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The SalesStar Podcast

105 EpisodesProduced by SalesTechStarWebsite

The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales!

17:20

Episode 18: Rob Sharland, Global Sales Head at Audiens Discusses Business Tips for the Ongoing Covid-19 Pandemic

It’s a trying time for the world at large, given the extent of damage Covid-19 is causing on homes, families and economies. But as they say, the show must go on! In this episode, Rob Sharland, Global Sales Vice President of Audiens, a Customer Data Platform joins us to discuss:

  • Biggest technology-sales challenges faced in the industry!
  • How Marketing and Sales has evolved over the years
  • How CDPs enable better optimization of processes for Marketing and Sales
  • How leading marketing and sales teams use their martech/salestech to improve their outreach
  • Why CDPs should be part of a typical martech/salestech stack?
  • Best ways for tech sales teams to be creative in ensuring a better overall customer experience?
  • Additional tips/thoughts given the ongoing global coronavirus pandemic – tips for businesses and teams struggling to work through the uncertainty01
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