Cover art for podcast The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

748 EpisodesProduced by Harry StebbingsWebsite

The Twenty Minute VC takes you inside the world of Venture Capital, Startup Funding and The Pitch. Join our host, Harry Stebbings and discover how you can attain funding for your business by listening to what the most prominent investors are directly looking for in startups, providing easily actiona… read more


20VC: Upfront Ventures' Greg Bettinelli on Testing For Founder 'Grit' & What It Takes To Build A Successful Consumer Brand Today

Greg Bettinelli is a Partner at Upfront Ventures where he specialises in businesses at the juncture of retail and technology. Prior to Upfront, Greg was the CMO for HauteLook, a leading online flash-sale retailer that was acquired by Nordstrom for $270mm. Before HauteLook, Greg was Executive Vice President of Business Development and Strategy at Live Nation, responsible for strategic direction and key business partnerships for Live Nation’s ticketing and digital businesses. Before Live Nation, Greg held a number of leadership positions at eBay and StubHub and was the business leader who led eBay’s acquisition of StubHub in 2007.


In Today’s Episode You Will Learn:

1.) How Greg made his way into VC from the unconventional world of retail and consumer?

2.) How has Greg's unconventional background altered how he views investments and founders? How does Greg test for the 'grit' required to be a founder?

3.) With the rise of direct to consumer, will we see the end of the physical retail store? Why do big retailers still have such little e-commerce presence?

4.) To what extent does Greg view brand as a form of IP in a prospective investment? How have we seen changing brand loyalty in the last decade?

5.) What are the fundamentals for growing a consumer brand successfully? Who has exemplified this?

Items Mentioned In Today’s Show:

Greg’s Fave Blog and Newsletter: Dan Primack: Term Sheet

Greg’s Fave Book: Michael Lewis

Greg's Most Recent Investment: Happy Returns

As always you can follow Harry, The Twenty Minute VC and Greg on Twitter here!

Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC.

WeAreLATech is the number one resource uniting the LA startup community. Immediately integrate into the explosive LA tech scene by visiting WeAreLATech offers a unique combination of curated offline experiences, the #1 LA Tech podcast called "WeAreLATech", and the only mobile app that keeps you in the know with a full calendar of events. Make sure go to to explore and learn all about everything LA tech and silicon beach. You'll also get access to a private LA tech immersion call exclusively for 20 Minute VC listeners.

Eve make 1 perfect mattress – made with 3 layer technology and next generation memory foam. It comes packaged in a beautiful box and arrives the day after you order. You get 100 nights to try it with free return pick-up – it really is the perfect mattress for everyone. Just go online to and enter the code 20VC for £50 off. Everybody deserves the perfect start with Eve.


Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens