The SoVerve Lounge

73 EpisodesProduced by SoVerve Marketing Group

Stay in the know with our CEO & Marketing Director, Stephanie Rubio, as she brings you marketing with a shot of cafe con dulce! Learn more about strategies to help your digital marketing ecosystem in short snippets that are less than 15 minutes long. Consider this your HIIT Cardio marketing sprint -… read more

73 Episodes | 2018 - 2019

071 | Welcome to Season 4 + My Experience Podcasting

July 2nd, 2019


"Simply put, podcasting as allowed me to connect with my audience on an even deeper level. They can tune into an episode while they commute, take notes while they coffee shop work, and then reach out to me directly with …

070 | Carving Your Niche w/ Realtor Nicole Mickle

June 25th, 2019


 "If I could sum up Nicole with only three words it would be: Vibrant, Confident, and Fearless!" ― Stephanie Rubio

Nicole Mickle is a Realtor from …

069 | Summertime and The Livin's Easy: Marketing in the Summer

June 21st, 2019


"Marketing during the summer months is not easy, but staying consistent now will certainly pay off come October and November." ― Stephanie Rubio

We're not a huge fans of marketing during the summer, because let's face …

068 | Client Qualifying Questions + Mastermind Groups

June 4th, 2019


"Coaching and group coaching programs - are essential, but like a marketing strategist, they each have their place." ― Stephanie Rubio

Recently, we shared our thoughts on a client qualifying question over on our …

067 | Pausing the Marketing to Find Inspiration

May 30th, 2019


"Consistency only works if you are intentional, purposeful, and if it's filling you in business (and life). Say no to overwhelm and redefine what …

066 | Personal Brand Storytelling w/ Jasmine Chanelle

May 23rd, 2019


"Watching Jasmine's story evolve has been such a treat to watch. I've seen her go from YouTuber (which she still is) and corporate worker, to a …

065 | 3 Tips to Prune Your Marketing This Spring

April 25th, 2019


"Know what you're good at and have the understanding that if you are not good at something, you will be realistic about what the expectations will be on the outcomes of your effort." ― Stephanie Rubio

While you're busy …

064 | Faith-Based Marketing w/ Tiffany Marshall

April 18th, 2019


"Truly purposeful brands can change the world while driving fantastic business results." ― Michelle Keaney

Tiffany works daily to combat the battle …

063 | Springtime Email Re-Engagement Campaign

April 11th, 2019


"If you've been neglecting your email list and wish to re-engage them, you better show up to their inbox with more than a "Hi!" You better show up …

062 | Rejuvenating Your Marketing Strategies for Spring

April 8th, 2019


"Let's be frank: You can't do the same thing 365 days a year and expect it to work seamlessly. Just as buds bloom in the Spring, so should your …

061 | Community Responsibility w/ Cassia Marina

March 30th, 2019


"In a world of lies and liars, an honest work of art is always an act of social (community) responsibility." ― Robert McKee

Cassia Marina is a digital brand strategist & stylist that creates brand identities, online …

060 | How Important is Your Instagram Grid?

March 28th, 2019


"Your Instagram grid, the nine photo grid, is nothing more than your Instagram Blog. It features what you've been up to, where, and with who." ― Stephanie Rubio

The answer? Very important. It's so important that we …

059 | Why Your Instagram Bio is Crucial to Your IG Success

March 28th, 2019


"You never get a second chance to make a first impression." ― Andrew Grant

What's in a bio and why does it matter on a platform like Instagram? The truth remains that like most things, your Instagram bio is first piece …

058 | Let's "Spark Joy" into Your Social Media

March 5th, 2019


"Keep only those things that speak to your heart. Then take the plunge and discard all the rest. By doing this, you can reset your life and embark on a new lifestyle." ― Marie Kondo

We are sparking joy into your social …

057 | Brand Alignment + Partnerships w/ Kae Whitaker

February 26th, 2019


"In a brand partnership, you need to feel like you're in a warm comfortable pair of shoes. If you don't feel that, your fans and followers will be …

BONUS | Content Mapping + The Bigger Picture

February 12th, 2019


"Content is fire. Social media is gasoline." - Jay Baer

Content mapping focuses on content development based on the intention of your prospects. To …

056 | Brand Partnerships in Marketing

February 5th, 2019


"Unity is strength... when there is teamwork and collaboration, wonderful things can be achieved." - Mattie Stepanek

There is power in partnerships, …

055 | What 2018 Taught Us About Adaptability in Marketing

January 15th, 2019


"Within five years, if you're in the same business you are in now, you're going to be out of business." - Peter Drucker

That quote has stuck with me all throughout 2018 and it is the reason why diversity in our …

054 | Welcome to Season 3 & What to Expect From The Podcast in 2019

January 8th, 2019


We are officially in our third season here at The SoVerve Lounge Podcast and we're just thrilled to bring you more usable content, kick-ass …

053 | Rewinding to Your Favorite Episode of 2018

December 25th, 2018


As the year comes to a close, I want to thank you from the bottom of my heart and on behalf of my entire team for all of your support you have shown SoVerve Marketing Group and The SoVerve Lounge in 2018. Every piece of …

052 | 2019 (Digital) Marketing Trends

December 18th, 2018


Today, we're covering 2019 (Digital) Marketing Trends and what you need to be implementing to stay on top of the trends in the new year! There are five specific trends that you need to consider, and we're diving into …

051 | Our Annual Marketing Retreat & Why You Need One Too!

