The Sharp Edge Podcast

Managing lead flow and qualifying leads so you spend time with the potential customers who will be the best fit for your business can be difficult …

Facebook had 182 million active users in July 2022. Whether you like it or not, your target audience is on Facebook, which means you should be on …

How many consumers read reviews?

What matters most to consumers when they read reviews?

How many positive reviews does a consumer have to read before they will give a business a try?

After reading enough positive …

With so many different ways to communicate with customers, it can be difficult to juggle them all. The good news is that a recent survey sheds some …

Google recently made a change in their search engine results pages that could exponentially increase the importance of actively managing your Google …

In this episode, Martin and Bekah chat about reframing one of the biggest challenges in the professional painting industry - recruiting and hiring. As an employer, you are competing for employees not just with other …

Martin and Bekah had their first guest appearance from Emily Howard, the Editor-in-Chief of American Painting Contractor, and also from the podcast - Paint Radio. Emily covered everything from issues within the painting …

Google reviews are often the differentiator between you and the competition in your area. Your customers rely on reading reviews to make their decision. In this episode, Martin and Bekah cover how to ask and what to ask …

What is the Local Pack and why does it matter for professional painting contractors?

When it comes to your web presence and search engine results …

When it comes to leveraging your website to help you be found and chosen online, you have to think of the steps a potential customer takes to get there. In this episode, Martin and Bekah go beyond SEO and talk about the …

Did you know that there were 2,244 cyberattacks per day in 2020? That is one every 36 seconds. You might think small businesses like your painting business are not targets. That’s exactly what cybercriminals want you to …

In this episode, Martin and Bekah cover how to optimize your website for voice search. They walk through the difference between voice and text search while providing key examples of how to optimize for both.

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In this episode, we talk about a subject that we get a lot of questions on - SEO – search engine optimization. If you have questions you've been wondering about, here's an opportunity to learn a bit more about SEO. …

In this episode, we are hitting on key factors for recruiting employees... specifically for your painting business. There’s no doubt finding the right people and hiring them is a hard job. We cover the importance of …

In this episode, we are talking about Pay-Per-Click and Google Ads. We ask in-depth questions related to utilizing Google Ads and what that could …

We take a deep dive into Google My Business. Why do professional painting contractors need a Google My Business (GMB) profile? How do you set up or update your GMB profile? How can you optimize your GMB profile to be …

In this episode, we are going to take a deeper look at the other side of your paint roller – your customers and what they are looking for when it …

Why are your online reviews so important for your painting business? Because customers write feedback and potential customers make decisions based on those reviews.

In this episode, we focus on the importance of having …

Have you taken the time to think about the personality of your painting business and how it affects your ability to attract and keep customers?

How do you represent your business on your website, through reviews and in …