The Sound Wisdom Podcast

On this episode of The Sound Wisdom Podcast, bestselling author and award-winning speaker Phillip Van Hooser joins us to chat about his new book, 𝙀𝙖𝙧𝙣𝙞𝙣𝙜 𝙩𝙝𝙚 𝙍𝙞𝙜𝙝𝙩 𝙩𝙤 𝘽𝙚 𝙃𝙚𝙖𝙧𝙙: 𝙎𝙚𝙡𝙡 𝙔𝙤𝙪𝙧 𝙄𝙙𝙚𝙖𝙨, 𝘽𝙪𝙞𝙡𝙙 𝙔𝙤𝙪𝙧 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚, 𝙂𝙧𝙤𝙬 𝙔𝙤𝙪𝙧 𝙊𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨.

How do you sell your ideas and initiatives to key decision-makers?

It can be difficult to gain the “ear” of decision-makers—and once you have it, even harder to present your case in a way that gets you the “yes” you’re looking for AND builds your influence with the decision-maker long term. Tune in to discover:

✔️ What most people get wrong about influence-building

✔️ Myths and misconceptions about decision-makers that you MUST know to approach persuasion and negotiation effectively

✔️ Key elements that affect your ability to be heard by decision-makers

✔️ Why getting the “yes” should be your secondary goal—and what your primary goal should be

✔️ Why small talk is not the best opening for selling your ideas

✔️ Phil’s favorite success story from the Earning the Right to Be Heard Process

Join us for a fun, informative discussion about influence-building, and then pick up a copy of Phil’s book, 𝙀𝙖𝙧𝙣𝙞𝙣𝙜 𝙩𝙝𝙚 𝙍𝙞𝙜𝙝𝙩 𝙩𝙤 𝘽𝙚 𝙃𝙚𝙖𝙧𝙙: https://amzn.to/3o6VmlY