Cover art for podcast The Science of Social Media

The Science of Social Media

146 EpisodesProduced by BufferWebsite

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecomme… read more

16:40

Everything You Need to Know about Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!

Is your business prepared for the future of social media? 

The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks.

This week we're chatting about a brand new Instagram engagement study, including everything you need to know about why users interact with content. We're also discussing vertical video on social media and 3 reasons why influencer marketing campaigns fail.

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