Cover art for podcast The Science of Social Media

The Science of Social Media

145 EpisodesProduced by BufferWebsite

Your weekly sandbox for social media insights, stories, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you're a social media team of one, business owner, ecomme… read more

15:19

63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue

Social media is changing.

It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales.

Then, we hit content shock.

There is now more content on social platforms than people can consume. If a post doesn’t look interesting or useful, people just scroll past it.

Social media is no longer a megaphone. Here's why...

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