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The Tip Share

101 EpisodesProduced by RASI - Restaurant Accounting Services Inc.Website

A Restaurant Industry Podcast


Why Restaurants Should Become Their Own Media Companies (feat. Cali Comfort BBQ)

As a small Independent Restaurant owner who’s plunged headfirst into content marketing and worked with huge media organizations, digital marketers and SEO professionals, Shawn Walchef of Cali Comfort BBQ has honed in on his craft and built his entire culinary brand on digital hospitality; and he’s done it all in-house with his longtime friend, former newspaper editor, and current Content Publisher & Digital Strategist for Cali BBQ Media, Stover E. Harger III.  

Check out the full interview and our top 4 takeaways on:

How To Become Your Own Media Company

  1. Find a clear focus for your brand and tell the story 
  2. Use content to support to others and open up conversations 
  3. Content marketing is a long game but you need a plan  
  4. Consistency Is Key

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