Cover art for podcast The Startup Life

The Startup Life

321 EpisodesProduced by OWLS, LLCWebsite

The Startup Life is a show for entrepreneurs wanting to grow their business and career-minded professionals looking to scale the corporate ladder. Get ready to receive major value as host Dominic Lawson interviews the best business minds in the world. Marc Randolph (Co-Founder of Netlfix), Tom Golis… read more

1:05:10

Sean O'Meara (Founder Of Essential Content & Co-Author of The Apology Impulse)

In this episode, we talk to Sean O'Meara (Founder Of Essential Content & Co-Author of The Apology Impulse) as we discuss why company's get apologies wrong, how to know when to apologize or explain, and the work he does at his company Essential Content

Purchase "The Apology Impulse" here

Follow him on LinkedIn 

**More On Sean**

I'm the founder and Managing Director of Essential Content - a content marketing and public relations agency in Manchester, UK (Media City in Salford, actually). We specialize in two things; content marketing and public relations. We actively avoid the 'full service' and 'integrated agency' tags that are so tempting to arbitrarily throw about. Prior to starting Essential Content, I was a freelance content marketing and PR consultant, helping regulated businesses (financial services, fintech, and health) overcome the unique challenge of using content-driven campaigns to sell products and build brand advocacy while under the watchful gaze of their industry regulator. I've also consulted some very exciting SMEs in non-regulated industries, such as fashion, logistics, business intelligence, artificial intelligence, and surveillance. I started out as a copywriter in around 2005, after cutting my teeth editing a lifestyle magazine for dog owners. It was and remains the best magazine dog magazine in the world. We interviewed lots of interesting people about their pets, including Mariah Carey, Vidal Sassoon, and Pete Wentz. This was my first proper job in the media industry. It's been decidedly less glamorous since then. Along the way, I learned a lot about strategy and have spent my career since then combining my love of words with the nuts and bolts of strategic implementation to help brands come alive online.

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Written by: Dominic Lawson

Executive Producers: Dominic Lawson and Kenda Lawson

Music Credits:

**Show Theme**

 Behind Closed Doors - Otis McDonald 

**Break Theme**

Cielo - Huma-Huma 

Sponsors/Partners

Contact DR and Associates today for all of your marketing needs online at www.drandassociates.com, on social media, or at 615-933-3681

KOYA is the new and best way to let your friends and family know you’re thinking of them! Choose a friend, record a message, hide it at a location they are likely to visit and give them a clue. When they arrive, your message will instantly appear! You can even send them a gift! Best of all, the app is entirely free. 

OK Startup Nation, I want to talk to you about our sponsor, Tresta. Tresta is an app for iPhone and Android that lets you do business calling and texting from anywhere. 

I know so many entrepreneurs that are still using their personal phone number for business calls. It can get complicated, drawing the line between your personal and professional life. 

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With Tresta, there’s no contract, and you don’t need any special hardware – just the smartphone you’re already using. Tresta is easy to configure, so you can set everything up yourself - all online – avoiding all the hassle and high overhead costs of setting up a traditional business phone system. Which is important because as entrepreneurs we are always trying to cut cost.

They’re offering a 30-day free trial, so you can see if Tresta’s virtual phone system is right for you. Communicate smarter and more efficiently with Tresta. Start now at tresta.com/startuplife. That’s t-r-e-s-t-a-dot-com-slash-startup-life – all one word. The link is there in the show notes if you are listening on the podcast. Tresta, Business Communication. Simplified.

Auralex Acoustics creates professionally tested products that you can trust in a commercial space or at home. Better office acoustics improves intelligibility (video conferencing or generic conversation), reduces stress, and helps build a productive work atmosphere. From a home studio for my content creators to your office space downtown, your gear performs better in an acoustically treated room. Trust me; you are in good hands with Auralex as they are the #1 brand in acoustics, providing trusted solutions for over 40 years. Also, you can Download the Auralex acoustic treatment mobile app in the Apple or Google Play Store to give you specifically designed and instantaneous recommendations for various room types. Go to Auralex.com and use the promo code “STARTUP” in all caps for 10% off your entire order. The link is there in the show notes if you are listening to the replay of this episode. So if you are ready to stop sounding like you are having a sales meeting in a sports arena, go with Auralex, Professional Audio Made Simple!

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