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A Simili? Ditto.

Episode description

Liz Heinberg joins us in studio. We discuss her two ventures, how she splits time between the two of them, and what she learned from her first entrepreneurial adventure that she is applying to the second. We also talk about sandwiches.

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The E Word

March 22nd, 2019

21:31

In this episode Sogyel, Jason, and Melissa discuss the E-Word - Effectuation. Effectuation is an objective way of looking at the principles of entrepreneurship. Each of us talks about examples we have had in our …

Big Market, Little Niche

March 8th, 2019

32:07

In this episode we conclude our conversation with Liz Heinberg. We talk about our goals for being entrepreneurs. We talk about our dreams of selling nationally vs the reality of selling locally, what we got out of our …

The Heinberg Principles

March 1st, 2019

27:27

In this episode, we continue our discussions with Liz Heinberg of Simili and Ditto fame. We discuss influencer and social media marketing, with …

Like Tequila Through a Goose

February 16th, 2019

26:43

Darius joins us from his car via Kansas, Soggy is in New York. What do you do when you don't know what to do? What about those experts? The geese give us the best advice of all.

The Warewolf, The Vampire, and the Baker

February 9th, 2019

30:51

In this installment, we get cool nicknames. Darius joins us from his car while driving across Kansas. We have a Team Jacob vs Team Edward battle. …

In Which Melissa Reminds us of our Mortality

February 1st, 2019

27:00

In this episode Melissa brings us WAAAAAY down into the trough, and reminds us all that we can die at any time.

Darius is still absent, so Melissa takes advantage of the lack of humor. We discuss being a poor …

No Darius, No Money, No Joke

January 27th, 2019

26:06

Darius is absent this episode, so the jokes are few and far between. Beyond that, we discuss the realities of money and being an entrepreneur - which is a pretty depressing topic.

Cancel Your Subscription

January 18th, 2019

25:38

This is the wrap-up of our long and intense conversation about auto-renew and subscriptions. We don't really come to any consensus. 

Auto Renew

January 18th, 2019

23:30

Jason, Sogyel, Darius, and Melissa get into it deep with a great round table about auto renew and subscriptions. Jason runs a subscription box business, and has concerns over business advice given to him. We deal with …

Meet Melissa!

January 18th, 2019

22:51

We meet Melissa, a fellow entrepreneur and MBA student. She lays down some serious talk on the guys. Oh, we have a lot of fun, too.

More Crazy Business Talk

January 18th, 2019

20:27

In this second episode of The Trough of Sorrow, we talk about Ramen noodles, and other entrepreneurial things. We're still getting used to talking into a microphone, as well as the back end of editing and sound. There …

Introduction to the Crew

January 18th, 2019

26:53

An introduction to the hosts Jason, Sogyel, and Darius. To get the ball rolling and break the ice with this first episode, we discuss the Pilot …

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