The Steve Jordan Experience

Jake "Body by Jake®" Steinfeld is the fitness industry's reigning icon.

In this episode Jake talks about:

• His rise as the first Celebrity Fitness Trainer from being a fat kid with a stutter.
• The professional journey after branding himself as "Body By Jake" and the business opportunities he took advantage of.
• His mission to fight childhood obesity and get kids fit.
• Turning his passion for the game of lacrosse to co-found the Major Lacrosse League (MLL.).
• And much more.

Creating the personal fitness training industry over 40 years ago, Jake has been the guiding light for health & wellness in lifestyle, sports, and entertainment ever since.

Jake was the dominant force in direct retail sales of home fitness equipment for over a decade. He had the most profitable string of hits in the infomercial business and spent fifteen years on Home Shopping Network promoting his Body by Jake brand.

Utilizing his entrepreneurial street-smarts and fitness knowledge, Jake created the first 24-hour fitness lifestyle network, FiTTV®, which he later sold to News Corp.® Following the sale of FiTTV, Jake launched another multi-media innovation, ExerciseTV®, the first On-Demand fitness television network with partners Comcast® and Time Warner®.

Jake recently launched a new health & fitness platform called Get Fit, Don’t Quit!® in partnership with Blue Cross Blue Shield of Arizona. Its mission is to create short-form programming to motivate, educate and inspire all Arizonans to achieve a Don’t Quit! lifestyle. In 2020, Get Fit, Don’t Quit! will roll out to all 36 Blues in the United States.

Jake’s newest lacrosse venture is the World Series of Youth Lacrosse presented by the Coca- Cola Company and Nissan (www.worldseriesofyouthlacrosse.com) which provides (U13) youth players the ultimate lacrosse experience. This global event features teams from the US, Europe, Canada, Israel, Iroquois Nation and others competing with the dream of making it to the Championship game. The top two teams get the chance to play LIVE on ESPN2 on the Fourth of July each year.

Teaming with Universal Music Enterprises (UMe), a division of Universal Music Group®, Jake formed a fresh inventive label called Body by Jake Music (http://bodybyjake.com/). Every fitness routine needs a soundtrack to keep you motivated. Follow the beat of Body by Jake's music compilations featuring artists The Black Eyed Peas, Ne-Yo, Ellie Goulding, David Guetta and many more.

Jake is a NY Times and Wall Street Journal best-selling author with his I’ve Seen a Lot of Famous People Naked and They’ve Got Nothing on You! His other titles include Take a Shot, A Remarkable Story of Perseverance, Friendship and a Really Crazy Adventure about the creation of Major League Lacrosse; Get Strong! Body by Jake’s Guide to Building Confidence, Muscles and a Great Future for Teenage Guys; PowerLiving by Jake, Eleven Lessons to Change Your Life; and his instructional fitness books DON'T QUIT!® and Body by Jake.

Understanding that childhood obesity was becoming an epidemic in America, Jake declared war on the disease and vowed to make a real difference. He became Chairman of the California Governor’s Council on Physical Fitness & Sports® under Governor Schwarzenegger in 2006 and served until 2011 under Governor Brown. By inspiring millions to live life with a “DON'T QUIT!” attitude, he established California as the nation’s first fitness state.

www.bodybyjake.com

www.natgovfit.org National Foundation for Governors’ Fitness Councils

www.worldseriesofyouthlacrosse.com World Series of Youth Lacrosse