Cover art for podcast The Science of Social Media

The Science of Social Media

172 EpisodesProduced by BufferWebsite

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

13:10

How to Use Video Content to Raise Brand Awareness and Sell Your Product

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content.

There’s data, too!

For example, did you know that 76% of businesses say it helped them increase sales? Or that 80% of marketers say video has increased time spent on their website?

This week we’re looking to help you increase awareness and sales using the highly-engaging format of video.

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Educational

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Interesting

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Funny

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Agree

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Love

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