"The truth is that not all transactions with your clients will be monetary, just some clients are worth far more than their retainer rate. To succeed at retaining good, healthy clients, you need to look past the bottom line. That is only surface level. If your goal is growth, you need to look beyond that." ― Stephanie Rubio
With the New Year comes big goals and typically one of those goals is client retention strategies (which we've covered in other episodes like this one). However, a shift has taken place in recent years as more and more competitors enter an arena that it is no longer about "being good enough" but rather also about truly going above and beyond.
So, what happens when we do that for a client and they simply don't reciprocate that? Do we keep them onboarding or do we cut them loose? If everything goes both ways, we can suggest that yes, it should just be a monetary exchange for the client. Meaning, they can refer our business and be more open to collaborating with their team rather than dictate to them. Where is the balance and how do we determine the best course of action?
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