December 4th, 2018


Somewhere between the last helping of leftover turkey and the "official" beginning of all the wonderful Christmas celebrations we hosted our annual …

050 | Year-End Client/Customer Retention Strategies

November 20th, 2018


A year-end client/customer retention strategy is beneficial because it will allow you to gain momentum through the holidays and into the new year. In …

049 | How to Participate in Small Business Saturday

November 13th, 2018


Somewhere between Black Friday and Cyber Monday you will find a very special holiday to the business community and that is Small Business Saturday. …

048 | Leveraging Customer Reviews During The Holidays

November 6th, 2018


Being intentional is so important. Being intentional in business and, more specifically with our clients, even more so. Today, I am discussing why you need to learn to leverage the power of customer reviews during the …

047 | Last Minute Marketing Strategies + Free Shipping Day

October 30th, 2018


Worried you'll have to slash your prices in order to hit your holiday sales goals? Waiting until the last minute to create a holiday marketing …

046 | Pinterest Marketing w/ Cara Chace

October 23rd, 2018


This week, we are joined by the fabulous Cara Chace, a Pinterest Rockstar who has not only influenced us - here at SV - but also countless of other …

045 | Launching The SoVerve Gives Program, Nationwide

October 16th, 2018


"No one is useless in this world that lightens the burdens of others." - Charles Dickens

I am so excited to announce that The SoVerve Gives Program, which we launched earlier this year, will be opening it's doors to …

044 | Creating The Best Content During The Holidays

October 9th, 2018


There is a heightened need to simply put, create better content during the holiday season. With the four tips, we provide you in this episode, you …

043 | 3 Holiday Marketing Tips B2B's Can Learn From B2C's

October 2nd, 2018


Utilize these tips to get your business in front of your audience just as any B2C business would their customers and help to kick-off a prosperous …

042 | Our Favorite Holiday Season Marketing Tips

September 18th, 2018


Need a few marketing tips to get your strategies in order before the holiday season? Listen up and don't forget to check out our marketing blog at …

041 | Why Your Brand Should Get Involved In Giving Tuesday

September 11th, 2018


Give your brand values life by partaking in this year's annual Giving Tuesday campaign. Whether it's an environmental cause or a social cause, there is a charitable organization that can use the brand awareness you can …

040 | Ending The Year On A Strong & Profitable Note

September 4th, 2018


Four tips on how you can achieve a strong and profitable Q4 in your business! Dive in, take notes, then execute!!

Follow us on Instagram at …

039 | Influencer Marketing w/ Kandice Guice

August 28th, 2018


This week, we are joined by the very lovely Kandice Guice, a brand influencer, serial entrepreneur, and advocate for women's empowerment.

Kandice Guice is best known as a lifestyle and beauty writer who doubles as an …

038 | User Generated Content Done Well

August 21st, 2018


What is user-generated content and how you can start utilizing UGC's in order to continue to expand your content, while creating community and brand …

037 | Diversifying Your Content Efforts

August 14th, 2018


A well rounded and diverse marketing mix is important. The same can be said for your content marketing efforts. The more diverse your content, the more consumable it will be by your various audience members. No one …

036 | Why You Struggle With Content Creation

August 8th, 2018


Still struggling with creating content for your small business? You're not the only one. There are a lot of small business owners who are still …

035 | Video Marketing Tips w/ Guest, Elle Jones

July 31st, 2018


This week, we are joined by the very talented Elle Jones of ELLEvate NOW!™️ Creative Agency, a luxe personal branding & film. Elle's team specializing in video marketing for the modern storytellers. Today, we are …

034 | The Technical Side of Using IGTV

July 24th, 2018


We get it, IGTV is this fun and exciting new platform that you are just ready to jump in and start trying! Well, not so fast. There are technical aspects that you need to consider as well. In today's episode, we are …

033 | Video Content: How to create massive value!

July 17th, 2018


Creating content for your video marketing strategy does not need to be a huge mystery or even hard. However, there are a few things that you need to take into consideration. Your objective is not only to create content, …

032 | Video Marketing: Why it scares small business owners!

July 10th, 2018


It is about time to stop being scared of video and it's time to start considering it as a heavyweight contender in your marketing mix! First, let's discuss why it is that you are scared and getting you some real answers …

031 | IGTV: Should you be an early adopter?

