Great campaigns happen at the intersection of marketing and psychology - the sweet spot where your content and messaging connects with your audience on a deep, human level.
Understanding the growing field of marketing psychology and the concepts behind cognitive biases can help persuade and influence audiences in powerful ways online.
This week we’re exploring six powerful psychological biases and how they influence human behavior online.
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About the Show:
The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry.
If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. It's our hope that you'll join our 20,000+ listeners each week and rock your social media channels as a resultThe Science of Social Media is proudly made by the Buffer team.
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