Cover art for podcast The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

746 EpisodesProduced by Harry StebbingsWebsite

The Twenty Minute VC takes you inside the world of Venture Capital, Startup Funding and The Pitch. Join our host, Harry Stebbings and discover how you can attain funding for your business by listening to what the most prominent investors are directly looking for in startups, providing easily actiona… read more


20VC: Overcoming The Engineer Boys Club, Disrupting The "Pink Aisle" & Why VCs Are Missing A Trick Not Investing In The CPG Space with Debbie Sterling, Founder & CEO @ Goldieblox

Debbie Sterling is the Founder & CEO @ Goldieblox, an award‐winning toy company on a mission to “disrupt the pink aisle.” An engineer and entrepreneur, Sterling has made it her mission in life to tackle the gender gap in science, technology, engineering and mathematics. Sterling was named TIME's “Person of the Moment” and Business Insider's “30 Women Who Are Changing the World” and is regarded as one of the leaders of the movement toward getting more girls interested in engineering and technology. In January 2014, GoldieBlox beat out more than 20,000 businesses in a contest run by Intuit to become the first‐ever small business to air a commercial during the Super Bowl.

In Today’s Episode You Will Learn:

1.) How Debbie overcame the "engineering boys club" at Stanford and the a-ha moment that led to the creation of Goldieblox?

2.) How does Debbie look to overcome those really tough times as an entrepreneur, from exclusion to the "engineering boys club" to a harsh reception at an accelerator, how did Debbie look to deal with that personally?

3.) Question from Kanyi Maqubela: Is the gender diversity issue primarily a pipeline problem? Where are the key cracks in the system? What does Debbie believe is the point of key leverage?

4.) Question from Harley Finkelstein @ Shopify: How does Debbie ensure that everyone of Goldieblox's videos go viral as it does? What is both the content creation strategy? How does Debbie look to optimise distribution of their content to attain that virality?

5.) Why does Debbie believe that VCs are missing a massive opportunity by not investing in CPG and hardware? What single value add would be most attractive to Debbie for an investor entering the space? What must hardware and CPG founders really look for in their investor base?

Items Mentioned In Today’s Show:

Debbie’s Fave Book: The Brothers Karamazov

As always you can follow HarryThe Twenty Minute VC and Debbie on Twitter here!

Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC.

Available in carry-on and check-in sizes, Raden is the case for better, smarter travel. By pairing the lightest and most durable materials with technology, travelers can charge their devices on the go, weigh, and track their cases. Visit to use code 20VC at checkout. After purchase, you will receive $25 credit to Uber this Holiday season. If a UK listener, head over to and/or Selfridges on Oxford St. and to shop Raden today.

The Simba Hybrid. The most advanced mattress in the world. With a unique combination of two thousand five hundred conical pocket springs and responsive memory foam, it offers the perfect support for two people. A mattress that responds to you and your partner’s sleeping patterns. Delivered free, with a one hundred night sleep trial, free returns and a ten year guarantee. Start your free trial at

Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens