Cover art for podcast The Science of Social Media

The Science of Social Media

172 EpisodesProduced by BufferWebsite

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

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No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19

September 24th, 2020


As Q4 approaches, budgets are top of mind for many of us. 

And if you’re feeling worried about managing budgets, and hitting your goals, you’re not alone — a recent study on the marketing impact of COVID-19 from …

How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)

August 13th, 2020


As of July 2020, more than half of all the people on Earth use social media.

With so much of the world’s population using social channels — and more …

Measuring Social Media Success Using Data

July 9th, 2020


The thing we love most at Buffer is helping you succeed at social media. But I’m sure every social media manager has at some point asked themselves the question… "what exactly does success look like?"

In this episode, …

How to Sell More Online

June 25th, 2020


According to data from Shopify, new stores created online grew 62 percent between March 13th to April 24th, 2020. 

With so many businesses moving from brick-and-mortar to online, and many people embracing their inner …

Inside Buffer's Formula for Customer Engagement on Social Media

May 26th, 2020


As people have been spending more time and home, screentime and time on social channels have also gone up. This has led to big jumps in engagement for many brands. And though a rise in engagement is great for marketers, …

How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day

May 11th, 2020


Does this sound familiar: One minute your social strategy is flying... the next, numbers are down, and it's hard to pinpoint exactly why. We're sure every social media marketer can relate to this in one way or another. …

Adapt and Thrive — Social Media Advice to Get You Through (Part Two)

April 30th, 2020


This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times.

(If you didn’t catch part one, we released that last week. Feel free to jump back and …

Adapt and Thrive — Social Media Advice to Get You Through (Part One)

April 23rd, 2020


Now more than ever social media may be one of your most important channels for connecting with your audience and your customers.

The tricky part? Social media strategies have changed just as fast as everything else!

Why Brands Shouldn't Overlook Pinterest (Plus 3 Strategies You Can Use Today)

April 6th, 2020


When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even TikTok — tend to be top-of-mind. But today we're sharing …

What’s Next for Instagram? New Strategies to Make Your Brand Stand Out

March 30th, 2020


"I feel like I’m getting tired of Instagram and I get the feeling other people are too." 

This week, we speak with Buffer’s head of content Ash Read to discuss the future of Instagram. Ash shares a few unconventional …

How a VP of Marketing Looks at Social Media Metrics

March 23rd, 2020


What metrics really matter to social media marketers and marketing leaders?

We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be …

Social Media Management in Times of Crisis

March 19th, 2020


These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and …

Encore: Inside the Facebook Ads of Your Competitors

March 9th, 2020


(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you next week. We think you’ll love it. In the meantime, we're revisiting one of our top …

Encore: A Crash Course in Microcopy for Social Media Captions

March 2nd, 2020


(Right now we’re working on creating a brand new, refreshed version of  The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting …

Encore: Marie Kondo-ing Your LinkedIn — The LinkedIn Audit Blueprint to Help Your Profile Shine

February 25th, 2020


(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting one …

Find the Best Times to Post on Social Media

February 17th, 2020


Does the timing of your social media posts still matter?

Here at Buffer, we think so! And in today's episode we'll be guiding you through our processes for finding the best times to post on platforms like Facebook, …

How to discover what works: Our guide to social media experiments

February 10th, 2020


Over the years, we’ve shared plenty of tips and tactics to help you with social media marketing but one thing we haven’t really done well is to explain how to run social media marketing experiments…

How the Instagram Algorithm Works in 2020 (Plus a New Stories Feature)

February 4th, 2020


Do you have a burning question about the Instagram algorithm? If you do, chances are it may have been answered recently.

Instagram recently held a Q&A where it shared the ins and outs of the algorithm and publicly …

11 Thumb-Stopping Instagram Stories Design Tips

January 27th, 2020


Instagram Stories has over 500 million daily active users, meaning half of Instagram’s overall user base create or view stories every single day.

This means you have the potential to connect with your Instagram audience …

How Brands Can Leverage Pinterest To Make Sales

January 20th, 2020


Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions.

Talk about buying power!

Pinterest is no longer …

Encore: The 7 Important Skills You Need to Be a Successful Social Media Marketer

January 6th, 2020


(This week, we're re-airing our top episode of the year. Thank you for being along for the ride and for making The Science of Social Media part of …

Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

December 30th, 2019


(This week, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part …

Introducing: Breaking Brand, Episode One

December 16th, 2019


Today, we have a special episode for you — something a bit different than usual.

We’d love to share the first episode of our new podcast series, …

The Best Instagram Stories of 2019

December 9th, 2019


Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. 

Over 500 million …

Why social commerce will rule social media in 2020

December 2nd, 2019


What will the future hold for social media? 

We have a pretty good guess that social commerce will play a large role. From Instagram Checkout to …

The Complete, Actionable Guide to Marketing Personas

November 25th, 2019


Marketing personas are the foundation that holds your strategy and messaging together. 

This week's episode will give you some insight into the …

BFCM: Last-Minute Black Friday + Cyber Monday Marketing Ideas for Social Media

November 12th, 2019


The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready?

In this episode, we'll share some of the trendiest marketing ideas for Black Friday + Cyber Monday, …

A Crash Course in Building Custom Audiences for Your Social Media Ads

November 4th, 2019


When you want to get your message in front of the right people on social media, where do you turn? 

More and more, brands and businesses are turning to social ads and custom audiences. You can do a lot of awesome, …

Bonus: Introducing Buffer’s new podcast series 'Breaking Brand'

October 31st, 2019


On this special episode of The Science of Social Media, we’re introducing you to a new podcast series from Buffer. It’s called 'Breaking Brand' and it charts the journey of Pattern Brands, a family of brands designed to …

9 Social Media Goals You Can Set for Your Business (and How to Track Them)

October 28th, 2019


The thing we love most at Buffer is to help you succeed at social media. And a key part of social media success is knowing which goals and targets to set for your team.

Without goals, it’s hard to know exactly how well …

The Keys to Epic Engagement on Social Media

October 22nd, 2019


Social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and …

News Roundup: The Future of Facebook, Pinterest's Latest Changes, the Most Popular Stories, and More

October 14th, 2019


As always, a ton is happening in the world of social media, and it can be hard to catch every story.

So we want to highlight some of the biggest news items from recent weeks that might impact your social media marketing.

How to Schedule Instagram Stories (Plus 10 Ideas for What to Make Next)

October 7th, 2019


Where can you practice storytelling in front of an audience of 500 million? Instagram Stories, of course.

Instagram Stories are empowering marketers to tell better and deeper stories about our brands. There are some …

The Science Behind the Best Instagram Bios

September 30th, 2019


Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They're one of the most …

​​How to Use Instagram to Increase Your Sales: Proven Strategies from the Pros

September 23rd, 2019


Black Friday, Cyber Monday, Christmas. Shopping season is just around the corner.

We want to help you get prepared by looking at how some of today’s best brands are using Instagram to make sales on social media. These …

Inside the Facebook Ads of Your Competitors: How to Research, What to Learn

September 16th, 2019


If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this episode!

We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors …

Can You Make a Great Six-Second Ad? Here’s What We Learned From the Best

September 9th, 2019


When marketers wish for more time and resources, they often wish to spend it on video marketing.

Well, what if you only needed six seconds of video to make your impression?

The current run of 6-second ads on platforms …

Magical Ways to Measure Social Media Attribution

September 3rd, 2019


When someone makes a purchase or signs up for your product, how do you know where they came from?

Especially when it comes to a top-of-funnel channel like social media, how can you ensure social gets credit for the …

How to Find a Fantastic Agency to Help With Your Social Media Marketing

August 26th, 2019


Some of the very best brands on social media get by with a little help from their friends -- agencies and consultants and strategists. 

If this is a …

A Crash Course in Microcopy for Social Media Captions

August 19th, 2019


Copywriting is one of the most essential skills for a marketer to have.

Good copy is everywhere! Websites, advertisements, blog posts, and especially …

Reddit Marketing Strategies for Those Who Don't Have Time for Reddit Marketing

August 12th, 2019


Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. A positive Reddit mention can mean thousands of …

How to Get the Very Most out of Buffer (Tips From the Team)

August 5th, 2019


So much of social media marketing happens in our social media management tools. On today's episode, we want to make sure this feels like time well …

Grade Your Marketing for Free With These 10+ Tools

July 29th, 2019


If you want to know if you've checked all the right boxes for your marketing, then look no further than this set of free marketing graders.

You can see whether or not your social profiles are set up correctly, how well …

Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today

July 22nd, 2019


They say bigger is better ... but in the case of influencer strategy, we think the opposite could be true!

The latest data shows that …

Best Instagram Apps for Marketers: The Rise of the Single-Job, Standalone App

July 15th, 2019


The Instagram app by itself is supremely powerful.

But did you know all the best apps to take your Instagram marketing to even greater heights? 

The …

The Best New Pinterest Marketing Strategies Working Today

July 8th, 2019


How are brands and businesses succeeding on Pinterest today? 

And how can you follow their playbooks to make waves yourself? 

We go deep on all …

8 Fun Things to Try on Instagram You Probably Haven't Thought of Before

July 1st, 2019


It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at …

How tentree created a record-breaking Instagram campaign

June 26th, 2019


Welcome to a special edition of the Buffer podcast. 

In this episode, the team from tentree will share exactly how they created and launched an Instagram campaign that generated more than 15.5 million likes on a single …

Need a Chatbot Marketing Strategy? We've Got You Covered

June 24th, 2019


When you think of chatbot marketing, what comes to mind?

Opinions run the gamut from fear — “What’ll it be like to entrust my customer service to a computer?” — to humor — “Here comes the robot apocalypse!” But reality …

Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine

June 17th, 2019


We wish for you to have the very best, most fulfilling career possible, doing work that you love.

And one of the best routes to that dream job is

The Most Essential (and Surprising) Social Media Statistics and Facts of 2019

June 10th, 2019


What role do social media stats and facts play in your day-to-day?

As social media marketers, we do our best to be data-informed with the decisions …

Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media

June 3rd, 2019


If you’re serious about building a remarkable brand on social media, we believe that a core component of your strategy needs to be engagement.

Engagement with fans.

Engagement with your audience.

And engagement with …

What If Instagram Got Rid Of Likes? Plus Even More Social Media What Ifs

May 28th, 2019


What if you had a magic wand and could make any change you wanted on social media?

Quite a question, right? Well, we dove into the many different …

The 7 Important Skills You Need to Be a Successful Social Media Marketer

May 20th, 2019


A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one …

Why Brands are Turning to Spotify as the Next Big Social Platform

May 13th, 2019


There are so many social networks to choose from today: Instagram, Facebook, Twitter, LinkedIn, Pinterest. Maybe YouTube? Maybe Reddit?

We'd love to let you in on a secret one that's flying under the radar.


How to Get (Real!) Followers on Social Media in 2019

May 6th, 2019


One of the most popular topics in social media marketing is how to get more followers. And not just any followers --- real followers, no bots. Brands …

Why Isn't Anyone Talking About Live Video Anymore? The Current State of Live

April 29th, 2019


Live video remains a core feature of the top social networks, so ... why isn’t anyone talking about it anymore? 

How should you be thinking about …

(SSM Selects) 6 Proven Instagram Marketing Tactics to Grow Followers and Engagement

April 22nd, 2019


A very special SSM Select episode from our archives!

Instagram is one of the most important (if not the most important) for brands and businesses looking to succeed on social media in 2019. However, succeeding on …

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

April 15th, 2019


Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our …

8 Unexpected Marketing Lessons from History’s Most Influential Leaders

April 8th, 2019


This week we’re taking a journey through time and uncovering some of the greatest, yet most unexpected marketing lessons from some of history’s most influential thinkers, philosophers, and leaders.

You may not realize …

How to Turn Fans and Customers Into Brand Champions in 2019

April 1st, 2019


A group of highly engaged fans can have a huge impact on your marketing efforts. Those fans are your brand champions and they're everywhere!

One of …

(SSM Selects) 6 Rules for Great Storytelling as Told by Pixar

March 25th, 2019


A special episode from the SSM archives! This was one of the most popular episode from 2018 - voted on by our listeners!

As a marketer, effective …

The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement

March 18th, 2019


What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re …

9 Proven Techniques to Improve Your Instagram Content (Feed + Stories)

March 11th, 2019


An incredible 500 million people actively use Instagram and Instagram Stories every day.

But it's not just the sheer number of users that's impressive, Instagram is helping businesses grow in a big way. 

80% of …

7 Easy Ways to Improve Your Retargeting Ad Campaigns

March 4th, 2019


Retargeting, also known as remarketing, is a powerful form of digital advertising in which audiences (potential customers) are targeted with specific …

Does Vertical Video Make a Difference in Results? We Spent $6,000 on Experiments to Find Out

February 25th, 2019


Does vertical video really make a difference in your social media results?

This week we have some brand new research lined up for you. Over the last …

How Nike, Square, Blenders Eyewear, and Other Top Brands Approach Instagram Marketing in 2019 (New Case Studies)

February 19th, 2019


Ever wonder how some of the world's top brands approach Instagram marketing? You're in luck!

This week we have a ton of great resources all tied up into one jam-packed episode. 

We spent the last few months interviewing …

The Top 10 Social Media Marketing Tools Brands are Using to Succeed in 2019

February 11th, 2019


Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it's a challenge to stay on top of everything.

Luckily for us, there are a plethora …

How Top Ecommerce Brands Use Shopping on Instagram to Drive Sales and Growth

February 4th, 2019


Instagram now has more than 1 billion monthly active users worldwide and 500 million+ people use Instagram Stories on a daily basis.

But, did you know that Instagram now makes up 36% of Facebook’s ad revenue? A number …

The State of Social 2019 Report: Insights From More Than 1,800 Marketing Professionals

January 28th, 2019


Buffer's annual State of Social report is here! This year we surveyed more than 1,800 marketers from businesses of all sizes (across a range of industries) to get their take on what the future of social media marketing …

6 Powerful Psychological Biases And How They Influencer Human Behavior Online

January 21st, 2019


Great campaigns happen at the intersection of marketing and psychology - the sweet spot where your content and messaging connects with your audience …

The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube’s Big Advertising Opportunity, The Ultimate Facebook Engagement Guide, and More!

January 14th, 2019


Looking to take your professional skills to the next level? 

Thinking about YouTube advertising as a new channel for your brand?

Wondering about the best-practices for generating tons of Facebook engagement?

In episode …

What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)

January 7th, 2019


Facebook marketing in 2019 isn’t dead. On the contrary, it’s far from it!

Although we continue to see a rise in the usage and effectiveness of Stories …

5 Data-Backed Social Media Marketing Trends You Need to Know for 2019

January 2nd, 2019


2019 is officially here! Gone are the days where generating audience engagement on social media was primarily a passive process.

The always-online …

(SSM Selects) 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level

December 26th, 2018


A special episode from the SSM archives! This was the most popular episode from 2018 - voted on by our listeners.

Content is the golden ticket to …

13 Social Media Experts Share Their Biggest Piece of Marketing Advice

December 17th, 2018


Often the best way to learn about a craft is from someone who has been in your shoes before. That's why we turned to 13 social media experts for their biggest piece of marketing advice.

Social media marketing is becoming …

How to Use Video Content to Raise Brand Awareness and Sell Your Product

December 10th, 2018


Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular …

A Marketer's Guide to Decoding Social Media Algorithms in 2019

December 3rd, 2018


Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online.

Yet they remain a …

We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Research)

November 26th, 2018


We gathered never-before-seen data from more than 15,000 Instagram Stories posted by over 200 of the world’s top accounts and brands.

This is one of the largest studies ever conducted on Instagram Stories and this week …

Instagram Stories Strategy: How Businesses Can Create Thumb-Stopping Stories Content

November 19th, 2018


More than 400 million people use the Instagram Stories every day - making Stories an amazing opportunity for your business to reach your customers on social media.

Today we're sharing tips, hacks, and strategies that you …

Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)

November 12th, 2018


According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs are personally responsible for three or more areas of their business, including marketing. That's …

7 Invaluable Marketing Skills That Help Top Teams Produce Consistently Great Content

November 5th, 2018


Marketing skills and career growth do not come easy in a field that moves at the speed of light. It seems like every single week companies are …

9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)

October 29th, 2018


Great marketing ideas are hard to come by.

Which is why many businesses resort to blogging as their go-to marketing strategy. But there are so many great opportunities out there to expand channels and attract customers.

How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!

October 22nd, 2018


Looking to catch up on the latest social media news and trends, but short on time? This week we're covering everything you need to know to get caught up on social media:

- How to launch your product on Product Hunt like …

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

October 15th, 2018


Influencer marketing is here to stay. 

Beauty, business, and tech influencers (among others) can have a huge impact in helping businesses to reach …

Neuromarketing: Surprising Facts Businesses and Marketers Should Know

October 8th, 2018


Neuromarketing. Sounds complicated, doesn’t it? 

Fortunately for marketers and small businesses it doesn't have to be! Neuromarketing is when the …

Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!

October 1st, 2018


Looking to catch up on the latest social media news, but short on time? This week (ep. #114) we're chatting about all of this and more:

- Instagram's co-founders stepping down from Facebook and what this critical change …

How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!

September 24th, 2018


Looking to catch up on the latest social media news, but short on time? This week (episode #113) we're chatting about all of this and more:

How two brands are using social media to generate hundreds of thousands of …

How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Other Social Networks

September 17th, 2018


As businesses and marketers we've all had that feeling at one time or another...

Where and how am I going to find my next great content ideas? 

Developing consistently for your social media accounts, blog, webinars, …

5 Proven LinkedIn Marketing Tips to Grow Your Company Page 600% Faster

September 10th, 2018


We asked you (our listeners) to let us know which social media networks you would like to learn more about - LinkedIn (53%) came in a close second, …

A Brand New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, 5 YouTube Facts You Can’t Miss, and More!

September 4th, 2018


Looking to catch up on the latest social media news, but short on time? We have you covered!

After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and …

We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)

August 27th, 2018


We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018.

Today, we're excited to share the eye-opening research with you (hint: Page …

Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!

August 20th, 2018


Looking to catch up on the latest social media news, but short on time?

We have you covered!

This week we have a super interesting episode lined up for you, starting with specific details around Facebook's plan to …

7 Psychology Facts That All Social Media Marketers Should Know

August 13th, 2018


What do psychology and social media have in common?

A lot more than you'd imagine! Believe it or not, there are some very scientific reasons that …

Everything You Need to Know about Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!

August 6th, 2018


Is your business prepared for the future of social media? 

The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your …

6 Old School Marketing Tactics That Still Work on Social Media

July 30th, 2018


It seems like everywhere we look there's some new social media marketing tactics being touted as the next big thing.

As businesses, we're constantly looking for ways to reach our audience in creative ways and so we often …

752,626 Facebook Ads Analyzed, How One eCommerce Store Generated 41,000 Emails and 10,000 Followers, New Social Media Tools, and More!

July 23rd, 2018


A ton of great stuff to talk about in the world of social media marketing this week! 

Several interesting and actionable articles published in the social media and marketing industry recently and we’re sharing the most …

How to Sell Your Product or Service on Instagram Like the Pros

July 16th, 2018


Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly in front of consumers.

More than 1 billion Instagram consumers to be …

A Customer-Focused Social Media Strategy to Increase Engagement and Social ROI

July 9th, 2018


This week we’re looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand. 

We'll be sharing a ton of ideas and information so that you can get …

Instagram IGTV (Television for the Mobile Generation) - How it Works Plus An Exclusive Creators Guide

July 2nd, 2018


Instagram IGTV is here! Today, we’re diving into one of the most exciting new platforms on the entire internet right now - Instagram's brand new platform: IGTV.

We’ve got everything you need to know about the new …

One Million Downloads, One Hundred Episodes, Two Co-Hosts, and One Random Show

June 25th, 2018


We're celebrating one million downloads and our 100th episode! 

In this totally random episode, Brian and Hailley go completely off-script and give you a never-before seen or heard peek inside The Science of Social …

99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)

June 18th, 2018


Did you know: Before Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends’ posts in the feed?

The Instagram team shared some never-before seen or heard updates …

98: 2018 State of Social Media Marketing Industry Report (What the Future Holds for Businesses)

June 11th, 2018


A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we're breaking down all of the most important takeaways for businesses and marketers!

Have you ever wondered how fellow …

97: 10 Proven Social Media Tips for Small Businesses and Entrepreneurs

June 4th, 2018


Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having so many different responsibilities!

But the fact remains... Social …

96: 50+ Marketers On How to Prove Social ROI, Where Video Marketing is Headed in 2018, Exciting New Instagram Features, and More!

May 29th, 2018


Covering the biggest news in the social media marketing world, including one subject that we as marketers don’t talk about enough - Proving social media ROI.

We’re also covering the biggest video trends in 2018 and what …

95: YouTube Marketing 101: How We Grew Our Channel By 59% in 30 Days

May 21st, 2018


We partnered with Brian Dean of Backlinko to create a huge, step-by-step case study on how you can grow your brand’s YouTube channel in a big way… starting today.

In just 30 days after implementing Brian Dean’s advice, …

94: GDPR: New Data Privacy Laws and Important Changes Businesses and Marketers Need to Know

May 14th, 2018


GDPR (General Data Protection Regulation) is a new data privacy regulation that aims to give individuals in the EU protection and control over their …

93: Facebook F8 Recap: The Biggest Announcements Marketers Need to Know & Why They’re Important

May 7th, 2018


Facebook F8 is one of the most important conferences of the year for the social media world!

With F8 2018 in the history books, we thought it’d be …

92: 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More!

April 30th, 2018


Understanding hundreds of different social media demographics-or the different characteristics of audiences on each social media network-is key to defining your strategy. 

We'll be chatting about 20+ key social …

91: Your Personal Brand: Why It's The Most Important Career Asset You Own

April 23rd, 2018


Did you know it takes less than two-tenths of a second for an online user to form a first opinion about your brand based on social media?

Or that 77% of recruiters use search engines to learn about candidates? And of …

90: 21 Actionable Facebook and Instagram Video Tips You Can Try Today

April 16th, 2018


As video content on social media becomes more widely used, it’s clear that companies not using video are missing out on a big opportunity to bring their brand to life.

Video makes your brand more human, engaging, and …

89: The Best Times to Post on Social (According to Research), LinkedIn Launches Video Ads for Businesses, GIPHY Marketing Ideas, & More!

April 9th, 2018


Tons of exciting and interesting things to talk about in the world of social media this week!

We're breaking down the best times to post to social media (according to more than 20 research studies).

LinkedIn launched a …

88: The 10 Top New Social Media Tools to Try in 2018 for Marketers

April 2nd, 2018


2018 is in full swing and you might be looking for new social media tools to add to your marketing stack!

According to Scott Brinker of the Chief …

87: Facebook & Cambridge Analytica (What You Need to Know), 3 Must-Read Social Media Books in 2018, Instagram Algorithm Changes, and More!

March 26th, 2018


Another busy week in the world of social media! 

We're covering everything you need to know to stay up-to-date on the latest happenings in social media marketing. 

In episode #87, Hailley and Brian chat about the recent …

86: 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)

March 19th, 2018


Content is the golden ticket to social media success.

People know, love, and trust your brand on social because of the content you share across each …

85: 6 Rules For Great Storytelling & Why Stories Are Your Most Important Social Media Asset

March 12th, 2018


Pixar and their team of incredible writers are arguably some of the greatest storytellers of our generation. 

As a marketer, effective storytelling …

84: Instagram Marketing Growth: 3 Proven Tactics To Grow Followers & Engagement (Plus An Exciting Announcement!)

March 5th, 2018


Instagram now has more than 800 million monthly users - more than 500 million of whom use Instagram every single day, sharing more than 250 million piece of content each day.

How can you stand out among the other …

83: The State of Video Marketing in 2018, Big Changes Coming to Twitter, and Our Top 3 YouTube Hacks for Brands

February 26th, 2018


We're diving into the State of Video Marketing in 2018, including all of the incredible data and takeaways from Wyzowl's 600+ marketer survey.

After that we're breaking down the monumental change that will be hitting …

82: Habits of Successful Marketers, The Science of Confidence in Leadership, Why We're Always Learning, and More!

February 19th, 2018


We talk a lot about specific marketing and social media tactics and strategies on this show, but rarely do we talk about the soft or "intangible skills" that really great marketers have in common.

In episode #82, Hailley …

81: The New Facebook Algorithm: Secrets Behind How It Works & What You Can Do To Succeed

February 12th, 2018


The Facebook algorithm is constantly evolving in order to provide a better experience for users.

But few changes to the algorithm have sparked as much …

80: Is The News Feed Gone Forever?, Instagram’s Exciting API Change, Paying For Social Media Followers, and More!

February 5th, 2018


What an exciting week in social media!

Facebook announces their Q4 earnings along with some groundbreaking revelations about the future of the News Feed. Instagram launches an exciting change to their API that will …

79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement

January 29th, 2018


Putting your trust as a marketer or brand in 3rd-party social media tools to manage all of your posts can be a bit scary.

You might be wondering:

- Are …

78: State of Social Media 2018 Report: 1,700+ Marketers Share Brand New Insights

January 22nd, 2018


The way consumers and brands use social media is constantly evolving.

To better understand what the future of social media will look like, we teamed …

77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy

January 15th, 2018

Mark Zuckerberg said that he wanted to “fix Facebook” in 2018, but not many marketers thought he would make such a big change so quickly!   Twelve …

76: 21 Experts Talk Biggest Social Media Mistakes, Zuckerberg Wants To Fix Facebook, Our Results With Twitter Promote Mode, & More!

January 8th, 2018


Everything marketers and brands need to know to catch up on the latest and greatest in social media marketing news. 

We're excited to be back for 2018 and can't wait to share everything that's happened in the world of …

75: The 5 Biggest Social Media Trends For 2018 & What They Mean For You

January 2nd, 2018


2018 is here and it's gearing up to be a big year in social media!

This week we're chatting about the 5 biggest (and most important) social media …

74: New Instagram Features, Netflix Trolls Its Users on Twitter, Facebook Messenger For Kids, & More!

December 18th, 2017


Covering another big week in social media marketing and news! 

Instagram has a couple of new great features for individuals and brands. 

Netflix takes …

73: Social Media's Top 10 Posts of 2017 & Why They Worked

December 11th, 2017


What do Mr. Bean, National Geographic, and Red Bull all have in common? They created some of the internet's most engaging social media content in …

72: What Does Facebook Know About You? The Truth Behind All That Data

December 4th, 2017


Have you ever wondered how much Facebook really knows about you? 

Or how they collect all of that detailed information? 

Or how businesses are using …

71: The $177,843 Facebook Ad Test, Current State of Messaging, Tweetstorms, & More!

November 27th, 2017


There's a ton of great stuff happening in the world of social media! 

In episode #71, we're covering four of the biggest updates, articles, and …

70: How to Effortlessly Create Instagram Stories & Why They're a Major Opportunity for Brands

November 20th, 2017


More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month.

Stories are an incredible way to connect with your audience in fresh and authentic ways.

But …

69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 2018

November 13th, 2017


What if we told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands?

While much …

68: Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More!

November 6th, 2017


Important updates in the world of social media and marketing! 

This week, we chat about the continued decline of Facebook organic reach (including BuzzFeed Tasty's unbelievable dip in video views), LinkedIn video and …

67: 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer

October 30th, 2017


Social media studies have given us great ideas to improve our social media marketing.

To help you better understand the ever-changing social media landscape, we jumped into the latest social media research papers, hoping …

66: Creative Facebook Messenger Marketing Strategies You Can Try Today

October 23rd, 2017


There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a B!

We've have been experimenting with different …

65: 8 Tips To Quickly Master Social Media for Businesses & Entrepreneurs

October 16th, 2017


One thing that often gets overlooked in a lot of social media content is a general approach to social media for businesses and entrepreneurs.

What …

64: The 15-Minute Experts Guide to Facebook Advertising

October 9th, 2017


Understanding how to leverage and strategically utilize Facebook Ads is becoming a staple part of almost every social media strategy.

And if you want to get your posts seen on Facebook, it’s becoming more and more likely …

63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue

October 2nd, 2017


Social media is changing.

It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, …

62: Top 9 Books Every Social Media Marketer Should Read & What Makes Them Great

September 25th, 2017


"Whenever you read a good book, somewhere in the world a door opens to allow in more light." - Vera Nazarian

As social media managers and marketers, books have the power to open our minds to new and tremendously exciting …

61: Why Facebook Is Blue - The Science of Colors In Marketing & Social Media

September 18th, 2017


Why is Facebook blue?

Can colors impact how people perceive your brand and ultimately impact their purchasing decisions? 


The visual sense …

60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]

September 11th, 2017


The Facebook and Instagram algorithms are mysterious for so many marketers, yet they are also ingenious and brilliant in showing the best content to the most people.

But how exactly do the Facebook and Instagram …

59: Proven Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

September 5th, 2017


Now is the perfect time for marketers and businesses to take a closer look at Facebook video and how to use videos to engage more fans on the platform.

With Facebook video being a top priority for marketers in 2017, we’d …

58: Creating Truly Remarkable Marketing & Social Media Content That Lasts

August 28th, 2017


Ryan Holiday - best-selling author and media strategist - explains why marketers and businesses are approaching the art of content creation all wrong.

57: 7 Surprising Facts Behind Why People Like, Comment, and Share On Social Media

August 21st, 2017


What if we could understand the psychology of social media and use that knowledge to bring customers closer, give them more of what they want, and …

56: 10 Captivating Instagram Stories Content Ideas and Our Favorite Tools to Create Them

August 14th, 2017


We explore everything you need to know about creating captivating Instagram Stories content that your audience will love. We also dive into our …

55: 5 Exciting Social Media and Marketing Trends to Know in 2017

August 7th, 2017


Noah Kagan joins us as we explore the top 5 most exciting social media and marketing trends that all marketers should consider in 2017 and examples …

54: How to Use Hashtags: How Many, Best Ones, and Where to Use Them

July 31st, 2017


Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button?
Hashtags have the …

53: Our 5 Biggest Social Media Mistakes and What We Learned

July 24th, 2017


We've made a good number of social media mistakes - Mistakes that have cost us reach and engagement, maybe even fans and customers. But with each mistake came a ton of great learnings that helped us to improve our …

52: 6 Proven Instagram Marketing Tactics To Grow Followers Engagement

July 17th, 2017


It's an exciting time to get to know Instagram. The popular photo-sharing app is fun, simple and growing---Instagram now has more than 700 million …

51: The 20-Minute Social Media (PRISM) Sales Playbook for Marketers

July 10th, 2017


Ian Cleary - Founder and CEO of RazorSocial, contributor to Forbes and Entrepreneur, and avid kick boxer - shares his unique PRISM funnel system that helps to convert loyal social media fans into customers. Ian has been …

50: A Delightfully Short Guide to Social Media Benchmarks & ROI

July 3rd, 2017


Does the concept of social media benchmarking and ROI feel rather enormous? You're not alone! That's exactly what inspired this "delightfully short" …

49: How to Get Your First 1,000 Followers on Every Major Social Media Network

June 26th, 2017


Follower count is one of those metrics that has tons of meaning - both for the confidence of the social media manager and for the distribution of the …

48: A Facebook Posting Strategy That Led to a 330% Increase in Reach & Engagement

June 19th, 2017


Over the past year our Facebook organic reach and engagement were on a steady decline. We needed to make a change! In episode #48 of The Science of Social Media, we explore the change we made to our Facebook strategy …

47: On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer - Paul Jarvis

June 12th, 2017


Paul Jarvis - one-time touring musician, veterinary assistant, and paperboy turned full-time entrepreneur - has written 4 critically acclaimed books, …

46: Change is Inevitable: How Will You Adapt on Social Media and in Marketing?

