can make you feel like you’re left behind if you’re walking a different path. There have been lots of concepts modernization has created in …

The Things You Thought You Knew About Legal Issues But Didn't - Rob Shares His Words Of Wisdom

April 13th, 2022


It has long been known that lawyers are skilled in wordcraft. And for decades, manipulations of the definition have permeated almost every field of …

Keith Kalfas’ Encouraging Words for 2022

April 6th, 2022


Why am I not moving on to the next level? Why am I still here despite working my tail off? This is what I asked myself. I then realized I needed to let go, to walk my own path. Although we all look up to heroes and …

12 Exact Steps to Scale Your Landscaping Business – Interview with “Home Service CFO” Dan Platta

March 30th, 2022


Staying small as a business has its own pros and cons. Most of the time, it’s all about the absence of the need to worry about paying employees, for it is only you that’s running the business. But if we’re going to …

Should You Have A Partner in Your Landscaping Business? My Thoughts

March 21st, 2022


Business partnerships are common in most successful organizations. However, we must remember that we should never enter into a partnership for the …

Live with the Wife-a-Tron Just For Fun

March 15th, 2022


When I met Ashley, I still wasn't ready to get married. At the time, I didn't feel mature enough to enter a new stage of life. Growing up in a broken home, it wasn't easy to see people lose their sense of commitment. …

Why Being A Man & Growing A New Landscaping Business Is So Painful

March 7th, 2022


I remember that point in time when I was starting with my landscaping business. With all the stress that came with me, not knowing anything about properly managing it, it felt like I was already dead from within. I was …

How to Get Money In Your Landscaping Business

February 28th, 2022


Money has long been the biggest indicator people tie with success, but just like anybody else, I had this point in life where I feared raising prices. I had low-paying customers years back. Some even got mad when I …

How to Have Difficult Conversations with Your Landscaping Customers when Raising Your Prices | RANT

February 23rd, 2022


The hardships my wife and I went through back when I was still afraid to raise my price is a phase I’ll never want to experience again in life. It wasn’t easy. With some clients, I even needed to say goodbye. …

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