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The SalesStar Podcast

105 EpisodesProduced by SalesTechStarWebsite

The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales!

16:19

Episode 60: Overcoming Customer-facing Challenges, with Tips for 2021: Kenneth Peterson, President of Customer Experience at QuestionPro

Kenneth (Ken) Peterson, President of Customer Experience at QuestionPro an online survey software provider joined us in this chat to take us through his experience in 2020 leading customer success initiatives through a pandemic while sharing key tips on enhancing the B2B customer experience in this new normal:

Key Topics Covered:

  • Evolving sales and marketing models in B2B
  • Important aspects of a strong CX in B2B today
  • Learnings from leading brands in tech
  • Technologies / tools that sales and marketing should focus on more
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