The Retail Podcast - MOB Show - Small Business Advice

68 EpisodesProduced by Mason on Business

Welcome to the MOB Show, this is the retail podcast.In 2012 I walked out of prison. I began my 30th year, with £49 in my back pocket, no home, no job and little prospect of getting one. 6 years later I had founded chain of 27 stores across the UK on a shoestring and a backpack full of stock. We have… read more

68 Episodes | 2018 - 2019

7 habits of successful people - Wellness and success with @thenutriguy

July 11th, 2019


7 habits of successful people is the topic of today's show. Myself and long term friend Geneses, aka @thenutriguy talk about steps you can take to …

My First Year in Business | An Entrepreneur's Story

June 28th, 2019


My first year in business, charts my story from opening a terrible ecommerce business to moving into bricks and mortar retail. That same business Vape and Juice, the online vape shop is where I operate now. From 1 shop …


May 20th, 2019


"You'll never know the true value of someone until you can't afford to pay for their time"

Today's episode is all about paying it forward, and why it's so important in business.

The MOB Show

It's Called Acting, Darling | Closing A Sale: Closing Techniques

May 15th, 2019



"It's called acting, darling"

Closing a deal, closing a book, closing a conversation; getting a resolution that works …

How to get better at Sales | Top Sales Tips

May 8th, 2019


Pitch, Tonality, Speed <------ This is what you need

"How do I pitch something? How do I sell something? I've never had sales training!" ... *NEWS FLASH*... We've all had sales training, some of us just don't realise …

'Nine figure profits with this business coaching!' | Business Coaching Scams

April 30th, 2019


'Be your own boss, make 9 figure profits with this business coaching scheme!'

I have had an annoying amount of messages like this recently. In Today's podcast, I talk about Business Coaching Scams and why they are never …

A Day In The Life Of A CEO: Mason On Business

April 25th, 2019


In Today's podcast, I give an insight into what my normal day looks like as a business owner. And no, it doesn't all come out smelling of roses.

Listen to our latest episode here.

If you like these podcasts, don't …

Influencer or Exhibitionist?

April 15th, 2019


In today's episode, I talk all about social media influencers and whether we should be using them as a form of advertising in business.

If you like …

Top 5 Tips To Win In Retail | Part Five: Point Of Difference

April 11th, 2019


We're rounding off our five part series 'Top 5 Ways To Win In Retail' in todays final episode Part five: Point Of Difference

In today's episode, I talk about the importance of having a point …

Top 5 Ways To Win In Retail | Part Four: Loyalty Card Scheme

April 3rd, 2019


'Top 5 Ways To Win In Retail' is a five part series, we continue in todays episode with Part four: Loyalty Card Scheme

In today's episode, I talk about the importance of having a loyalty scheme in place and how that …

Top 5 Ways To Win In Retail | Part Three: Marketing

April 3rd, 2019


'Top 5 Ways To Win In Retail' is a five part series, we continue in todays episode with Part three: Marketing

In today's episode, I talk about the importance of investing in your marketing and how this fundamental …

Top 5 Ways To Win In Retail | Part Two: Professional Development

March 26th, 2019


'Top 5 Ways To Win In Retail' is a five part series, we continue in todays episode with Part two: Professional Development

In today's episode, I talk about the importance of investing in your team and how commitment to …

Top 5 Ways To Win In Retail | Part One: Convenience

March 25th, 2019


This episode is part one of a five part series 'Top 5 Ways To Win In Retail' 

How to get verified on Google:

If you like these podcasts, don't forget to give us a rating, …

Business Book Review - Shoe Dog (By the Creator of Nike)

March 20th, 2019

"A refreshingly honest reminder of what the path to business success really looks like, it's an amazing tale" - Bill Gates

Shoe Dog is an incredible book about Phil Knight the founder of Nike. Stanford graduate, after a …

This will make your customers FOUR TIMES more likely to buy | Referral Schemes

March 18th, 2019


83% of satisfied customers will refer your business to their friends, providing you've given them a good experience. Referral from a friend makes someone FOUR TIMES more likely to buy. So, what are you doing when it …

Are you an entrepreneur or a wantrepreneur?

