The Small Market Radio Podcast

48 EpisodesProduced by The Small Market Radio Podcast

The Spirit of Local Broadcasting

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SMRP 49: Holland Cooke, Pt. 1 | The Local Dilemma

February 9th, 2019


Interviewing today’s guest is kind of like trying to capture lightning in a bottle. Consultant Holland Cooke streams nonstop nuggets so quickly and …

SMRP 48: Bob Hoffman Concluded, Alexa Revisited

January 14th, 2019


This time out, we have two very special guests. We conclude our must-listen interview with advertising gadfly Bob Hoffman, and the useful facts and …

SMRP 47: Bob Hoffman, Rod Schwartz

November 30th, 2018




In this outing, we chat with one of my heroes, veteran advertising “mad man” Bob Hoffman, an iconoclastic figure who’s not afraid to call BS on the nonsense that seems rampant in advertising today (especially …

SMRP 46: Automatic Online Money | The Right Way to Answer Objections

October 5th, 2018


This week we conclude our conversation with Elliott and Sandy Hurst, cofounders of SoCast, the provider of all things digital to radio stations large and small. In this segment, the talk turns to how SoCast helps its …

SMRP 45: Simple Online Money | Digital Innovation

September 26th, 2018


This week we feature Part One of our interview with the two brothers who began with a social medium for musicians and turned it into a full-fledged …

SMRP 44: Cutting-Edge Automation | The Two Worlds of Sales

September 22nd, 2018




This week’s episode continues our exploration of cutting-edge technology – in this case, a new approach to broadcast automation. Our …

SMRP 43: Rick Murphy Pt. 2 | Podcasting Gear

September 10th, 2018


This week we conclude our interview with group owner and entrepreneur Rick Murphy, who shares some immutable laws of selling and a great idea for locking down appointments.

Host Jay Mitchell shares the upgrade in …

SMRP 42: Pat Bryson, Rick Murphy

August 29th, 2018


 We’re back after some delays in getting our new studio set up … and we’re back BIG with a pair of industry leaders from whom you’ll learn a lot:

PAT BRYSON shares one of her favorite sales tips. Pat reminds us, “It’s …

SMRP 41: Valerie Geller Pt. 2 | Handling Objections

July 24th, 2018



This week, we conclude our interview with super-consultant Valerie Geller, who reveals the key to the transformation from average jock to …

SMRP 40: Valerie Geller | “Cranky Thoughts”

July 17th, 2018



This week we begin a true journey of discovery as we air Part One of our interview with Valerie Geller, a very bright person who will change …

SMRP 39: RadioMax Pt. 2 | POTUS Teaches Marketing

July 5th, 2018


This week Jay Mitchell completes his discussion with killer radio app developer John Wanzung, including a walk-through of the dashboard used to …

SMRP 38: Killer Radio App | Sales Tips

June 21st, 2018


We at SMRN have been on a quest to find the best app for small market radio stations – and we might have found it. Our guest this week, John Wanzung of RadioMax, has one of the most comprehensive apps…

SMRP 37: Beth Mann Pt. 2 | Last Word: “Becoming Beth”

June 16th, 2018


This week we conclude our interview with digital rock star Beth Mann, who shares with us how her operation has become optimized for success selling three radio stations, and 17 digital products. In our last word, Jay …

SMRP 36: Beth Mann Interview | “Summer Survivor Games” Promo Check

June 8th, 2018


This week we feature someone at the top of our “get list,” Beth Mann, who is known throughout the industry as one of a rare breed – a radio operator who is killing it with digital. Listening to Beth will transform your …

SMRP 35: Beth Mann | Andrew Curran

June 2nd, 2018


This week our Promo Check is a multi-platform winner from Beth Mann, Edge Radio, Cadiz, KY. Then Jay talks to Andrew Curran, DMR/Interactive, one of …

SMRP 34: Steve Newberry | Still Hope

May 22nd, 2018


This week’s super-sized podcast features NAB EVP and small market broadcaster Steve Newberry, who talks about what we have to do to be everywhere our listeners are. “The current model does not work,” Steve says. Host …

SMRP 33: Live & Local Meets New Technology

May 16th, 2018


In this week’s podcast, we focus on how new technology can enhance our goal of providing great live local radio to our listeners. First, we talk with …

