"Change is inevitable, and if you don't change with the changing environment, your business might die out before it even has a chance to flourish." ― Stephanie Rubio
Like all other industries, there were bound to be some changes in the B2C email marketing space for small businesses as well. You just need to alter your approach to be more effective. People have more control of their data which means that you need to extract the information you need directly from potential customers. Hence, you need to pay more attention to optimizing your opt-in forms as well as providing audience-centered value through your content. So, make sure to modify your email marketing strategy in 2021 to cater to the demands of the changing market.
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