March 13th, 2019


Stop thinking and start doing. 

What are you doing with your time? 

There are so many people that like the idea of having a business, in their head …

Drop your loser friends | Eliminating toxic people from your life

March 12th, 2019


Famously, people say you are the sum total of the five people closest to you. If you surround yourself with motivated, positive, ambitious people, you become better. If you work in an environment where people are …

Why you shouldn't give your kids pocket money

March 5th, 2019


Giving your kids pocket money, in my opinion, is one of the worst examples of how to gear up a child for the future. Putting false belief into a persons mind from a young age that you simply get given something for …

Why Trello is Life... | A revolution for business owners

March 4th, 2019

Post-it notes are in the past. Say 'Trello!' to the future

In todays podcast, I am joined by Jeremy Singer, Director of CVM Digital (marketing agency). Jeremy talks about WHY TRELLO IS LIFE. Never heard of Trello? Have …

Hard Work Beats Perfection | Let me motivate you

February 27th, 2019


Want to know how you can beat those with more skill than you? Don't put off making content - think Leicester City FC and the Premier League Title

How to win sales on social media | What does Jab-Jab-Jab, Right Hook, mean?

February 26th, 2019


Have you ever heard the phrase:

"Jab, jab, jab, right-hook?" Made famous by podcaster and entrepreneur Gary Vaynerchuk?

Well it essentially means, before asking for a sale, offer tons of value. How many of you are …

The Truth About Gratitude in Business and Personal Success

February 25th, 2019


Be thankful everyday to those who help you to be where you are. Gratitude is one of the major tools of successful people to help them in business and …

Why you should build your business around 'The Experience' | Lessons from Apple

February 24th, 2019


Great businesses understand the importance of customer experience. It's never about the first transaction and always about building fans of your brand. Take a leaf out of Apple's playbook (not a new app) and even Hard …

My Top Business Quotes to Live By | How to be the best CEO / Leader

February 21st, 2019


The best business quotes to run your business and professional life by is a two part section on some tips that I follow to grow my own operations to …

You're doing Instagram all wrong | The best pictures don't have hashtags

February 21st, 2019


How to do instagram better for your business. The best pictures for you, don't have hashtags for you.

Start tracking your local location, find out how this can help a location based business now.

Give us love on Instagram …

SHOCKER - Can you sack a customer? | The Retail Podcast

February 17th, 2019


Can you sack a customer? Seems counter intuitive if you run a customer facing business, but sometimes, a customer is not a customer at all. On …

Recruitment | How to get your CVs answered | How to recruit better

February 13th, 2019


Do you go around in circles with poor recruitment choices? Do you struggle to find quality candidates? Maybe you're an applicant and wonder why no one picks up your CV and offers you an interview. Do you want to start …

The truth about getting ahead in business and life | Target Fixation | The MOB Show

February 10th, 2019


Want to know the truth about getting head in business or in your professional life? Target Fixation is one of the biggest self imposed barriers faced by so many wannabe entrepreneurs, actual entrepreneurs and …

The Truth about why your marketing is not converting online | Growth Hacks

February 9th, 2019


The truth about why your marketing is not converting online is my take on what we often forget to do in terms of UX, aka user experience.

We often do marketing campaigns to grow our online and offline projects, but have …

Do you even business bro? | Ensure your business passes the 'bus test'

February 6th, 2019


If you were to get hit by a bus tomorrow, would your business still run without you? 

Every person who starts out a business, does it for a reason. …

Patience is a virtue | Penny wise, pound foolish

February 5th, 2019


Patience is a virtue, for a reason. 

