The Purse Podcast

Julia Elliott Brown, CEO and Founder of Enter The Arena, is the UK's leading fundraising and growth advisor working exclusively with women entrepreneurs.

With 20+ years commercial experience developing, building and funding high-growth start-ups, including the award-winning online shoe design brand Upper Street, and internet pioneer UpMyStreet.com, Julia's mission and passion is to bring her wealth of expertise to support women entrepreneurs on their own journeys to raising finance and scaling their businesses.

Alongside her coaching and advisory work, Julia mentors female founders at Natwest Entrepreneurial Spark and Virgin Startup. She is a judge at the Great British Entrepreneur Awards and also hosts the ground-breaking podcast Fundraising Stories with Women Entrepreneurs.

We cover the following topics in the podcast:

• What were some of biggest lessons from running your start-up and raising capital?
• How would you describe the landscape for female entrepreneurs raising capital-what are some of the challenges and how can female entrepreneurs overcome them?
• How has this changed for female entrepreneurs since pandemic?
• What's your view on the Future Fund?
• What are some of the way female entrepreneurs can raise funding today?
• Have you noticed any differences how women and men invest in start-ups? And how might female entrepreneurs apply that in how they raise funding?
• What are you excited about in the world of investing in 2020 and beyond?
• What would you advise women who want to engage more around money and investing-but don't have time?