"The holiday season is not the time to introduce a new service, completely unrelated to the content your audience has been receiving from you. Instead, offer up what they have already been consuming at a premium or in a bundle." ― Stephanie Rubio
There are six specific things that we need to identify in order to determine what it is that you are going to be ( what you should be selling is more like it) this holiday season, as a service-based business owner. So, why is it that you need this data? Well, because while creating all-new products and services seems like a fun idea, the truth is that many of you don't need new services, you need to compile data in order to figure out how to sell more of what you have already been selling. It's that simple really.
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