We may live in a world where social media and society alludes us to believe that you need a fancy car or a fancy watch to prove your success.  But the reality is, if you worry about …

SMS Marketing | IT'S BACK!!! | Growth Hacks

February 3rd, 2019


SMS marketing. No it's not a replay of a podcast from 2001; we took a look at the unloved marketing medium, SMS.  Email marketing has it's place and it does work. BUT, its a crowded marketplace, and you aren't just …

What is Single Customer View | How to Boost your marketing | Growth Hacks

February 1st, 2019


What is single customer view? It's the understanding that as a retailer, you should see the journey and engagement of a customer as one, across all …

Are you missing the obvious? | Getting your branding right

January 28th, 2019


Are you missing the obvious?

"Retail is dead!" No. Retail is not dead. Retailers are simply missing the obvious. Today I talk about why...

Underpriced Attention | Bing that's the answer | E-commerce Growth Hacks

January 28th, 2019


"It's not the best brand that wins, it's the best known brand"

Today I talk about what underpriced attention is, and why it's so important in a business. Small business owners often wonder "Why are we not showing up on …

Extreme Ownership | Just Podding Along

January 27th, 2019


If I told you, that everything that goes wrong in your business is your fault, how would you react? Extreme Ownership is the act of taking complete …

Way of the Wolf | Best Business Book Review | How to be Charismatic

January 25th, 2019


 'Way of the Wolf - Straight Line Sales' is the work of rogue Stockbroker Jordan Belfort. It's a business book with an edge. The focus of this title …

Interview with a...PT | Starting a PT business | Entrepreneur Interviews

January 23rd, 2019


In this episode I speak to Becky Spencer-Davies, sports and nutrition advisor, and founder of 'The Fit Thing'. The Fit Thing is a personal training business based in Oxfordshire. 

Offering both an offline and online …

Why patience is the route to success | Just Podding Along

January 21st, 2019


Patience is the most undervalued attribute in humankind.

I answered a profoundly sad question this week on Quora that I hope got through the recipient. It highlights just why patience is the key to success.

If you are …

Sacking a supplier | Great business book review | Just Podding Along

January 19th, 2019


Sacking  a supplier, can be a liberating experience. Do business, only with those that you love doing business with. I have some suppliers now that wow me and some I genuinely enjoy speaking to. They do more for me than …

Interview with a... Rockstar | Jonathan Pfahl | Rockstar Group CEO | True-life Entrepreneurs

January 17th, 2019


"80% of people who work for someone else, hate what they do."

'Interview with a Rockstar' introduces entrepreneur, CEO and founder of Rockstar …

Pitfalls of renting a commercial premises | Lease Help | Just Podding Along

January 17th, 2019


If you are looking to take on a commercial premises, be it a shop or a cafe etc, then I talk you through some things to look out for.  I have dealt with a ton of leases myself, in the early days out of necessity, but …

Apps for growing social media | Just Podding Along accounts

January 16th, 2019


We are documenting the launch of our new business CBDStar and are taking the time to talk about what apps we are using to grow our following. If you …

Interview with a... Wife | How to use Hashtags correctly | Podcast for Startups

January 13th, 2019


This episode I speak to my business partner and wife, about her new venture 'Stories like ours'. Stories Like ours is a wedding stationary business that offers a high end product but without the price tag. Using a range …

How to measure and improve Customer Service - Just Podding Along with a Startup CEO

January 12th, 2019


When you start your business and it begins to grow, very often it's you the customers come back for. When you can't be there and need to take on staff, maintaining that commitment to excellence can be a real challenge. …

Just Podding Along | How to deal with reviews & Big Co. ethics

January 11th, 2019


Just Podding along - the ramblings of a man in business. This episode on my journey to and from the office I am touching on business ethics, how we cope as a society with big companies and how to handle reviews online …

Start a CBD shop - promoting businesses banned from ads

January 11th, 2019


Hi there,  this is the audio taken from my recent vlog on the Youtube channel. I am in the process of setting up a CBD business and this means we are limited to where we can market and how we can market. For this reason …

Setting up Twitch and interview nerves

January 10th, 2019


Welcome to the Startup podcast, I'm Mason on business. We are preparing today for our first outside interviewee, Jonathan Pfahl. CEO of Rockstar Group, he's an entrepreneur, a mentor and has seen the rough with the …

Get rich quick schemes | MLM and what's the point

January 9th, 2019


Get rich quick schemes seem to never go away. From MLM schemes that sell health supplements to some now landing in the Cannabis market. Why do people sign up to them and what's the benefits to those who do?

