Cover art for podcast The Purse Podcast

The Purse Podcast

93 EpisodesProduced by Jana HlistovaWebsite

We are changing the conversation for women about money and investing.We focus on how women can manage and invest their money in the public and private markets and how they are the driving force behind the change we want to see in the world.We talk to change makers, financial experts, wealth managers… read more


#73: Building a startup in the menopause market and why we need to talk about the menopause with Sally Mueller

Sally Mueller is the Co-founder and CEO of Womaness. 

Womaness is a high-performance collection of modern menopause products developed for women, by women that offer solutions from head to toe (and everything in between). With community, education, and inspiration, Womaness sparks the power of menopositivity.

Sally is a consummate business builder specialising in retail and brand innovation. Her trend-forecasting Midas touch has benefited companies such as Target, Who What Wear and VERSED skincare, among others.

She is a seasoned executive with impeccable entrepreneurial acumen. Sally spent over two decades of her career at Target Corporation, first in Apparel Merchandising and then in Marketing, helping to build the bullseye from a regional discount retailer to one of the world's most recognized and influential global brands. She developed and implemented Target’s designer program and Design for All platform, transforming the regional discount retailer into a global phenomenon.

Previously, Sally launched her own company, Whyse Branding, where she formed a licensing relationship with Who What Wear and successfully launched the consumer products line in Target stores and ultimately achieved international distribution.

We cover the following in this conversation:

  • The menopause and why is it a taboo topic?
  • What are some of the challenges women face as a result?
  • Reclaiming the narrative around the menopause
  • Womaness: building a menopause startup
  • Building a new consumer brand
  • The importance of community
  • How to find the right investors
  • How to start investing


Educational emoji reaction


Interesting emoji reaction


Funny emoji reaction


Agree emoji reaction


Love emoji reaction


Wow emoji reaction


Are you the creator of this podcast?

Verify your account

and pick the featured episodes for your show.

Listen to The Purse Podcast


A free podcast app for iPhone and Android

  • User-created playlists and collections
  • Download episodes while on WiFi to listen without using mobile data
  • Stream podcast episodes without waiting for a download
  • Queue episodes to create a personal continuous playlist
RadioPublic on iOS and Android
Or by RSS
RSS feed

Connect with listeners

Podcasters use the RadioPublic listener relationship platform to build lasting connections with fans

Yes, let's begin connecting
Browser window

Find new listeners

  • A dedicated website for your podcast
  • Web embed players designed to convert visitors to listeners in the RadioPublic apps for iPhone and Android
Clicking mouse cursor

Understand your audience

  • Capture listener activity with affinity scores
  • Measure your promotional campaigns and integrate with Google and Facebook analytics
Graph of increasing value

Engage your fanbase

  • Deliver timely Calls To Action, including email acquistion for your mailing list
  • Share exactly the right moment in an episode via text, email, and social media
Icon of cellphone with money

Make money

  • Tip and transfer funds directly to podcastsers
  • Earn money for qualified plays in the RadioPublic apps with Paid Listens