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The Purse Podcast

93 EpisodesProduced by Jana HlistovaWebsite

We are changing the conversation for women about money and investing.We focus on how women can manage and invest their money in the public and private markets and how they are the driving force behind the change we want to see in the world.We talk to change makers, financial experts, wealth managers… read more


#78: How women invest with Julie Castro Abrams

Julie Castro Abrams is the founder and Managing Partner of How Women Invest, an early stage venture firm focussed on high growth, tech enabled women-founded enterprises. The firm is a culmination of her lifetime of work propelling women founders to launch and find success with training, capital and networks. 

Julie brings her extensive experience identifying and supporting early stage entrepreneurs and twenty years as a CEO and board director. She is bringing her extensive networks, leadership and entrepreneurship experience to disruption of the venture landscape.

An active investor and advisor to start-ups, and as the leader of the nation's largest microenterprise and microfinance organisation for 11 years, Julie has helped launch over 6,000 women into successful businesses.

Today she is advising the SBA, White House and Congress on national legislative initiatives to address economic opportunities for women. She serves on the California First Partners Project as an advisor regarding corporate board diversity. In her role as Founder and CEO of How Women Lead, she has been a driver of legislative initiatives and transformation in the US and California. 

Julie serves as an Advisor to financial services firms including the fin-tech start-up LENDonate and Nia Capital. She previously served as an advisor to Beneficial Bank and as the Governance Chair for the Association for Enterprise Opportunity and the Women’s Funding Network.

As the CEO of How Women Lead, she is at the centre of the movement to disrupt antiquated, unequal systems by propelling women into even greater leadership roles and increasing opportunities for all women. Julie has been an essential driver of the ecosystem for women on corporate boards in California. Julie has been a national leader in the movement and drove the successful passage of the groundbreaking Senate Bill 826, requiring public companies to have women on their boards.

The recipient of many accolades, she has been awarded the More Jobs Genius Award, the Morgan Stanley Innovation Award, Cisco’s Innovation in Technology Award.

We cover the following on our conversation:

  • The early stage VC fund: How Women Invest
  • Julie's journey for setting up the fund 
  • And how she has raised funding from female investors.


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