The Purse Podcast

Katica Roy is a gender economist and the CEO and founder of Pipeline, an award-winning SaaS company that leverages artificial intelligence to identify and drive economic gains through gender equity. Pipeline launched the first gender equity app on Salesforce's AppExchange.  The Pipeline platform was named one of TIME Magazine's Best Inventions of 2019 and Fast Company's 2020 World's Most Innovative Companies. Katica was named the 2020 Colorado Entrepreneur of the Year.

In 2017, Katica was named a Luminary by the Colorado Technology Association, in 2018 a Colorado Governors' Fellow, in 2019 a Top 25 Most Powerful Woman in Business and a Stevie Entrepreneur of the Year, Gold Award. She is also an industry entrepreneur, thought-leader and frequent editorial contributor and speaker. Katica’s articles have been published by World Economic Forum, NBC, Fast Company, Fortune, Financial Times, Forbes, Bloomberg, Huffington Post, Entrepreneur, The Hill, The Advocate, Salesforce, and Morning Consult. In 2020, her articles garnered over 1 billion impressions.

We cover the following in our conversation:

• Definition: the gender equity gap
• Why should organisations care more about closing the gender equity gap?
• Intersectional gender equity
• How does the Pipeline platform help organisations close the intersectional gender equity gap in the US & globally?
• How has the pandemic changed the landscape for female founders?
• The investment allocation problem for female founders and how can we solve this problem?
• Why government policy is crucial and the role female investors play in closing the funding gap (for women)
• What needs to change to close the gender equity gap by 2030?