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The SalesStar Podcast

105 EpisodesProduced by SalesTechStarWebsite

The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales!


Episode 06: Michael Brenner, CEO of Marketing Insider Group Shares Content Marketing Tactics to Enable Sales Teams

Globally-recognized keynote speaker on leadership, culture, and marketing - Michael Brenner joins us in this episode to share some interesting tricks and tactics that can help Sales teams capitalize on content to achieve their goals.

In this episode, we cover:

  • Top content marketing and content development tricks & best practices for a typical Sales outreach / or Sales prospecting cadence
  • Biggest lags in Sales when it comes to prospecting/cold calling sales strategies and how B2B Sales teams can enhance/optimize their sales content or copy to help close more deals
  • Michael's top sales and sales tech predictions for the year!
  • Tips on enhancing the overall Customer Experience with content
  • Why Sales teams and leaders should be more involved in content development (given that the popular method is for Marketing to work on Content assets within organizations)
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