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Lisa Zahran on Million Dollar Campaigns, Copywriting, & Email Marketing [PODCAST S01E03]

Episode description

From being a biotechnologist in New Zealand to an entrepreneurial and “spiritual” copywriter in Malaysia, Lisa Zahran has a pretty interesting story. 
Listen to her speak about: • The first million dollar campaign she helped launch at Mindvalley • Exponential growth through a combination of functional and cross-functional teams • The key ingredients of a great landing page • How good email marketing is “like a knock on the door” • Tips on sales emails, launch sequences, and how to “plant the seeds of curiosity” to build suspense • Strategically mapping out content versus just ranting, and how the number 1 rule of chefs “respect the knife” can help you be better at it • Why genuine scarcity is better than fake scarcity, and how to use it • Key things entrepreneurs should look for while working with a copywriter • Her FREE ebook "5 Success Mindsets to Boost Impact & Sales With Integrity"  More details at:

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