May 29th, 2017


In this very special episode, Buffer co-host Brian Peters chats about how change is inevitable in both social media and marketing and why it's important for marketers to adapt with the changing times.

45: 10 Little-Known Facebook Marketing Hacks You Can Try Today

May 22nd, 2017


Looking for new and exciting ways to use Facebook to reach fans and grow engagement? Join Hosts Hailley Griffis and Brian Peters as they explore and share 10 little-known Facebook marketing hacks and features that you …

44: Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass - Mary Rykaczewski

May 15th, 2017


Classpass is one of the fastest-growing "all-in-one membership" startups out there today. Part of the reason is due to their useful (and awesome) …

43: 11 Ways to Improve Your Social Media Marketing Using Buffer

May 8th, 2017


Hosts Hailley and Brian explore 11 proven ways to use Buffer to get the most out of your social media marketing. From user generated content to video marketing to the Buffer app for iOS & Android, this episode is …

42: 5 Key Elements of the Perfect Facebook Ad - Molly Pittman

May 1st, 2017


Molly Pittman - VP of Marketing at DigitalMarketer - is one of the premier experts and resources for Facebook Advertising knowledge on the planet. …

41: Social Media for Small Businesses: Less Is More - Marie Forleo

April 24th, 2017


Marie Forleo shares specific ways that you can use social media to build an audience, connect with your customers, and eventually, grow your business. Whether you're just starting out on social media or you've been …

40: Using Social Media for Good: Meet the Entrepreneur Changing the World One Story at a Time - Branden Harvey

April 17th, 2017


Branden Harvey has built an audience of more than 120K on social media by telling stories of good in the world. Focusing on making a positive impact has allowed him to work with some of today's most innovative companies …

39: How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale

April 10th, 2017


Lauren Naturale shares her expert insights into how Merriam-Webster has developed one of the most powerful and unique brand voices in the industry - …

38: The 4 Ways to Fix Your Broken Content Marketing and Social Media - Jay Baer

April 3rd, 2017


Jay Baer has been building audiences, online and off, for more than 20 years. His approach to content marketing is simple yet incredibly effective. It all starts with an understanding of what your customers are looking …

37: Why Marketers & Brands Should Be Using Square Video On Social Media

March 29th, 2017


Join hosts Hailley and Brian as they break down one of the largest square video studies to date. This study (complete with research) explores how …

36: Risk for Reward: Why Calculated Risk Is Critical For Designing Your Career In Marketing - Clair Byrd

March 27th, 2017


Clair Byrd - Director of Competitive Marketing at Twilio - has become one of the most successful and forward-thinking marketers in Silicon Valley. …

35: How TechCrunch Approaches Video Marketing & Trends to Watch for in Video

March 20th, 2017


Travis Bernard - TechCrunch Director of Audience Development - gives us an insider look into how his team at TechCrunch approaches video marketing in …

34: Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business - Candice Galek

March 13th, 2017


Candice Galek - CEO and founder of Bikini Luxe (one of the world's largest and most successful online swimwear collections) - has seen first-hand how …

33: 15 Hidden Instagram Marketing Hacks That You Can Try Today

March 6th, 2017


Join hosts Hailley Griffis and Brian Peters as they share 15 hidden Instagram marketing hacks that you can try today to enhance your content, boost your profile, and grow your account. This episode is part of our brand …

32: Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner

February 27th, 2017


Michael Stelzner - CEO and founder of Social Media Examiner - shares his insider knowledge on exactly how social media algorithms work and why they're important for marketers to understand. Michael also details out …

31: 5 Important Steps to Building Your Personal Brand Online - Minisode

February 23rd, 2017


Breaking down the 5 most important things you can do to begin to build your personal brand online. And why it's important for both your personal and professional life. This episode covers everything you need to know …

30: Proven Instagram Stories Strategies from the Experts at Bustle - Hannah Caldwell

February 20th, 2017


Bustle, with more than 1.4M followers on Instagram alone, is leading the way in Instagram Stories marketing. Everyday thousands of people tune into …

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