July 3rd, 2018


Everyone is talking about IGTV, but the real question is should you be using it and why? As a platform, Instagram has been growing by leaps and …

030 | Brand Vision & Instagram Marketing

June 26th, 2018


Every successful business has a backing of an incredible brand. A successful brand understands the importance of a clear brand vision; the brand's …

029 | Bonus Episode! Instagram Algorithm - The Facts

June 21st, 2018


Finally, Instagram gave us the nitty-gritty on their algorithm. We dive into how it is that the algorithm works, how it "ranks" your content and best …

028 | Brand Personality & Instagram Marketing

June 19th, 2018


In this week's episode, we are uncovering the dynamics behind building an authentic brand that has a lot of personality - we are talking Texas big! This doesn't mean that your brand is going to reflect you as the owner, …

027 | External Brand Alignment & Instagram Marketing

June 5th, 2018


We've talked about the topic of authenticity at length via our socials, but never have we touched base on the importance of external brand alignment on a platform like Instagram. In this episode, we cover how to be more …

026 | May 2018 Instagram Updates

May 15th, 2018


We're so excited about all of the updates that have been rolling out recently on Instagram. From new Call to Action buttons to a new Spotify sharing …

025 | The Case Against Buying Likes/Followers on Instagram

May 8th, 2018


There is nothing new about this topic. We have danced around it often on social media, but it wasn't until recently that we have noticed an influx of small business owners asking more and more about buying …

024 | Optimizing Your Instagram Profile for Success

May 1st, 2018


When was the last time you audited your Instagram profile for conversions and success on the platform? How effective is your profile in letting visitors know what you do, who you do it for, why you do it and where you …

023 | Instagram Stories: The Secret Sauce

April 24th, 2018


On August 2, 2016, social media marketers everywhere rejoiced! Instagram had finally adopted a "Snapchat like" feature that would allow everyone to …

022 | 5 Ways To Increase Engagement on Instagram

April 17th, 2018


Is low engagement on Instagram getting you down? No worries. With these five tested and proven ways to increase your engagement on Instagram, you will be nothing but smiles! Take it from us, we know a thing or two about …

021 | Curated Instagram Feeds

April 10th, 2018


Nothing beats a beautifully curated Instagram feed, but there is a lot more than meets the eye where beautiful flat lays are concerned. From brand …

020 | Instagram Myths Debunked

April 6th, 2018


Ever heard of those crazy Instagram tales that are "keeping you from growing your account?" We have as well. In this episode, we cover a few …

019 | Getting Creative & Content Creation

March 27th, 2018


To be creative at creating content for your social media, email marketing, blog, or even live videos, you need to be unique and unique to your brand. | For More Information:

018 | Finding Success in Social Media w/ Engagement

March 20th, 2018


Engagement on social media may seem elusive, but it can be easily achieved by producing content people enjoy! | For More Information:

017 | Maximizing Your Social Media for Email Marketing

March 13th, 2018


How are you utilizing content on social media to drive traffic back to your email newsletter? | For More Information:

016 | Consistency Trumps Frequency

March 6th, 2018


Being consistent will always be more important than being frequent. When it comes to digital marketing, consistency is key! | For More Information:

015 | FB & Chatbots

February 28th, 2018


Utilizing Facebook Messenger chatbots as a way to generate more organic engagement with your audience on the platform.

014 | FB & Advertising Budget

February 27th, 2018


Facebook Algorithm Change: Part Two - Increasing your advertising budget and thinking like a media company.

013 | Facebook & Your Marketing Mix

February 27th, 2018


Facebook Algorithm Change: Part One - Diversifying your marketing mix.

012 | Content Personality

February 27th, 2018


Part Four of our 2018 Content Marketing Trends! In this episode we are talking about all things "content personality."

011 | Content Focus

February 27th, 2018


Part Three of our 2018 Content Marketing Trends! In this episode we are talking about all things "content focus."

010 | Expanding Your Content

February 27th, 2018


Part Two of our 2018 Content Marketing Trends! In this episode we are talking about all things "content expansion."

009 | 2018 Content Marketing Trends

February 27th, 2018


Part One of our 2018 Content Marketing Trends! In this episode we introduce our December mini series.

008 | Email Marketing, pt. 4

February 27th, 2018


Three, common, email marketing fails.

007 | Email Marketing, pt. 3

February 27th, 2018


How to build your email list fast and as quickly as possible!

006 | Email Marketing, pt. 2

February 27th, 2018


How to increase the engagement with your email list subscribers.

005 | Email Marketing, pt. 1

February 27th, 2018


Why you need to start implementing an email marketing strategy for your small business.

004 | Digital Marketing pt. 3

February 27th, 2018


Three reasons why your digital marketing strategy is failing.

003 | Digital Marketing, pt. 2

February 27th, 2018


Three key elements that you need in order to build out a digital marketing strategy.

002 | Digital Marketing, pt. 2

February 27th, 2018


Three reasons as to why you need to implement a digit marketing strategy in your business.

002 | Digital Marketing, pt. 1

February 27th, 2018


Three reasons why you need a digital marketing strategy as a small business owner.

001 | Station Intro

February 27th, 2018


Hello, everyone! Here's what you can look forward to on our podcast, The SoVerve Lounge.

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