Cover art for podcast The Sharp Edge Podcast

The Sharp Edge Podcast

19 EpisodesProduced by ProPainter WebsitesWebsite

ProPainter Websites presents The Sharp Edge Podcast. A podcast that's all about being the ultimate marketing and business resource for painting contractors. We talk about topics like professional painting contractor marketing, customer service, getting found online by your customers and more!

19 Episodes | 2020 - 2023

Episode 19 - How Virtual Sales Increases Efficiency and Creates a Better Customer Experience with Jeff Wraley of Groundwork

March 14th, 2023


Managing lead flow and qualifying leads so you spend time with the potential customers who will be the best fit for your business can be difficult …

Episode 18 - Crank Up Your Facebook Impact By Using the Three E's

December 21st, 2022


Facebook had 182 million active users in July 2022. Whether you like it or not, your target audience is on Facebook, which means you should be on …

Episode 17 - Reviews! How Many Is Enough? What Happens Next?

November 22nd, 2022


How many consumers read reviews?

What matters most to consumers when they read reviews?

How many positive reviews does a consumer have to read before they will give a business a try?

After reading enough positive …

Episode 16 - Want More Customers? Use Their Preferred Communication Method

February 10th, 2022


With so many different ways to communicate with customers, it can be difficult to juggle them all. The good news is that a recent survey sheds some …

Episode 15: Google Is Changing the Search Experience for Local Services - What that Means for Painting Contractors

January 21st, 2022


Google recently made a change in their search engine results pages that could exponentially increase the importance of actively managing your Google …

Episode 14: Employer Branding and Company Culture

December 20th, 2021


In this episode, Martin and Bekah chat about reframing one of the biggest challenges in the professional painting industry - recruiting and hiring. As an employer, you are competing for employees not just with other …

Episode 13: Hiring, Technology and Industry Outlook with APC's Emily Howard

November 9th, 2021


Martin and Bekah had their first guest appearance from Emily Howard, the Editor-in-Chief of American Painting Contractor, and also from the podcast - Paint Radio. Emily covered everything from issues within the painting …

Episode 12: Google Reviews: How and What to Ask For

October 22nd, 2021


Google reviews are often the differentiator between you and the competition in your area. Your customers rely on reading reviews to make their decision. In this episode, Martin and Bekah cover how to ask and what to ask …

Episode 11: A Shake Up in the Local Pack

June 18th, 2021


What is the Local Pack and why does it matter for professional painting contractors?

When it comes to your web presence and search engine results …

Episode 10: Three Step Process to be Found and Chosen Online

May 12th, 2021


When it comes to leveraging your website to help you be found and chosen online, you have to think of the steps a potential customer takes to get there. In this episode, Martin and Bekah go beyond SEO and talk about the …

Episode 9: How To Avoid Cyber Attacks

April 22nd, 2021


Did you know that there were 2,244 cyberattacks per day in 2020? That is one every 36 seconds. You might think small businesses like your painting business are not targets. That’s exactly what cybercriminals want you to …

Episode 8: Optimizing Your Website for Voice Search

March 18th, 2021


In this episode, Martin and Bekah cover how to optimize your website for voice search. They walk through the difference between voice and text search while providing key examples of how to optimize for both.

Episode 7: Five Common SEO Mistakes

February 12th, 2021


In this episode, we talk about a subject that we get a lot of questions on - SEO – search engine optimization. If you have questions you've been wondering about, here's an opportunity to learn a bit more about SEO. …

Episode 6: Recruiting Employees

January 19th, 2021


In this episode, we are hitting on key factors for recruiting employees... specifically for your painting business. There’s no doubt finding the right people and hiring them is a hard job. We cover the importance of …

Episode 5: Pay Per Click and Google AdWords: What Should You Do?

December 4th, 2020


In this episode, we are talking about Pay-Per-Click and Google Ads. We ask in-depth questions related to utilizing Google Ads and what that could …

Epsiode 4: Everything You Wanted to Know About Google My Business

November 5th, 2020


We take a deep dive into Google My Business. Why do professional painting contractors need a Google My Business (GMB) profile? How do you set up or update your GMB profile? How can you optimize your GMB profile to be …

Episode 3: Customer Service - How's Yours?

October 14th, 2020


In this episode, we are going to take a deeper look at the other side of your paint roller – your customers and what they are looking for when it …

Episode 2: What are your Google Reviews doing for you?

September 17th, 2020


Why are your online reviews so important for your painting business? Because customers write feedback and potential customers make decisions based on those reviews.

In this episode, we focus on the importance of having …

Episode 1: Defining Your Marketing Voice as a Painting Contractor

August 12th, 2020


Have you taken the time to think about the personality of your painting business and how it affects your ability to attract and keep customers?

How do you represent your business on your website, through reviews and in …

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