Cover art for podcast The Science of Social Media

The Science of Social Media

144 EpisodesProduced by BufferWebsite

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecomme… read more

11:33

79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement

Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary.

You might be wondering:

- Are my posts getting optimal reach and engagement?
- Do social media platforms penalize 3rd-party tools?
- Are 3rd-party tools really worth the cost?

For an entire month we tested more than 200 posts across 35 profiles to see exactly how 3rd-party social media tools stack up vs. native posting.

Today we’re excited to share the results!

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