How can you stay ahead of your competition?
We sit down with Maria Pesin(Founder of Vibe Consulting) for the answer and more. We start with her origin story which takes place in Brooklyn, NY and she also discusses her time at the Fashion Institute of Technology. Next, she talks about her work in building the Jessica Simpson brand. Next, Maria talks about the importance of having a unique selling proposition. Later she breaks down how fashion trends are determined which leads to this week's "Reflection Point" segment about the importance of collecting customer data.
After the break, we dive into Vibe Consulting and the services she provides. Next, Maria shares advice on what to keep in mind when you have celebrity endorsements for your product or service. Lastly, Maria gives StartupNation words of encouragement.
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Written by: Dominic Lawson
Executive Producers: Dominic Lawson and Kenda Lawson
Edited by: Alejandro Giron(https://alegiron.com), Dominic Lawson, and Carolyn Copeland
**Reflection Point Theme**
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