Cover art for podcast The Science of Social Media

The Science of Social Media

145 EpisodesProduced by BufferWebsite

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecomme… read more


60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]

The Facebook and Instagram algorithms are mysterious for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people.

But how exactly do the Facebook and Instagram algorithms work? And how can marketers use this knowledge to have their content seen by more people?

We explore the 7 key factors that influence the ranking and success of your content in your followers’ feed.

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