"Freebies are not meant to land sales, which is almost always why they lack substance. Focus on creating sustainable marketing goals and marketing objectives for your business, instead." ― Stephanie Rubio
Brace yourself, because if you hadn't noticed, just about every single Ad on Instagram and Facebook is going to beg you to "click here to download," yet another plug-and-play PDF that promises to help you create content for social media in 1-hour or less. In this episode, I'm covering the differences between marketing goals and marketing objectives, and why downloading yet another freebie PDF is not such a good idea.
Understanding why you need to set clear marketing goals and clear marketing objectives will help to keep you from utilizing copy and paste tactics that are so abundant in the internet space during this time of year.
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