Cover art for podcast The Science of Social Media

The Science of Social Media

148 EpisodesProduced by BufferWebsite

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecomme… read more

12:11

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Influencer marketing is here to stay. 

Beauty, business, and tech influencers (among others) can have a huge impact in helping businesses to reach what can be difficult demographics.

Great influencer marketing campaigns include content that is compelling to your audience, authentic to the storyteller’s voice, and is in-line with your goals. 

We're exploring how you can get started with your own influencer marketing campaigns as well as how to find quality influencers and calculate ROI.

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