Cover art for podcast The SoVerve Lounge

The SoVerve Lounge

141 EpisodesProduced by SoVerve Marketing GroupWebsite

Grab a cup of tea or café and join CEO & Marketing Director - Stephanie Rubio - as she discusses the latest in digital marketing ecosystems and hosts monthly interviews with brand-rich guest entrepreneurs to help you level up in business.

21:48

111 | Square Reserve Accounts, Chargebacks & COVID-19

"Chargeback fraud is essentially online shoplifting." ― David Wilkes

In this week's episode, I share with you my experience with Square and why their decision to put our agency in a Reserve Account status was unjustifiable. I also share with my thoughts on why I agree that some businesses are more liable for this type of action, others (like our agency) do a very good job of protecting ourselves against customer disputes and customer chargebacks. Still, the decision by Square, to put reserves on our account for what they considered a "rainy day," is unmerited.

As the owner of SoVerve Marketing Group, it is my job and duty to ensure we have reserves to cover our "rainy days." It shouldn't be up to our payment processing system to determine this - who by the way, is already receiving a hefty percentage per transaction. Still, if you are someone who experiences a lot of chargebacks or customer disputes, I encourage you to chat with an attorney to determine the best course of action to protect your business against what I consider "online shoplifting."

For more information on my interview with Bloomberg Quint, please visit this link: https://www.bloombergquint.com/business/mom-and-pop-shops-left-holding-the-bag-in-consumer-card-disputes

FIND SOVERVE ONLINE AT:

HELP SPREAD THE WORD:

It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!

FEEDBACK + PROMOTION:

Is there a specific topic that you'd love for me to cover on the show? Drop me a note at hello@soverve.com or send me a voice note/direct message on Instagram!

Educational emoji reaction

Educational

Interesting emoji reaction

Interesting

Funny emoji reaction

Funny

Agree emoji reaction

Agree

Love emoji reaction

Love

Wow emoji reaction

Wow

Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The SoVerve Lounge

RadioPublic

A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed
https://anchor.fm/s/107a174/podcast/rss

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens