The SoVerve Lounge

In this episode, I'm discussing all things "microservices" and how they can be used to drive lead generation. I will also cover the benefits of microservices for lead generation, the technical aspects of creating …

The SoVerve Lounge (& SoVerve Marketing Group, for that matter) have both turned SEVEN! Yes, this is officially the podcast's seventh season …

"When trust is low, in a company or a relationship, it places a hidden "tax" on every transaction: every communication, every interaction, every strategy, and every decision is taxed, bringing speed down and sending …

Running a small business during the often slow summertime can be difficult. Still, instead of getting discouraged, I encourage you to consider what …

The recent changes to Instagram have the small business community in an uproar. Many have had conversations about leaving the platform for good, …

Today, we are welcoming Germeen Guillaume to The SoVerve Lounge. Germeen is the CEO of Visionary Accounting Group, a New York-based Virtual Accounting Firm. Visionary Accounting Group offers cloud-based accounting …

There's much to be said for looking back in order to move forward. As much as we do not want to spend a lot of time in the past (perhaps in our personal lives), when it comes to small business and entrepreneurship it …

Presh Rodgers joins us at The SoVerve Lounger as a Pinterest Marketing Expert & Ads Specialist (or Pinterest Badass for short). Presh assists established and badass online coaches, service providers, content …

In celebration of our five-year bizversary, we finalized our rebrand with a newly minted website built on the powerful Thrive Themes WordPress …

As small business owners, we spend so much time discussing the importance of business automation, processes, and systems. It's one of the things we talk about most and often spend time warning novice small business …

Ashley Mason is a marketing consultant and the founder of the Massachusetts-based marketing firm Dash of Social, specializing in social media, …

Today, we welcome Ashani Mfuko to the show. Ashani is a digital content creator, anti-racism educator, lifestyle influencer, professional dancer, and lover of all things luxurious, innovative, and timeless! She is the …

With Facebook Group gaining more personalization options, like subgroups, monetization opportunities, and chats has the social media giant made a case for creators to stick around or is it time to move on to an …

Community is often one of the most under-utilized aspects of any marketing strategy. In today's episode, we're discussing the importance of choosing your community and placing them front and center in your marketing …

This year has been one of the most fulfilling years for our boutique agency. Today, I'd like to reflect on important lessons learned throughout this …

With content marketing returning billions of dollars against their investments, it goes without saying that having a solid strategy for 2022 will be …

Renée Janes-Reid(she/her) is a Virtual Integrator + COO (Chief Operating Officer) for growing, service-based entrepreneurs who aspire to create positive change and a lasting, ethical legacy through their business and …

During a Senate hearing on Wednesday, December 8, 2021, Adam Mosseri mentioned that Instagram would be bringing back the chronological feed in the …

"Pivoting is not a product of a worldwide pandemic. Entrepreneurs and visionaries often find themselves itching to try new things and cultivating a …

"If you celebrate Christmas, you may not want to put those decorations up until after Thanksgiving. The same can't be said for business, because when it comes winning during Cyber Weekend, the sooner you start warming …

"Freebies are not meant to land sales, which is almost always why they lack substance. Focus on creating sustainable marketing goals and marketing objectives for your business, instead." ― Stephanie Rubio

Brace …

"When you are putting together your holiday campaigns, there isn't anything as important to your success as copywriting. Other than creative (design) …

"Change is inevitable, and if you don't change with the changing environment, your business might die out before it even has a chance to flourish." ― Stephanie Rubio

Like all other industries, there were bound to be …

"Stop forcing yourself to make platforms that are not producing for you, work for you. Instead, focus on more well-rounded marketing ecosystems. Google My Business can help!" ― Stephanie Rubio

Google My Business is the …

"Without money, you cannot have the impact that you so desperately crave to carve into the industry you serve." ― Stephanie Rubio

You've heard experts time and time again say that done is better than perfect. That is …

"The marriage between your authenticity and how you feed the algorithm is going to be what creates the success and the BOOM that you are looking for on the platform." ― Stephanie Rubio

If Kim Kardashian broke the …

"At the end of the day, the best marketing is customer-focused, data-driven, and puts the products in front of the right audience at the right time." …

"Doing these three things before the holiday rush will give your customer experience that SoVerve touch. ;) " ― Stephanie Rubio

In this week's …

"Our customer-centric culture is what we teach our clients to do in their own business, listen to the customer." ― Stephanie Rubio

In this week's …

"Chargeback fraud is essentially online shoplifting." ― David Wilkes

In this week's episode, I share with you my experience with Square and why their decision to put our agency in a Reserve Account status was …

"Quite frankly, if it weren't for our marketing automation, sales funnel, and lead gen systems I probably wouldn't be able to go off the grid as I do …

"If you believe in a cause, be willing to stand up for that cause with a million people or by yourself.” ― Otis S. Johnson

In this episode, I share my response to the murder of George Floyd. As the Founder & CEO of …

"Recession proofing your business should really sound like, 'closed mouths don't get fed,' because if you don't ask you will never know." ― Stephanie …

"What a breathe of fresh air!! Listen, you are simply put, going to LOVE Yulante. She is just such a powerhouse of confidence, style, and self-love. …

"The formula for consistent brand awareness, community engagement, and network growth lies in sponsoring events." ― Stephanie Rubio

One of the …

"We are marketing in the background of this HUGE pandemic, and knowing how to navigate can be very scary." ― Stephanie Rubio

If you have been a promoter of Small Business Saturday, now is the time to be an advocate of …

"Your business doesn't have to be active everywhere, but one thing to think about is your demographic because while they may be of a certain age, they will eventually be replaced by the generation behind and that …

"Social Media is NOT Mandatory, it is however here to use as a tool to help us achieve our goals. By all means, take a break when and if you need …

"Truth be told, I'm no Joanna Gaines. Not by a long shot, but I am me and that's so much better!" ― Stephanie Rubio

After months and months of …

"You are absolutely going to love this episode with Jay Black, of Jay Black and Co. She is one of my closest biz besties and friends. Plus she is a …

"Our E-Commerce clients have used just about every ESP out there, and Klaviyo is by far THE BEST option if you have an E-Comm business." ― Stephanie Rubio

Like many breakups, one doesn't see the good until after the …

"You don’t have to fit yourself to someone else’s business model. You simply have to be yourself and respond confidently to your customers." ― Kim Garst

In this episode, we share the WHY behind Relationship Marketing, …

"It's the small wins on the long journey that we need in order to keep confidence, joy, and motivation alive." ― Brendon Burchard

SoVerve celebrated it's four year anniversary or what we refer to as "Launch-Versary!" We …

"If you're looking to be budget-friendly in 2020, you'll want to begin by using well-rounded tools that are muli-purposely." ― Stephanie Rubio

One of …

"There have been talks of a recession swirling around and while we may very well dodge one in 2020, it's never a bad idea to be prepared." ― Stephanie Rubio

This bonus episode was recorded in December 2019, but as with …

"Stop creating fluffy content and start providing value!" ― Stephanie Rubio

Here's the thing: in your for you to be successful in 2020, you're going …

"It may be January, and Christmas may have just passed, but don't land of the naughty list by doing any of these things in your business." ― Stephanie Rubio

This bonus episode was recorded in December 2019, but as with …

"When it comes to marketing, you have to look back to move forward." ― Stephanie Rubio

I'm so excited to announce that our 2020 Marketing Refresh is complete and ready to be sent directly to your inboxes on the 15th. …

"Leaders don't create more followers, they create more leaders." ― Tom Peters

During the Summer of 2019, I did a little experiment. I signed up for …

"Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come." ― Dwayne Johnson

I still can't believe that I have been podcasting for as long as I have now. …

"The truth is that not all transactions with your clients will be monetary, just some clients are worth far more than their retainer rate. To succeed at retaining good, healthy clients, you need to look past the bottom …

"There is so much to be grateful for this year, and as always our community over on Instagram takes the highest praise because when it comes to …

"What's worse than visiting a companies Facebook Page and realizing they don't even have their hours of operations noted?! I'll wait." ― Stephanie Rubio

We're only asking you this question, because as the saying goes, …

"The holiday season is not the time to introduce a new service, completely unrelated to the content your audience has been receiving from you. …

"After three Black Friday, Cyber Monday seasons you start picking up a thing or two about how to finish the year strong. Here's what not to do..." ― Stephanie Rubio

Let's chat about the final four. And no, we're not …

"What to scare your prospects to death? How about a slow loading website that isn't mobile-optimized, and that's just scratching the surface." ― …

"When people purchase a pumpkin spice latte, they often don't buy it for the taste. What they buy is a feeling, a memory, a tradition; because nothing reminds millenials of the start of the fall season quite like a #PSL …

"Becoming a better leader for my team has got to be at the forefront of all of the goals that I have here at SoVerve. We truly are the sum of the …

"Creating a Holiday Marketing Strategy doesn't have to be overwhelming and for many of you buying a course or joining a mastermind is simply out of …

"You do not - and I repeat: YOU DO NOT - need a massive budget in order to have a meaningful and impactful marketing strategy for any platform and …

"Engagement on Facebook can be tricky. It's like adding that pinch of sugar too your Sunday Sauce (or Sunday Gravy) a little too much kills the vibe, but if you do it just right you cut straight through the acidity of …

"When I launched SoVerve, I did so with the use of our Facebook Business Page primarily. We didn't launch our website until 6-months after we had launch; yet we were booked and busy." ― Stephanie Rubio

Don't like the …

"Ask yourself, how can you continue to serve in your industry?" ― Stephanie Rubio

Mentioned Article - The Misguided Marketing of Military Discounts …

"You’ve got to think about the big things while you’re doing small things, so that all the small things go in the right direction." ― Alvin Toffler

Today, I'd like to introduce you to Kendra Lambert. Kendra is a wife, …

"What started out as a simple Anchor.fm station has quickly turned into one of our biggest channels and forms of content delivery for YOU, our …

 "That you'll have obstacles and hurdles? That's a given, it's what you do when you face them that determines how you'll succeed moving forward." ― Stephanie Rubio

20%, 50%, and 80%. Those are the percentages of …

 "It's all fun and games until you realize you either don't have the manpower or the time to get it done and get it done right!" ― Stephanie Rubio

If you're interested in launching a Facebook Group, then head to our …

"You don't have to be a "creative" to experience content burnout. If you're a small business owner creating content in 2019 and beyond, changes are that you have experienced content burnout." ― Stephanie Rubio

Picture …

"The truth about launches is that people underestimate the amount of work that it takes and the village that it requires to get a course, membership program, mastermind, product or service launched. This lack of …

"You'll never get to where you want to get to in business if you don't take the time to analyze what has worked and what hasn't. There is power in understanding your numbers. A marketing audit is only the tip of the …

"Simply put, podcasting as allowed me to connect with my audience on an even deeper level. They can tune into an episode while they commute, take notes while they coffee shop work, and then reach out to me directly with …

 "If I could sum up Nicole with only three words it would be: Vibrant, Confident, and Fearless!" ― Stephanie Rubio

Nicole Mickle is a Realtor from …

"Marketing during the summer months is not easy, but staying consistent now will certainly pay off come October and November." ― Stephanie Rubio

We're not a huge fans of marketing during the summer, because let's face …

"Coaching and group coaching programs - are essential, but like a marketing strategist, they each have their place." ― Stephanie Rubio

Recently, we shared our thoughts on a client qualifying question over on our …

"Consistency only works if you are intentional, purposeful, and if it's filling you in business (and life). Say no to overwhelm and redefine what …

"Watching Jasmine's story evolve has been such a treat to watch. I've seen her go from YouTuber (which she still is) and corporate worker, to a …

"Know what you're good at and have the understanding that if you are not good at something, you will be realistic about what the expectations will be on the outcomes of your effort." ― Stephanie Rubio

While you're busy …

"Truly purposeful brands can change the world while driving fantastic business results." ― Michelle Keaney

Tiffany works daily to combat the battle …

"If you've been neglecting your email list and wish to re-engage them, you better show up to their inbox with more than a "Hi!" You better show up …

"Let's be frank: You can't do the same thing 365 days a year and expect it to work seamlessly. Just as buds bloom in the Spring, so should your …

"In a world of lies and liars, an honest work of art is always an act of social (community) responsibility." ― Robert McKee

Cassia Marina is a digital brand strategist & stylist that creates brand identities, online …

"Your Instagram grid, the nine photo grid, is nothing more than your Instagram Blog. It features what you've been up to, where, and with who." ― Stephanie Rubio

The answer? Very important. It's so important that we …

"You never get a second chance to make a first impression." ― Andrew Grant

What's in a bio and why does it matter on a platform like Instagram? The truth remains that like most things, your Instagram bio is first piece …

"Keep only those things that speak to your heart. Then take the plunge and discard all the rest. By doing this, you can reset your life and embark on a new lifestyle." ― Marie Kondo

We are sparking joy into your social …

"In a brand partnership, you need to feel like you're in a warm comfortable pair of shoes. If you don't feel that, your fans and followers will be …

"Content is fire. Social media is gasoline." - Jay Baer

Content mapping focuses on content development based on the intention of your prospects. To …

"Unity is strength... when there is teamwork and collaboration, wonderful things can be achieved." - Mattie Stepanek

There is power in partnerships, …

"Within five years, if you're in the same business you are in now, you're going to be out of business." - Peter Drucker

That quote has stuck with me all throughout 2018 and it is the reason why diversity in our …

We are officially in our third season here at The SoVerve Lounge Podcast and we're just thrilled to bring you more usable content, kick-ass …

As the year comes to a close, I want to thank you from the bottom of my heart and on behalf of my entire team for all of your support you have shown SoVerve Marketing Group and The SoVerve Lounge in 2018. Every piece of …

Today, we're covering 2019 (Digital) Marketing Trends and what you need to be implementing to stay on top of the trends in the new year! There are five specific trends that you need to consider, and we're diving into …

Somewhere between the last helping of leftover turkey and the "official" beginning of all the wonderful Christmas celebrations we hosted our annual …

A year-end client/customer retention strategy is beneficial because it will allow you to gain momentum through the holidays and into the new year. In …

Somewhere between Black Friday and Cyber Monday you will find a very special holiday to the business community and that is Small Business Saturday. …

Being intentional is so important. Being intentional in business and, more specifically with our clients, even more so. Today, I am discussing why you need to learn to leverage the power of customer reviews during the …

Worried you'll have to slash your prices in order to hit your holiday sales goals? Waiting until the last minute to create a holiday marketing …

This week, we are joined by the fabulous Cara Chace, a Pinterest Rockstar who has not only influenced us - here at SV - but also countless of other …

"No one is useless in this world that lightens the burdens of others." - Charles Dickens

I am so excited to announce that The SoVerve Gives Program, which we launched earlier this year, will be opening it's doors to …

There is a heightened need to simply put, create better content during the holiday season. With the four tips, we provide you in this episode, you …

Utilize these tips to get your business in front of your audience just as any B2C business would their customers and help to kick-off a prosperous …

Need a few marketing tips to get your strategies in order before the holiday season? Listen up and don't forget to check out our marketing blog at …

Give your brand values life by partaking in this year's annual Giving Tuesday campaign. Whether it's an environmental cause or a social cause, there is a charitable organization that can use the brand awareness you can …

Four tips on how you can achieve a strong and profitable Q4 in your business! Dive in, take notes, then execute!!

Follow us on Instagram at …

This week, we are joined by the very lovely Kandice Guice, a brand influencer, serial entrepreneur, and advocate for women's empowerment.

