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The SalesStar Podcast

105 EpisodesProduced by SalesTechStarWebsite

The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales!

16:36

Episode 63: Martech – Salestech: A growing connect - with Scott Brinker, VP, Platform Ecosystem at HubSpot

We had a very special guest in this episode of the SalesStar Podcast – martech thought expert (or should we say the father of martech?) Scott Brinker joined us to share his thoughts on the key trends that are set to reshape the face of martech and salestech.

Key topics covered:

  • As the martech – salestech landscape evolves to meet changing business needs, how are innovators focusing on creating more centralized systems?
  • Biggest challenges when teams try to scale results out output with the tech stack in marketing and sales
  • Balancing creativity and tech use / implementation in sales and marketing
  • Top predictions for martech and salestech for the near-future!
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