SMRP 32: Larry Patrick Pt. 2 | Promo Check

May 8th, 2018


This week we conclude our chat with broker and station owner Larry Patrick, and this is where it gets really good. Larry breaks down the economics of ownership — where to go for funding, what they’re willing to lend, …

SMRP 31: Larry Patrick | Getting to the Real Sales Objection

May 1st, 2018


This week, host Jay Mitchell chats with broker and group station owner Larry Patrick, who has much to say about compensating your people, building wealth through station ownership, and the right time to cash out. And we …

SMRP 30: “Alexa” | Killer Birthday Promotion | The Truth about Syndication Ratings

April 25th, 2018


This week we feature a unique interview with someone who is in over 35 million homes and growing. It’s Amazon Echo’s “Alexa,” who’s going to fill us in about the ins and outs of the Echo, her “skills,” and how…

SMRP 29: Cybersecurity Expert Malachi Clark | Promo Check

April 16th, 2018


This week we chat with Malachi Clark, who makes a living cracking companies’ security, inside and out. Much of what he says you probably know already – but Malachi will scare you straight. This week’s Promo Check comes …

SMRP 28: Social Media Expert Katie Wagner | Bob & Ray Teach Interview Skills

April 10th, 2018


With all the negative attention on Facebook — users jumping ship, market value plunging, new privacy revelations almost daily — should you get out, …

SMRP 26: Paul Tinkle | Facebook Falters

March 27th, 2018


In this episode, Jay Mitchell resumes his hosting duties after a bout with a particularly vicious cold. But it’s worth the wait, because this week’s …

SMRP 25: “Dr.” Phil Bernstein | Practice Makes Perfect | Becoming a Digital Hero

March 7th, 2018


In this supersized episode, Jay interviews “Dr.” Phil Bernstein, who bills himself as “America’s Finest Advertising, Marketing, and Media …

SMRP 24: Bud Walters Pt. 2 | Handling Objections

February 28th, 2018


This week, host Jay Mitchell and prominent broadcaster Bud Walters conclude their discussion, focusing on translators, translator interference, music licensing, NextRadio and other distribution platforms. This week we …

SMRP 23: Bud Walters Pt. 1 | Dave Crooks Promo Check

February 21st, 2018


This week, SMRN Publisher Jay Mitchell talks to group owner and industry leader Bud Walters in Part 1 of a wide-ranging interview that touches on …

SMRP 22: Dave Crooks | Emergency Mismanagement

February 15th, 2018


In this week’s podcast, host Jay Mitchell talks with group broadcaster Dave Crooks about selling, sales management, and good community service – including a surprising example of courage under fire. This week’s.Last …

SMRN 21: Jim Bohanon | Auctions | “Six Degrees”

February 8th, 2018


In this episode of the Small-Market Radio Podcast, host Jay Mitchell interviews the interviewer’s interviewer, Jim Bohannon, who reveals he’s not that far from his small-market roots. Jim shares some anecdotes from his …

SMRP 20: Erica Farber | The CES | Patent Trolls

January 30th, 2018


In this week’s episode, Jay Mitchell concludes his chat with RAB chief Erica Farber, including the big surprise for radio broadcasters at this year’s Consumer Electronics Show. In our Last Word, Jay exposes bogus …

SMRP 19: Erica Farber on the RAB | Jim Bohannon’s Favorite Promotions

January 23rd, 2018


In this episode, host Jay Mitchell talks with RAB President/CEO Erica Farber. In the first of two parts, Erica describes transforming the …

SMRP 18: Dick Teimer’s Take | The Definitive Spring Promotion | Reuniting Your Community

January 15th, 2018


In this episode, host Jay Mitchell chats with Dick Teimer, the originator of the long-running “Time Capsule” radio feature. Dick brings a unique …

SMRP 17: Year-End Review, Pt. 2 – Pai’s Folly | When Big Players Stumble | AM Revitalization

January 8th, 2018


In this episode, “the two Jays” — Messrs. Mitchell and Douglas — continue their year-end review, discussing where Chairman Pai has got one big thing all wrong, the consequences of big groups faltering, and a look at AM …