Kandice Guice is best known as a lifestyle and beauty writer who doubles as an …

What is user-generated content and how you can start utilizing UGC's in order to continue to expand your content, while creating community and brand …

A well rounded and diverse marketing mix is important. The same can be said for your content marketing efforts. The more diverse your content, the more consumable it will be by your various audience members. No one …

Still struggling with creating content for your small business? You're not the only one. There are a lot of small business owners who are still …

This week, we are joined by the very talented Elle Jones of ELLEvate NOW!™️ Creative Agency, a luxe personal branding & film. Elle's team specializing in video marketing for the modern storytellers. Today, we are …

We get it, IGTV is this fun and exciting new platform that you are just ready to jump in and start trying! Well, not so fast. There are technical aspects that you need to consider as well. In today's episode, we are …

Creating content for your video marketing strategy does not need to be a huge mystery or even hard. However, there are a few things that you need to take into consideration. Your objective is not only to create content, …

It is about time to stop being scared of video and it's time to start considering it as a heavyweight contender in your marketing mix! First, let's discuss why it is that you are scared and getting you some real answers …

Everyone is talking about IGTV, but the real question is should you be using it and why? As a platform, Instagram has been growing by leaps and …

Every successful business has a backing of an incredible brand. A successful brand understands the importance of a clear brand vision; the brand's …

Finally, Instagram gave us the nitty-gritty on their algorithm. We dive into how it is that the algorithm works, how it "ranks" your content and best …

In this week's episode, we are uncovering the dynamics behind building an authentic brand that has a lot of personality - we are talking Texas big! This doesn't mean that your brand is going to reflect you as the owner, …

We've talked about the topic of authenticity at length via our socials, but never have we touched base on the importance of external brand alignment on a platform like Instagram. In this episode, we cover how to be more …

We're so excited about all of the updates that have been rolling out recently on Instagram. From new Call to Action buttons to a new Spotify sharing …

There is nothing new about this topic. We have danced around it often on social media, but it wasn't until recently that we have noticed an influx of small business owners asking more and more about buying …

When was the last time you audited your Instagram profile for conversions and success on the platform? How effective is your profile in letting visitors know what you do, who you do it for, why you do it and where you …

On August 2, 2016, social media marketers everywhere rejoiced! Instagram had finally adopted a "Snapchat like" feature that would allow everyone to …

Is low engagement on Instagram getting you down? No worries. With these five tested and proven ways to increase your engagement on Instagram, you will be nothing but smiles! Take it from us, we know a thing or two about …

Nothing beats a beautifully curated Instagram feed, but there is a lot more than meets the eye where beautiful flat lays are concerned. From brand …

Ever heard of those crazy Instagram tales that are "keeping you from growing your account?" We have as well. In this episode, we cover a few …

To be creative at creating content for your social media, email marketing, blog, or even live videos, you need to be unique and unique to your brand. | For More Information: bit.ly/sovervelinks

Engagement on social media may seem elusive, but it can be easily achieved by producing content people enjoy! | For More Information: bit.ly/sovervelinks

How are you utilizing content on social media to drive traffic back to your email newsletter? | For More Information: bit.ly/sovervelinks

Being consistent will always be more important than being frequent. When it comes to digital marketing, consistency is key! | For More Information: bit.ly/sovervelinks

Utilizing Facebook Messenger chatbots as a way to generate more organic engagement with your audience on the platform.

Facebook Algorithm Change: Part Two - Increasing your advertising budget and thinking like a media company.

Facebook Algorithm Change: Part One - Diversifying your marketing mix.

Part Four of our 2018 Content Marketing Trends! In this episode we are talking about all things "content personality."

Part Three of our 2018 Content Marketing Trends! In this episode we are talking about all things "content focus."

Part Two of our 2018 Content Marketing Trends! In this episode we are talking about all things "content expansion."

Part One of our 2018 Content Marketing Trends! In this episode we introduce our December mini series.

Three, common, email marketing fails.

How to build your email list fast and as quickly as possible!

How to increase the engagement with your email list subscribers.

Why you need to start implementing an email marketing strategy for your small business.

Three reasons why your digital marketing strategy is failing.

Three key elements that you need in order to build out a digital marketing strategy.

Three reasons as to why you need to implement a digit marketing strategy in your business.

Three reasons why you need a digital marketing strategy as a small business owner.

Hello, everyone! Here's what you can look forward to on our Anchor.fm podcast, The SoVerve Lounge.