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The Sound Wisdom Podcast

12 EpisodesProduced by Sound WisdomWebsite

Insight and motivation for personal growth and business improvement. Sound Wisdom’s director of content strategy, Jennifer Janechek, talks with authors about their latest books and finds out what is inspiring them.

•26:58

Earning the Right to Be Heard with Phillip Van Hooser

On this episode of The Sound Wisdom Podcast, bestselling author and award-winning speaker Phillip Van Hooser joins us to chat about his new book, 𝙀𝙖𝙧𝙣𝙞𝙣𝙜 𝙩𝙝𝙚 𝙍𝙞𝙜𝙝𝙩 𝙩𝙤 𝘽𝙚 𝙃𝙚𝙖𝙧𝙙: 𝙎𝙚𝙡𝙡 𝙔𝙤𝙪𝙧 𝙄𝙙𝙚𝙖𝙨, 𝘽𝙪𝙞𝙡𝙙 𝙔𝙤𝙪𝙧 𝙄𝙣𝙛𝙡𝙪𝙚𝙣𝙘𝙚, 𝙂𝙧𝙤𝙬 𝙔𝙤𝙪𝙧 𝙊𝙥𝙥𝙤𝙧𝙩𝙪𝙣𝙞𝙩𝙞𝙚𝙨.

How do you sell your ideas and initiatives to key decision-makers?

It can be difficult to gain the “ear” of decision-makers—and once you have it, even harder to present your case in a way that gets you the “yes” you’re looking for AND builds your influence with the decision-maker long term. Tune in to discover:

✔️ What most people get wrong about influence-building

✔️ Myths and misconceptions about decision-makers that you MUST know to approach persuasion and negotiation effectively

✔️ Key elements that affect your ability to be heard by decision-makers

✔️ Why getting the “yes” should be your secondary goal—and what your primary goal should be

✔️ Why small talk is not the best opening for selling your ideas

✔️ Phil’s favorite success story from the Earning the Right to Be Heard Process

Join us for a fun, informative discussion about influence-building, and then pick up a copy of Phil’s book, 𝙀𝙖𝙧𝙣𝙞𝙣𝙜 𝙩𝙝𝙚 𝙍𝙞𝙜𝙝𝙩 𝙩𝙤 𝘽𝙚 𝙃𝙚𝙖𝙧𝙙: https://amzn.to/3o6VmlY

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