Cover art for podcast The Science of Social Media

The Science of Social Media

171 EpisodesProduced by BufferWebsite

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

18:27

Inside Buffer's Formula for Customer Engagement on Social Media

As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for many brands. And though a rise in engagement is great for marketers, it can also bring unexpected challenges and more demand for support. 

With many brands not expecting such a sudden increase in messages on social, we spoke with Buffer's customer advocacy lead Darcy Peters to learn how we manage social engagement and support in busy times. 

In this episode, you'll learn how to deal with more questions and comments, and keep response times down, as well as how to set up your team for success. 

We hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️

- Dave & Hailley

About the Show:

Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

We'd love for you to check out the detailed show notes at www.buffer.com/podcast

Check us out on Instagram - www.instagram.com/buffer

Check us out on Facebook - www.facebook.com/bufferapp

Check us out on Twitter - www.twitter.com/buffer

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