SMRP 16: The Past, Present, and Future of Radio

January 1st, 2018


We ring in 2018 with a year-end review focusing on the events of 2017 and how they can shape radio’s future. Host Jay Mitchell is joined by Small Market Radio Newsletter Contributing Editor Jay Douglas for a …

SMRP 15: Super-Operator Larry Fuss | Second Impressions | Saved by the DMCA

December 27th, 2017


In this episode, Super Group Owner Larry Fuss discusses how he pulls off overseeing stations half a world apart. We ask the musical question, “What …

SMRP 14: Wayne Ens on Better Selling | Steve Swick’s Feel-Good Promotion | Salvaging Net Neutrality

December 18th, 2017


In this week’s episode, sales consultant Wayne Ens reveals his step-by-step process for boosting sales for rookies and veterans alike, and tells how …

SMRP 13: Innovation In Syndication | Pets & Halloween | Somebody’s Going To Do It

December 11th, 2017


  In this week’s “Lucky episode 13,” Larry Fuss describes his favorite Halloween promotion called “Pet-O-Ween”; guess what family member it involves. …

SMRP 12: Cridland Opens Up | How Not to Handle Objections

December 4th, 2017


In this week’s podcast, our Australian friend James Cridland holds nothing back as he talks about what we need to do to embrace the future of radio. …

SMRP 11: Radio’s Real Future | Giving Back to Broadcasters | Field Day, Pai Pan

November 27th, 2017


This week our audio journey takes us to Brisbane, Australia, for a discussion with one of the brightest radio minds we’ve ever encountered. James Cridland travels the world helping broadcasters face the future, and …

SMRP 10: Recruitment Advertising | Regulatory Threats | Pai’s Jam

November 20th, 2017


We celebrate our ten-week anniversary with a chat with NAB Executive Vice President of Communications Dennis Wharton about what the National Association of Broadcasters has done for radio operators lately, and the …

SMRP 9: Fresh Approaches | Promoting for TSL | Congresspeople at Home

November 13th, 2017


If you read or listen to nothing else this week, Episode 9 of SMRP is a must! This week we talk with out-of-the-box thinker Roger Utnehmer; prepare to be surprised at every turn. (Example: When we asked him the …

SMRP 8: Fathers Day Fun | Doing Great Radio | Trickle-Down Credibility

November 6th, 2017


In this week’s podcast, we hear from station owner Brent Lee about a great Dad’s Day promotion with a heartwarming twist. Jay talks about what makes …

SMRP 7: Promo Check | National Business | Having Fun

October 30th, 2017


In this week’s episode, SMRN Publisher Jay Mitchell introduces a new feature, “Promo Check,” featuring the favorite promotions of our favorite broadcasters. We interview Shayna Sharpe, CEO of Regional Reps, about what …

SMRP 6: Political Advertising | Inconvenient Mail

October 23rd, 2017


In this outing, host Jay Mitchell shares an attention-getting sales tip that will loosen up those hard to reach prospects .. we get a rundown from communications attorneys Erwin Krasnow and Brad Deutsch on everything …

SMRP 5: Surviving and Serving | The Death of Democracy

October 17th, 2017


In this, the fifth episode of our podcast series, host Jay Mitchell talks with Florida Keys broadcaster Jonathan Smith about what he and his stations did to serve the community in the wake of the vicious hurricane …

SMRP 4: Randy Lawson | Dumped by Siri

October 11th, 2017


In this week’s episode, host Jay Mitchell chats with Randy Lawson, who shares his secrets about his successful transition from programmer to owner. …

SMRP 3: Kaspar’s Killer Promotion | Podcasting and Radio | Cool Gear

October 3rd, 2017


In this episode, Jay Mitchell gets the lowdown from station owner Russ Kaspar on a moneymaking promotion that’s been going strong for 29 years. He chats with broadcaster and podcaster Jay Douglas about how radio can …

SMRP 2: Jeffrey Hedquist, “Business-Friendly”

September 27th, 2017


Small Market Radio Newsletter Publisher Jay Mitchell sits down with award-winning commercial producer and consultant Jeffrey Hedquist, who once and …

SMRP 1: Pat Bryson, Mignon Clyburn

September 22nd, 2017


In our inaugural podcast, Small Market Radio Newsletter Publisher Jay Mitchell talks with international sales consultant Pat Bryson about the biggest …

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