The grass …

My Quora Profile got 15k hits in 7 days

January 8th, 2019


Have you ever asked a question or read the answer on Quora? Well Quora is a big way to win if you want to grow your personal brand and its as easy as caring enough to write decent written content. This episode I talk …

How to win at Amazon | E-commerce hacks | Ep20

January 5th, 2019


How to win at Amazon, when all about you are losing theirs. Okay, I have kind of b*stardised someone else's quote there. But, this - 'How to win at Amazon', is my cheeky getting your own back tip, to boost your own …

How to get followers on social media | Apps that make life easier | ep20

January 4th, 2019


How to get genuine engaged followers on social media and some tools we are using to make life easier. 

We are documenting the launch of a new CBD shop

Content Hacking Tip | Finding Great Blog Content Easy | Ep 19 The MOB Show

January 3rd, 2019


Content Hacking Tip for guerilla marketers coming up in today's bitesize podcast. 

Finding great content for a blog can be a chore at times and even more so if you are new to the industry you have jumped into. I've been …

Guerilla Marketing guide | £500 a month marketing budget | Small business Podcast

January 3rd, 2019


The £500 a month Marketing Budget for a small business or startup. What you should spend your money on each month for marketing if you have £500 a …

The state of the High Street - Retail

January 2nd, 2019


The state of commerce and in particular high street stores is constantly in the press. With a stream of interesting news over the Christmas period …

Which social media platform should I use to promote my business | Small business podcast

December 27th, 2018


 There is a common question asked in business circles with the ever growing presence of apps and social media platforms. What is it? It's 'which …

Pricing your products and how to do it

December 15th, 2018


This episode talks about how to price products for your online and offline shop.

I discuss bias in power and buyers in need as well as undercutting pricing and loss leaders.

pricing your products correctly is the …

How to get customers into an offline shop

December 15th, 2018


How to get customers into an offline shop. The power of indexes. If you are looking to drive more customers to your offline Bricks and mortar shop, then check out this first step.

Marketing for offline shops starts …

Prison to profit, not another prison podcast.

December 10th, 2018


Tales from rock bottom up, dives back into why I am doing all this and how I came to be sat where I am now. I don't intend to produce just another prison podcast, instead I want to talk about the good that has come from …

F*ck Instagram Influencers - Why Insta is not your best life

December 7th, 2018


Don't believe the hype. Why you should turn off Instagram and ring your folks. Instagram influencers and fake realities I discuss in this episode of …

Does University matter for business?

December 7th, 2018


We talk about Gary Vaynerchuk's recent discussion on the current downturn of University appeal as well as the worry that University debt will have in causing the next financial meltdown.

Digital Detox - Whatsauto Reply Apps

August 23rd, 2018


Digital Detox? Get yourself on this WhatsApp Autoreply App. And an App Fail discussion

To-do lists - Habits of successful people

March 26th, 2018


Fail to prepare, prepare to fail. If you're like me and love a to do list, then this podcast introduces a great new app you should check out. Plus an …

Rotacloud and Shopping Review Rebates

March 10th, 2018


Are you struggling to keep on top of time sheets? Are your staff getting to work on time? Do you even know. We are talking about RotaCloud today and how to encourage customers to write reviews with Shopping rebates.

Optimising Google Map & dem damnbandoned carts

March 8th, 2018


Hi all, I'm talking about how to optimise your Google map page plus trialing heat maps with Lucky Orange on Shopify, Big Commerce and

Starting your first Shop

March 7th, 2018


Looking to open a retail business in a bricks and mortar location. It's old school, but be new school about marketing it.

The Hustle - Apps Rule Everything Around Me

March 7th, 2018


Introducing Mason Zacharie and how to hustle small business. I love Apps and I love Hip Hop. I will probably deviate from both in my passion to talk about growing businesses.

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