The Purse Podcast

Tatum Getty has built her career in marketing, working with brands such as Mattel, SoulCycle, Barry’s Bootcamp, and Tonal for the past 10+ years scaling them across the US and in the UK. 

She has an MBA from the University of Southern California and an undergraduate degree from Washington University in St. Louis. While helping build brands from the inside, she began angel investing in early staged startups focused on health and wellness, which were the building blocks for launching a venture capital fund with her two business partners in 2022 called THENA Capital. 

THENA Capital is a UK Medical Technology fund focused on investing in early stage digital and device companies in the health sector, adding significant value to founders as they build their go-to-market strategy and commercialise in this space and helping them scale into the US market. 

Tatum is passionate about closing the gender healthcare gap, and THENA’s foundation incorporates a gender smart investment strategy ensuring capital is supporting gender balanced teams and considering women’s needs as a customer segment.  

The businesses they support address key need spaces such as chronic conditions, women’s health, oncology, mental health, and care service delivery with the mission to transform patient experiences.

We cover the following in the conversation:

• How Tatum set up THENA Capital with her two co-founders
• Why they're applying a gender smart strategy to how they invest
• Raising investment: finding the right investors
• Working with mentors and advisors
• Lessons learned
• How women can start to invest in the startup ecosystem via a fund.

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