Cover art for podcast The Startup Life

The Startup Life

134 EpisodesProduced by OWLS, LLCWebsite

The Startup Life is a show for entrepreneurs wanting to grow their business and career-minded professionals looking to scale the corporate ladder. So if you have an idea, be about that life......The Startup Life!

56:36

Brand vs. Business

In this episode, we discuss the difference between a business and a brand, why running the business right is crucial, and how to pick your brand archetype. Opening Monologue: Are you building a brand or a business [2:21] SEGMENT 1: The Differences Between Building A Business And Building A Brand [2:28] The brand transcends the business [3:21] Coke & Pepsi are much more than a carbonated sugary drink [3:46] The difference between marketing and branding [5:20] Chipotle and Moe’s brand [7:40] Building a brand is about making it personal and relatable to the marketplace [10:43] SEGMENT 2: Pros and Cons of Building A Personal Brand [11:48] Pros & Cons of building a personal brand [11:52] Pro: A personal brand allows you to be flexible [14:25] Pro: Allows you to develop a speaking career [15:01] Pro: Great for one person industries [16:02] Con: Can sometimes come off ambiguous. Lacks instant credibility [17:44] Con: Requires a lot of selling because no one knows you [19:35] SEGMENT 3: How To Create/Scale Your Personal Brand [19:45] Figure out what you are good at or what you like to do [21:27] Find your social/digital platform [25:19] Be willing to collaborate with others [26:58] Build your website [27:27] Do not use a Facebook personal page for a business [29:00] Capture emails [29:44] Launch some products [30:32] BREAK [32:08]Segment 4: Making Sure You Are Running The Business Right [32:46] Pro: Building a business brand forces you to think about the business [33:22] The difference between a Mission Statement and a Vision Statement [34:30] Why brand consistently is so important [35:15] Pro: Business brand allows you an easier path to close a sell [36:21] Con: Its still hard work to build a business brand [36:53] Con: Not as much flexibility with switching to something completely different. [37:46] You still have a business to run [39:37] The transition from entrepreneur to business owner [41:10] Not everyone has it in them to be there own boss [41:43] Always remember the big picture [42:05] You must delegate [43:41] Stay motivated/The money always comes last [44:51] The ability to make tough decisions [45:06] Understand the risk [45:23] Work/Life balance [46:10] Know Your Numbers [46:52] Segment 5: How To Create/Scale your Business Brand [47:01] Define your brand’s purpose [47:50] Good brand strategy [49:22] Tell a compelling brand story [50:48] Choose your brand archetype [52:24] Have a motto, mission and vision statement [53:11] Your brand is much more than a logo and will not sell itself [53:35] Use good imagery [54:10] My Final Take [55:21] Ending Credits Want gear from The Startup Life? http://www.askowlsllc.com/teachingwithowls/The-Startup-Life-c23151660 For ACT Prep from OWLS. https://the-owl-academy.teachable.com Need great teaching resources? Click Here! http://www.askowlsllc.com/teachingwithowls/Resources-c22810388 Have comments or want to advertise on The Startup Life? counsel@askowlsolutions.com Looking for a nice co-working space in Memphis? http://www.entrememphis.com

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